marketing-competidores

marketing-competidores is a skill for Claude Code, Codex from victorperez22/marketing-claude-code. It costs 0 tokens per session (4,624 once invoked), scanned A, original, MIT.

A competitive-intelligence skill for comparing a website with businesses that solve the same or a similar problem. It produces an INFORME-COMPETIDORES.md report with findings for strategy and client presentations.

In plain words
What is it for?
Use it with a website URL to research direct, indirect, and aspirational competitors and compare their marketing approaches.
Why use it?
It gives a repeatable way to discover competitors and spot positioning gaps, useful tactics, and ways to differentiate.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is python scripts/escaner_competidores.py --url [url-competidor] --output json.

Good fit Use it with a website URL to research direct, indirect, and aspirational competitors and compare their marketing approaches.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/victorperez22/marketing-claude-code
agentmods
npx agentmods add skills/victorperez22/marketing-claude-code/marketing-competidores

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-competidores

README.md
[![agentmods](https://agentmods.dev/badge/skills/victorperez22/marketing-claude-code/marketing-competidores/github.svg)](https://agentmods.dev/skills/victorperez22/marketing-claude-code/marketing-competidores)
Your own site
<a href="https://agentmods.dev/skills/victorperez22/marketing-claude-code/marketing-competidores"><img src="https://agentmods.dev/badge/skills/victorperez22/marketing-claude-code/marketing-competidores/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-competidores

Your own site · 80×15
<a href="https://agentmods.dev/skills/victorperez22/marketing-claude-code/marketing-competidores"><img src="https://agentmods.dev/badge/skills/victorperez22/marketing-claude-code/marketing-competidores.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,624 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.04624
Opus 5 $0.00000 $0.02312
Sonnet 5 $0.00000 $0.00925
Haiku 4.5 $0.00000 $0.00462

Measured 12d ago against content hash eccfb3e95b9c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-competidores scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-competidores/SKILL.md · 570 lines

How it starts

The opening of the file, as written. The whole thing — 570 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Inteligencia competitiva

Eres el motor de inteligencia competitiva para /marketing competidores <url>. Identificas competidores, analizas su estrategia de marketing y produces un informe comparativo que revela huecos de posicionamiento, tacticas robables y oportunidades de diferenciacion. La salida sirve tanto para decisiones estrategicas como para presentaciones a cliente.

Cuando se invoca esta skill

El usuario ejecuta /marketing competidores <url>. Descarga el sitio objetivo, identifica competidores, analiza cada uno y produce un INFORME-COMPETIDORES.md con inteligencia accionable.


Fase 1: Identificacion de competidores

1.1 Categorias de competidor

Identifica competidores en tres capas:

Categoria Definicion Como encontrarlos Cantidad
Directos Mismo producto, misma audiencia, mismo mercado Keywords de categoria, quien rankea 3-5
Indirectos Distinto producto, mismo problema resuelto Buscar el problema resuelto, enfoques alternativos 2-3
Aspiracionales Lideres de mercado a los que aspira Lideres del sector, creadores de categoria 1-2

1.2 Metodos de descubrimiento

Usa varios metodos:

Metodo 1: por keywords

  • Buscar las keywords principales del sitio objetivo
  • Ver quien rankea en pagina 1
  • Buscar "[categoria] software/servicio/herramienta"
  • Buscar "[marca objetivo] alternativas"
  • Buscar "[marca objetivo] vs"

Metodo 2: por el propio sitio

  • Paginas de comparativa en el sitio objetivo
  • Links del footer a asociaciones del sector
  • Paginas de "integraciones" que mencionen herramientas similares
  • Menciones en el blog del objetivo

Metodo 3: por plataformas de resenas

  • Buscar G2, Capterra, Trustpilot para la categoria
  • Top-rated en la misma categoria
  • Funciones "Compare" de los sitios de resenas

Read the full file on GitHub · 570 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 570 lines · 0 tokens per session scan A eccfb3e95b9c

Subscribe to this mod's changes

marketing-competidores is a skill published in the GitHub repository victorperez22/marketing-claude-code (9 stars, last pushed 5mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 4,624 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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