competitor-analysis

competitor-analysis is a skill for Claude Code, Codex from upgrade-ventures/upgradeseo. It costs 22 tokens per session (901 once invoked), scanned A, a copy of competitor-analysis, MIT.

An SEO workflow for examining one competitor’s search visibility, keywords, content themes, backlinks, and gaps. A backlink is a link from another website to the competitor’s site.

In plain words
What is it for?
Reviewing a competitor’s domain, ranking terms, pages, traffic indicators, backlinks, search intent, and performance against the user’s own site.
Why use it?
It replaces a shallow glance at a competitor with evidence about how that site attracts search traffic. It helps decide what to learn from, avoid, challenge, or outrank.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/upgrade-ventures/upgradeseo/competitor-analysis
Any agent
npx skills add upgrade-ventures/upgradeseo --skill competitor-analysis
Clone the repo
git clone --depth 1 https://github.com/upgrade-ventures/upgradeseo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/upgrade-ventures/upgradeseo/competitor-analysis.svg)](https://agentmods.dev/skills/upgrade-ventures/upgradeseo/competitor-analysis)
Your own site
<a href="https://agentmods.dev/skills/upgrade-ventures/upgradeseo/competitor-analysis"><img src="https://agentmods.dev/badge/skills/upgrade-ventures/upgradeseo/competitor-analysis.svg" alt="Measured on agentmods" height="20"></a>
Per session 22 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 901 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 91% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00022 $0.00901
Opus 5 $0.00011 $0.00451
Sonnet 5 $0.00004 $0.00180
Haiku 4.5 $0.00002 $0.00090

Measured 4d ago against content hash b3b316ec4361, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

91% identical to competitor-analysis — 15 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.agents/skills/competitor-analysis/SKILL.md · 84 lines

How it starts

The opening of the file, as written. The whole thing — 84 lines — stays where its author put it; the contents beside it link to each section on GitHub.

UpgradeSEO Competitor Analysis

Goal

Analyze one competitor deeply enough to decide what to learn from, avoid, counter-position against, or outrank.

Use this for a named competitor. For identifying the market leaders first, use competitive-landscape.

Required inputs

  • projectId
  • Competitor domain
  • User's domain when comparison is requested
  • Optional topic/category/location/language

UpgradeSEO MCP tools

  • get_domain_overview: baseline organic traffic and keyword count.
  • get_search_console_performance: when comparing to the user's own domain and Search Console is connected, use it as the first-party baseline (real clicks/impressions/CTR/position) instead of estimating the user's own performance from third-party data.
  • get_ranked_keywords: exact keyword, URL, rank, intent, traffic, CPC, and SERP-type rows for the competitor domain or page.
  • get_backlinks_overview: backlink/referring-domain profile.
  • find_serp_competitors: validate whether the named competitor is a real search competitor across the target keyword set.
  • search_local_businesses, get_local_serp_results, and get_google_business_questions: use for local SEO competitors when Maps/local-pack visibility, nearby businesses, categories, or Google Q&A matter.
  • get_serp_results: validate direct head-to-head SERPs for important keywords.
  • research_keywords: expand gaps or category terms when needed.

Workflow

  1. Call get_domain_overview for the competitor, passing provided location/language when supported.
  2. If comparing to the user, call get_domain_overview for the user's domain too — and if Search Console is connected, get_search_console_performance for the user's real baseline.
  3. Call get_ranked_keywords for the competitor. Use filters like maxRank, minSearchVolume, excludeBrandTerms, and resultTypes to keep rows relevant.
  4. If comparing to the user, call get_ranked_keywords for the user's domain/page too, or use get_serp_results for the shared terms when a lighter check is enough.
  5. For local SEO, use search_local_businesses and get_local_serp_results around the relevant business location(s) before drawing local-pack conclusions. Add get_google_business_questions only when Q&A evidence matters.
  6. Use find_serp_competitors when the competitor was supplied by the user but its search overlap is unclear.
  7. Group competitor keywords into themes:
    • Product/category terms
    • Alternatives/comparisons
    • Templates/tools/calculators
    • Educational guides
    • Branded demand
    • Local/neighborhood terms when relevant
  8. Call get_backlinks_overview for the competitor, especially if authority appears to explain rankings. Continue without backlink evidence if it is unavailable.
  9. Use get_serp_results for important shared or target keywords to compare positioning, passing provided location/language when supported.
  10. Produce an actionable plan:
    • What they are doing well
    • Where they are vulnerable
    • Which pages/keywords to pursue
    • What to avoid copying

Read the full file on GitHub · 84 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 84 lines · 22 tokens per session scan A b3b316ec4361

Subscribe to this mod's changes

competitor-analysis is a skill published in the GitHub repository upgrade-ventures/upgradeseo (1 stars, last pushed 17d ago), licensed MIT. It adds 22 tokens to every session and 901 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. It is 91% identical to competitor-analysis, differing in 15 lines, and is treated as a copy.

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