competitive-analysis

competitive-analysis is a skill for Claude Code from Vibe-Marketer/plugins-and-skills. It costs 43 tokens per session (1,476 once invoked), scanned A, original, MIT.

A research workflow for comparing companies or products that compete with your own offer.

In plain words
What is it for?
It helps analyze websites and marketing materials, compare features and positioning, identify competitors' weaknesses, and shape your own marketing message.
Why use it?
It organizes competitor information so you can see what others promise, where they differ, and where their claims cannot be verified.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-copy plugin — 9 skills shipped together

Good fit It helps analyze websites and marketing materials, compare features and positioning, identify competitors' weaknesses, and shape your own marketing message.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/vibe-marketer/plugins-and-skills/competitive-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Vibe-Marketer/plugins-and-skills --skill competitive-analysis
Clone the repo
git clone --depth 1 https://github.com/Vibe-Marketer/plugins-and-skills

Made for: Claude Code.

Or install marketing-copy, the plugin that ships this one along with the rest of its 9 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/vibe-marketer/plugins-and-skills/competitive-analysis.svg)](https://agentmods.dev/skills/vibe-marketer/plugins-and-skills/competitive-analysis)
Your own site
<a href="https://agentmods.dev/skills/vibe-marketer/plugins-and-skills/competitive-analysis"><img src="https://agentmods.dev/badge/skills/vibe-marketer/plugins-and-skills/competitive-analysis.svg" alt="Measured on agentmods" height="20"></a>
Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,476 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.01476
Opus 5 $0.00022 $0.00738
Sonnet 5 $0.00009 $0.00295
Haiku 4.5 $0.00004 $0.00148

Measured 8d ago against content hash 6518864b59a0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing-copy/skills/competitive-analysis/SKILL.md · 222 lines

How it starts

The opening of the file, as written. The whole thing — 222 lines — stays where its author put it; the contents beside it link to each section on GitHub.

<quick_start> Provide:

  • Company/competitor name(s) to analyze
  • Any URLs (sales pages, websites, marketing materials)
  • Your own offer details (for comparison positioning)

I will research and deliver:

  • Company overview and value proposition
  • Feature/benefit breakdown
  • Challenges they solve
  • Key differentiating factors
  • Direct competitor comparison
  • Marketing messaging integration hooks </quick_start>
  1. Who to analyze? (Company name, product name, or competitor list)
  2. Available URLs? (Websites, sales pages, VSLs, marketing materials)
  3. Your offer? (Optional - helps position against competitors)
  4. Focus areas? (Optional - specific aspects to emphasize)

<critical_rules> NEVER fabricate, assume, or invent information. Use only data directly retrieved from sources. If no data exists for a section, state "No information found" - do not create alternatives. </critical_rules>

  1. Review all provided URLs and materials first (primary sources)
  2. Supplement with credible online research (secondary sources)
  3. Document sources for all claims internally
  4. Flag any unverifiable claims </research_phase>

<section_company_overview> Company Overview

Provide concise, powerful summary of:

  • What the company offers (product, service, program)
  • Who it serves (target audience)
  • What problem it solves
  • How it does this differently than competitors
  • Unique mechanism, business model, or proprietary approach

Highlight improvements upon outdated industry norms. </section_company_overview>

<section_whats_included> What's Included

Break down core features/benefits/components:

  • List 4-6 most compelling inclusions
  • Focus on results-driven benefits, not just features
  • Highlight exclusive, proprietary, or unique elements
  • Note different tiers if applicable </section_whats_included>

<section_challenges> Challenges Solved

Identify 3+ core pain points addressed:

  • Specific problems target audience struggles with
  • Impact of these problems on business/life
  • How the solution eliminates these pain points

Write from customer's perspective. </section_challenges>

<section_why_choose> Why Choose [Company]?

Highlight competitive advantages:

  • How it differs from or beats alternatives
  • Unique methodologies, frameworks, tools, support
  • Why customers experience better outcomes here </section_why_choose>

<section_differentiators> Key Differentiating Factors

Outline most compelling standout reasons:

  • Proprietary systems, AI-driven processes, exclusive access
  • Industry-first methodologies, proven frameworks
  • Measurable proof points (e.g., "10x response rates") </section_differentiators>

<section_results> Results & Success Stories

Only include if verified from sources.

Showcase real-world success:

  • Who benefited (individual, business, industry)
  • What problem they faced
  • What results they achieved

Format: [Client Name] ([Company]) - Before: [Challenge]. After: [Result]. </section_results>

<section_credibility> Credibility & Social Proof

Only include if verified from sources.

List verifiable achievements:

  • Press features (Forbes, Inc., etc.)
  • Awards, certifications, rankings
  • Customer success metrics, review scores, user base </section_credibility>

<section_competitors> Direct Competitors Analysis

Read the full file on GitHub · 222 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 222 lines · 43 tokens per session scan A 6518864b59a0

Subscribe to this mod's changes

competitive-analysis is a skill published in the GitHub repository Vibe-Marketer/plugins-and-skills (2 stars, last pushed 6mo ago), licensed MIT. It adds 43 tokens to every session and 1,476 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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