marketing-marca

marketing-marca is a skill for Claude Code, Codex from victorperez22/marketing-claude-code. It costs 0 tokens per session (4,321 once invoked), scanned A, original, MIT.

A brand-voice review that examines how a company communicates across its website and other available channels, then documents the patterns it finds.

In plain words
What is it for?
Use it to create voice and tone guidelines, compare communication across channels, support a rebrand, or guide employees, freelancers, and agencies.
Why use it?
It helps teams spot inconsistent wording and gives writers shared guidance for keeping communications recognisably from the same brand.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create voice and tone guidelines, compare communication across channels, support a rebrand, or guide employees, freelancers, and agencies.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/victorperez22/marketing-claude-code/marketing-marca
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add victorperez22/marketing-claude-code --skill marketing-marca
Clone the repo
git clone --depth 1 https://github.com/victorperez22/marketing-claude-code

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-marca

README.md
[![agentmods](https://agentmods.dev/badge/skills/victorperez22/marketing-claude-code/marketing-marca/github.svg)](https://agentmods.dev/skills/victorperez22/marketing-claude-code/marketing-marca)
Your own site
<a href="https://agentmods.dev/skills/victorperez22/marketing-claude-code/marketing-marca"><img src="https://agentmods.dev/badge/skills/victorperez22/marketing-claude-code/marketing-marca/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-marca

Your own site · 80×15
<a href="https://agentmods.dev/skills/victorperez22/marketing-claude-code/marketing-marca"><img src="https://agentmods.dev/badge/skills/victorperez22/marketing-claude-code/marketing-marca.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,321 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.04321
Opus 5 $0.00000 $0.02160
Sonnet 5 $0.00000 $0.00864
Haiku 4.5 $0.00000 $0.00432

Measured 11d ago against content hash 26605b9ea866, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

marketing-marca scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-marca/SKILL.md · 501 lines

How it starts

The opening of the file, as written. The whole thing — 501 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analisis de Voz de Marca y Generacion de Guidelines

Proposito de la skill

Analizar la voz, tono y mensaje de una marca en todos los canales disponibles y generar una guia completa de voz de marca. Examina como comunica la marca, detecta patrones e inconsistencias y produce guidelines accionables para que cualquier redactor o marketer mantenga la consistencia.

Cuando usarla

  • El usuario quiere entender o documentar la voz de una marca
  • El usuario necesita guidelines de voz para un equipo, freelancers o agencia
  • El usuario quiere asegurar consistencia entre canales
  • El usuario esta rebrandeando o refinando su identidad
  • El usuario quiere comparar su voz con competidores
  • Se activa con /marketing marca <url> o /marketing marca

Como ejecutarla

Paso 1: Recoger material fuente

Para analizar la voz, examina contenido de multiples fuentes. Prioriza en este orden:

Fuentes primarias (obligatorias):

  1. Home — la representacion mas curada de la marca
  2. About — como se describe a si misma
  3. Paginas de producto/servicio — como presentan la oferta

Fuentes secundarias (si estan disponibles): 4. Blog posts (al menos 3-5 recientes) 5. Perfiles en redes (bio, posts recientes, estilo de engagement) 6. Newsletters (welcome email, envios recientes) 7. Copy de cliente (mensajes de error, flujos de onboarding, help docs)

Fuentes terciarias: 8. Ofertas de empleo — revelan cultura y valores 9. Notas de prensa — estilo formal 10. Ad copy — enfoque en mensajes de pago 11. Scripts de video o transcripciones de podcast — voz hablada

Usa herramientas de navegador o scripts/analizar_pagina.py para el contenido web. Para redes, revisa enlaces sociales de la web y analiza los perfiles.

Paso 2: Analisis por dimensiones de voz

Mapea la voz en cuatro dimensiones principales. Cada una es un espectro, no un binario.

Dimension 1: Formal <-----> Casual
Senal Formal Casual
Contracciones Las evita Las usa con libertad
Estructura de frases Complejas, largas Cortas, directas
Vocabulario Profesional, estandar del sector Conversacional
Saludos "Estimado cliente" "Hola!"
Pronombres Tercera persona ("la empresa", "uno") Primera/segunda ("nosotros", "tu")
Humor Raro o ausente Frecuente, natural
Jerga o coloquialismos Nunca A veces o con frecuencia

Read the full file on GitHub · 501 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 501 lines · 0 tokens per session scan A 26605b9ea866

Subscribe to this mod's changes

marketing-marca is a skill published in the GitHub repository victorperez22/marketing-claude-code (9 stars, last pushed 5mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 4,321 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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