brand-alchemy

brand-alchemy is a skill for Claude Code from Varnan-Tech/opendirectory. It costs 45 tokens per session (908 once invoked), scanned A, original, MIT.

A guided brand and naming workflow that extracts a company's identity, develops name ideas, and checks whether related web domains are available.

In plain words
What is it for?
Use it to shape a brand strategy, create company or product names, study how names sound and are formed, and check domains such as `.com`, `.ai`, `.in`, and `.tech`.
Why use it?
It replaces generic brainstorming with a structured naming process tied to brand positioning and language.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the opendirectory plugin — 58 skills shipped together

Good fit Use it to shape a brand strategy, create company or product names, study how names sound and are formed, and check domains such as .com, .ai, .in, and .tech.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/varnan-tech/opendirectory/brand-alchemy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Varnan-Tech/opendirectory --skill brand-alchemy
Clone the repo
git clone --depth 1 https://github.com/Varnan-Tech/opendirectory

Made for: Claude Code.

Or install opendirectory, the plugin that ships this one along with the rest of its 58 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-alchemy

README.md
[![agentmods](https://agentmods.dev/badge/skills/varnan-tech/opendirectory/brand-alchemy/github.svg)](https://agentmods.dev/skills/varnan-tech/opendirectory/brand-alchemy)
Your own site
<a href="https://agentmods.dev/skills/varnan-tech/opendirectory/brand-alchemy"><img src="https://agentmods.dev/badge/skills/varnan-tech/opendirectory/brand-alchemy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-alchemy

Your own site · 80×15
<a href="https://agentmods.dev/skills/varnan-tech/opendirectory/brand-alchemy"><img src="https://agentmods.dev/badge/skills/varnan-tech/opendirectory/brand-alchemy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 45 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 908 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00045 $0.00908
Opus 5 $0.00023 $0.00454
Sonnet 5 $0.00009 $0.00182
Haiku 4.5 $0.00005 $0.00091

Measured 9d ago against content hash 8ff456d3ec95, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brand-alchemy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/domain_checker.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-alchemy/SKILL.md · 53 lines

How it starts

The opening of the file, as written. The whole thing — 53 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Alchemy: The Master Naming & Identity Skill

Welcome to Brand Alchemy. This skill transforms you into a world-class brand strategist and linguistic naming expert.

Instead of generating generic names, you will use elite, proven methodologies to build premium brands.

📂 Skill Folder Structure & References

Before executing any branding or naming task, refer to the deep-dive documentation inside the references/ folder of this skill. These files are massive, elite playbooks and must be read in their entirety to execute this skill properly:

  1. references/core-brand-strategy.md: The elite brand strategy playbook. Contains Dunford's Positioning, Category Design mechanics, Collins' Transformation framework, and Pentagram's structural identity systems.
  2. references/lexicon-naming-science.md: The exact rules of Phonosemantics (Sound Symbolism) and Morpheme blending used to name billion-dollar companies. Contains deep case studies (BlackBerry, Swiffer, Pentium).
  3. scripts/domain_checker.py: The universal python script for automated domain verification (.com, .ai, .in, .tech, etc.).

🛠️ Execution Workflow for the AI

When the user asks you to help name a brand or build a brand strategy, follow these exact steps:

Step 1: The Interrogation (Discovery Phase) - DO NOT SKIP

CRITICAL: Do NOT generate names immediately. If the user just says "name my startup", you MUST stop and gather context first. Ask them to provide details on:

  1. The Core: What exactly are you building or offering? How does it work?
  2. The Audience: Who is this for? (Be specific - who feels the pain most?).
  3. The Alternative: What is the customer using right now instead of you? (e.g., Spreadsheets, a competitor, nothing at all?)
  4. The Vibe: If your brand was a person, how would they speak? (e.g., Rebellious, clinical, warm, authoritative, witty?)

Wait for their response before proceeding to Step 2.

Step 2: Apply the Frameworks (Read the References)

  • Use Read to deeply review references/core-brand-strategy.md. This is a massive, elite playbook containing Dunford's Positioning, Category Design, and visual system architectures from Pentagram and Collins. Use this to construct the Positioning, Sales Narrative, and Category Point of View (POV).
  • Use Read to deeply review references/lexicon-naming-science.md to apply Phonosemantics.
  • Execution: Generate 20+ names using specific linguistic rules (Plosives, Fricatives, Morpheme Blending) based on their answers.
  • Categorize the names (e.g., Plosive/Powerful, Fricative/Fast, Liquid/Luxury).

Read the full file on GitHub · 53 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 53 lines · 45 tokens per session scan A 8ff456d3ec95

Subscribe to this mod's changes

brand-alchemy is a skill published in the GitHub repository Varnan-Tech/opendirectory (635 stars, last pushed 23d ago), licensed MIT. It adds 45 tokens to every session and 908 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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