outreach-sequence-builder

Outreach Sequence Builder

Take a buying signal. Generate a personalized multi-channel outreach sequence. Output ready-to-send messages across email, LinkedIn, and phone.

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Critical rule: Every message must be filled in completely from the context you load. Only {{first_name}} is allowed as a variable. No [Company Name] brackets, no [INSERT PAIN POINT] placeholders. If you do not have the information to fill something in, ask before writing. Never send a message with an unfilled placeholder.

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Step 1: Setup Check

Confirm required env vars:

echo "GEMINI_API_KEY: ${GEMINI_API_KEY:+set}"
echo "COMPOSIO_API_KEY: ${COMPOSIO_API_KEY:-not set, Gmail drafting will be skipped}"

If GEMINI_API_KEY is missing: Stop. Tell the user: "GEMINI_API_KEY is required. Get it at aistudio.google.com. Add it to your .env file."

If COMPOSIO_API_KEY is missing: Continue. Sequences will be output as formatted text for copy-paste. Gmail draft creation is skipped.

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Step 2: Load Context

Check for an existing ICP file and account files:

ls docs/icp.md 2>/dev/null && echo "icp found" || echo "icp missing"
ls docs/accounts/ 2>/dev/null && echo "accounts found" || echo "accounts missing"

If docs/icp.md exists: Read it. Extract:

• Target personas (job titles, seniority, department)
• Company profile (size, industry, funding stage)
• Core pain points (use the buyer's exact language)
• Key differentiators (why your product over alternatives)

If docs/accounts/{company}.md exists: Read the relevant file. Extract:

• Company name, size, recent context
• Known tech stack or pain points
• Any existing relationship or prior contact

If neither exists: Ask the user these 4 questions. Do not proceed until all 4 are answered:

1. What does your product do? (one or two sentences)
2. Who are you targeting? (job title, company size, industry)
3. What is the main problem you solve? (from the buyer's perspective, not yours)
4. What is your key differentiator? (why you over the alternative they use today)