headline-ab-variants-writer

headline-ab-variants-writer is a skill for Claude Code from ur-grue/autopunk-media-skills. It costs 47 tokens per session (1,427 once invoked), scanned A, original, MIT.

A writing aid that creates five different versions of one headline, each based on a different approach. Headlines are the titles used to attract attention to articles, emails, and posts.

In plain words
What is it for?
Preparing headline choices for websites, newsletters, social posts, and push notifications, while considering the audience and writing constraints.
Why use it?
It helps when one headline is not getting enough clicks or when editors need several options quickly.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the autopunk-media-skills plugin — 187 skills shipped together

Good fit Preparing headline choices for websites, newsletters, social posts, and push notifications, while considering the audience and writing constraints.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ur-grue/autopunk-media-skills --skill headline-ab-variants-writer
Clone the repo
git clone --depth 1 https://github.com/ur-grue/autopunk-media-skills

Made for: Claude Code.

Or install autopunk-media-skills, the plugin that ships this one along with the rest of its 187 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for headline-ab-variants-writer

README.md
[![agentmods](https://agentmods.dev/badge/skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer/github.svg)](https://agentmods.dev/skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer)
Your own site
<a href="https://agentmods.dev/skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer"><img src="https://agentmods.dev/badge/skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for headline-ab-variants-writer

Your own site · 80×15
<a href="https://agentmods.dev/skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer"><img src="https://agentmods.dev/badge/skills/ur-grue/autopunk-media-skills/headline-ab-variants-writer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 47 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,427 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00047 $0.01427
Opus 5 $0.00023 $0.00714
Sonnet 5 $0.00009 $0.00285
Haiku 4.5 $0.00005 $0.00143

Measured 12d ago against content hash 399a2abf0524, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

headline-ab-variants-writer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/audience-distribution/headline-ab-variants-writer/SKILL.md · 96 lines

How it starts

The opening of the file, as written. The whole thing — 96 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Headline A/B Variants Writer

What This Skill Does

Takes one original headline and produces five distinct tested variants, each using a different proven approach to drive clicks, shares, or engagement — ready to load directly into a CMS or A/B testing tool.

When To Use This Skill

  • Before publishing a digital article when you want to test which headline drives the highest click-through rate
  • When a homepage editor needs multiple options to choose from quickly
  • When a newsletter editor needs a subject line that performs better than the default article title
  • When an original headline tested poorly in a previous send and you need alternatives fast
  • When a story has multiple strong angles and you are unsure which leads

What You Need To Provide

Required: The original headline. A one-sentence description of the article's main finding or argument. The intended platform (website homepage, newsletter subject line, social media post, push notification). Optional: Target audience (e.g. general public, finance professionals, parents of young children). Any constraints — character limits, house style rules, words to avoid. The current click-through rate or open rate if the original headline has already been tested.

How the Assistant Approaches This

  1. Analyses the original headline to identify what it does well and where it may be leaving value on the table — for example, it may be accurate but lack urgency, or it may be clever but unclear.
  2. Writes five variants, each deliberately built on a different technique: direct benefit, curiosity gap, news-forward, question format, and specificity/number-led. Labels each variant with the technique so editors can see what they are testing.
  3. Adds a one-line note per variant explaining the hypothesis — why this version might outperform the original — so the editor can make an informed choice rather than picking at random.

Output Format

A structured list of five numbered variants, each presented as:

  • The headline text (bold)
  • Technique label in brackets
  • One-line hypothesis (italics)

Read the full file on GitHub · 96 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 96 lines · 47 tokens per session scan A 399a2abf0524

Subscribe to this mod's changes

headline-ab-variants-writer is a skill published in the GitHub repository ur-grue/autopunk-media-skills (32 stars, last pushed 12d ago), licensed MIT. It adds 47 tokens to every session and 1,427 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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