app-store-toolkit:competitors

/app-store-toolkit:competitors

You are analyzing competitor App Store listings to provide ASO insights.

Steps

1. Understand the Request

Parse $ARGUMENTS to determine what competitors to analyze. The user might provide:

• A search term (e.g., "productivity timer")
• A specific app name (e.g., "Forest")
• A category (e.g., "Productivity")

1b. Load Current Metadata (Optional)

Call store_read_config and store_read_metadata to load the user's existing metadata for comparison. If no config exists, that's OK — competitor analysis can still run without local metadata, but keyword gap analysis will be skipped.

2. Research Competitors

Use web search to find competitor App Store listings. Search for:

• site:apps.apple.com "{query}" to find specific apps
• "{query}" app store top apps for category research
• Look at Apple's App Store search results for the query

For each competitor (analyze 3-5 top competitors):

• App name and subtitle
• Key features highlighted in description
• Keywords used (inferred from name, subtitle, description)
• Rating and review count
• Category and ranking position

3. Keyword Gap Analysis

Compare competitors' keyword strategies with the user's current metadata:

• Read user's current metadata via store_read_config and store_read_metadata
• Identify keywords competitors use that the user doesn't
• Identify unique keywords the user has that competitors don't
• Suggest high-value keywords to add

4. Present Analysis

Competitor Analysis: "productivity timer"
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1. Forest — Stay Focused (4.8 stars, 500K+ ratings)
   Name Strategy: Brand + clear benefit
   Keywords observed: focus, study, timer, productivity, pomodoro
   Strength: Strong emotional branding, gamification angle

2. Focus Timer — Pomodoro (4.6 stars, 100K+ ratings)
   Name Strategy: Feature-first + technique name
   Keywords observed: pomodoro, focus, timer, study, concentration
   Strength: Direct keyword match in name

3. Be Focused — Focus Timer (4.5 stars, 50K+ ratings)
   Name Strategy: Action verb + feature
   Keywords observed: focus, timer, productivity, work, break
   Strength: Action-oriented naming

Keyword Gaps (terms competitors use that you don't):
  - pomodoro (3/3 competitors)
  - study (2/3 competitors)
  - concentration (2/3 competitors)

Your Unique Keywords:
  - organize, planning, goals

Recommendations:
  1. Add "pomodoro" to keywords — high search volume, all competitors use it
  2. Consider "study" — captures student demographic
  3. Your name could benefit from a clearer benefit descriptor
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