pm-personas-jtbd

pm-personas-jtbd is a skill for Claude Code from Uxcel-Lab/product-skills. It costs 144 tokens per session (2,621 once invoked), scanned A, original, MIT.

A research-based way to describe users as personas or as the progress they are trying to make, called Jobs-to-Be-Done (JTBD). It helps choose the right approach based on the research available.

In plain words
What is it for?
Use it to create or review user personas and JTBD descriptions from real research, and to decide which approach fits your goal, project stage, and resources.
Why use it?
It prevents made-up user profiles based on stereotypes or irrelevant personal details. It keeps only information that can affect a design decision.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the uxcel plugin — 58 skills shipped together

Good fit Use it to create or review user personas and JTBD descriptions from real research, and to decide which approach fits your goal, project stage, and resources.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/uxcel-lab/product-skills/personas-jtbd
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Uxcel-Lab/product-skills --skill personas-jtbd
Clone the repo
git clone --depth 1 https://github.com/Uxcel-Lab/product-skills

Made for: Claude Code.

Or install uxcel, the plugin that ships this one along with the rest of its 58 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pm-personas-jtbd

README.md
[![agentmods](https://agentmods.dev/badge/skills/uxcel-lab/product-skills/personas-jtbd/github.svg)](https://agentmods.dev/skills/uxcel-lab/product-skills/personas-jtbd)
Your own site
<a href="https://agentmods.dev/skills/uxcel-lab/product-skills/personas-jtbd"><img src="https://agentmods.dev/badge/skills/uxcel-lab/product-skills/personas-jtbd/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pm-personas-jtbd

Your own site · 80×15
<a href="https://agentmods.dev/skills/uxcel-lab/product-skills/personas-jtbd"><img src="https://agentmods.dev/badge/skills/uxcel-lab/product-skills/personas-jtbd.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 144 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,621 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00144 $0.02621
Opus 5 $0.00072 $0.01311
Sonnet 5 $0.00029 $0.00524
Haiku 4.5 $0.00014 $0.00262

Measured 12d ago against content hash 5d0e956a11e1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

pm-personas-jtbd scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm/foundations/personas-jtbd/SKILL.md · 100 lines

How it starts

The opening of the file, as written. The whole thing — 100 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Personas & Jobs-to-Be-Done Skill

How this skill behaves (read first)

This is a generative skill, and personas are where an AI assistant is most tempted to do exactly the wrong thing. Asked to "make some personas," the default is to invent plausible demographic fiction — "Sarah, 32, marketing manager, loves yoga and oat-milk lattes" — with no research basis, needs inferred from demographics, and a pile of irrelevant lifestyle detail. Uxcel's own source is blunt about it: LLM-generated personas reflect generic internet stereotypes and underrepresent edge cases and minority users. A useful persona instead synthesizes real research into a memorable character whose every detail could change a design decision — or, when what matters is the progress a user is trying to make, a Job-to-Be-Done is the better lens. So this skill gates:

  1. Establish the research objective, the stage/data you have, and the resources — these decide whether to use personas, JTBD, or both, and whether you even have the evidence to build one yet.
  2. Apply the always-true core — ground in real research, keep only decision-relevant detail, use JTBD for the job and personas for the who, keep the set small, build as a team, and keep it alive.
  3. Surface the context-dependent decisions (lens choice, research-based vs. proto, count, which details, segmentation depth, AI's role) with trade-offs.

Then it hands off to pm-assumption-rigor-audit — the check that the persona's claimed needs and behaviors rest on evidence, not assumption.

Scope: this skill owns the audience-understanding artifact. It defers the research process that feeds it to pm-discovery (including ethical/inclusive recruitment), framing the user problem to pm-problem-statement, turning a persona + job into stories to pm-user-story, and behavioral/cohort analytics depth to pm-analytics.


Step 0 — Establish context before building

Ask if not known; state the assumption if proceeding without an answer:

Read the full file on GitHub · 100 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 100 lines · 144 tokens per session scan A 5d0e956a11e1

Subscribe to this mod's changes

pm-personas-jtbd is a skill published in the GitHub repository Uxcel-Lab/product-skills (12 stars, last pushed 2mo ago), licensed MIT. It adds 144 tokens to every session and 2,621 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

apple-container

Apple's open-source container CLI to build, run, and manage OCI/Linux containers as lightweight per-container VMs on Apple-silicon macOS — no Docker daemon required. Use when the user mentions the container CLI, "apple container", running or building containers on macOS without Docker/Podman, container run, container…

sanjay3290/ai-skills · 146 tokens

atlassian

Manage Jira issues and Confluence wiki pages in Atlassian Cloud. Use when: (1) searching/creating/updating Jira issues with JQL, (2) searching/reading/creating Confluence pages with CQL, (3) managing Jira workflows, transitions, and comments, (4) browsing Confluence spaces and page hierarchies. Supports OAuth 2.1 via…

sanjay3290/ai-skills · 96 tokens

elevenlabs

Convert documents and text to audio using ElevenLabs text-to-speech. Use this skill when the user wants to create a podcast, narrate a document, read aloud text, generate audio from a file, or convert text to speech.

sanjay3290/ai-skills · 51 tokens

google-drive

Interact with Google Drive - search files, find folders, list contents, download files, upload files, create folders, move, copy, rename, and trash files. Use when user asks to: search Google Drive, find a file/folder, list Drive contents, download or upload files, create folders, move files, or organize Drive…

sanjay3290/ai-skills · 85 tokens

playwright-cli

Automates browser interactions for testing and validating your own web applications using playwright-cli. Use when you need terminal-first browser control for navigation, form filling, screenshots, tracing, bound browser sessions, debugging, or generating Playwright test code. Only use against applications you own or…

testdino-hq/playwright-skill · 64 tokens

manus

Delegate complex, long-running tasks to Manus AI agent for autonomous execution. Use when user says 'use manus', 'delegate to manus', 'send to manus', 'have manus do', 'ask manus', 'check manus sessions', or when tasks require deep web research, market analysis, product comparisons, stock analysis, competitive…

sanjay3290/ai-skills · 89 tokens