What is go-to-market?

A planning guide for launching a new product or major feature. GTM means “go-to-market”: deciding who the product is for, what to say, how to reach people, and when to launch.

Use it to plan launches, enter a new market segment, change pricing or packaging, define customer groups, write positioning, choose communication channels, and coordinate teams.

It prevents product, marketing, sales, and support work from being planned separately. It helps clarify the intended customers, positioning, evidence, channels, and launch timing.

go-to-market — Skill for Claude Code and Codex by uthumany

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add uthumany/uthy-legacy-os --skill go-to-market

Clone the repo

git clone --depth 1 https://github.com/uthumany/uthy-legacy-os

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/uthumany/uthy-legacy-os/go-to-market/github.svg)](https://agentmods.dev/skills/uthumany/uthy-legacy-os/go-to-market)

Your own site

<a href="https://agentmods.dev/skills/uthumany/uthy-legacy-os/go-to-market"><img src="https://agentmods.dev/badge/skills/uthumany/uthy-legacy-os/go-to-market/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/uthumany/uthy-legacy-os/go-to-market"><img src="https://agentmods.dev/badge/skills/uthumany/uthy-legacy-os/go-to-market.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 35 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 772 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00035	$0.00772
Opus 5.5	$0.00014	$0.00309
Sonnet 5.5	$0.00007	$0.00154
Haiku 4.5	$0.00003	$0.00077

Measured 2mo ago against content hash 7034ddb32c21, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

go-to-market scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/shipping/go-to-market/SKILL.md · 88 lines

How it starts

The opening of the file, as written. The whole thing — 88 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Go-to-Market Strategy

Overview

A Go-to-Market (GTM) strategy answers: Who are we selling to? What do we say? How do we reach them? Why will they buy? This skill covers GTM planning for features and products — from positioning and messaging to channel selection and launch timing.

When to Use

Launching a new product or major feature
Entering a new market segment
Changing pricing or packaging
You need a coordinated plan across product, marketing, sales, and success
Don't use for: minor feature releases (use the launch-plan skill), internal tools

Instructions

1. Define Target Segments

Who is this for? Be specific:

Primary segment: Who will buy first?
Secondary segment: Who will buy next?
Explicitly NOT for: Who should NOT buy this? (helps positioning)

2. Craft Positioning

Use the elevator-pitch skill. Then:

Category: What category are you competing in?
Differentiation: The 1-2 things you do uniquely well
Proof points: Evidence that backs your claims (metrics, testimonials, case studies)

3. Choose Channels

How will you reach each segment?

Channel	Best For	Effort Level
In-app announcements	Existing users	Low
Email	Existing users, warm leads	Medium
Blog/content	Top of funnel, SEO	High
Social media	Awareness	Low-Medium
Sales outreach	Enterprise	High
Partners/GTM alliances	New segments	High
Community	Developer/creator products	Medium

4. Define Pricing & Packaging

Is this included in existing plans, or a new SKU?
What pricing tier does it unlock?
Is there a trial or freemium path?

5. Set Launch Tiers

Soft launch: Existing users only. Low-risk, get feedback
Limited launch: Waitlist or invite-only. Build demand
Broad launch: Open to all. Full marketing campaign
Enterprise launch: Account-based. Sales-led with custom SLAs

6. Create the GTM Calendar

Coordinate across teams:

Product: When will it be ready?
Marketing: When are assets ready?
Sales: When is enablement done?
Support: When is training complete?
Success: When does onboarding start?
Key dates: Announce date, Launch date, Triage window

Read the full file on GitHub · 88 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 88 lines · 35 tokens per session scan A 7034ddb32c21

Subscribe to this mod's changes

go-to-market is a skill published in the GitHub repository uthumany/uthy-legacy-os (5 stars, last pushed 5mo ago), licensed MIT. It adds 35 tokens to every session and 772 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEO Planning

go-to-market next to 6 skills from other repositories
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