content-rules

A set of rules for writing and reviewing sales or marketing content. It keeps the customer as the focus and replaces vague promotional claims with specific results.

In plain words
What is it for?
Use it to create marketing text, review drafts, and prepare sales materials.
Why use it?
It helps prevent generic, product-centred copy and unsupported superlatives.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/voxtechnologies/anty-framework/content-rules
Any agent
npx skills add VoxTechnologies/anty-framework --skill content-rules
Clone the repo
git clone --depth 1 https://github.com/VoxTechnologies/anty-framework

Made for: Claude Code, Codex.

Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,153 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00056 $0.01153
Opus 5 $0.00028 $0.00576
Sonnet 5 $0.00011 $0.00231
Haiku 4.5 $0.00006 $0.00115

Measured 2d ago against content hash 9a01f8598b45, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-rules scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/content-rules/SKILL.md · 135 lines

How it starts

The opening of the file, as written. The whole thing — 135 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Rules

When to Apply

  • Generating any marketing or sales content
  • Reviewing drafts for quality
  • Creating sales support materials
  • When content feels generic or product-centric
  • Preparing materials for pipeline Steps 5-7

Core Framework

Customer-as-Protagonist

The customer is the hero. The product is the tool that helps them succeed.

Detection rule: If content contains >30% "we" statements -> rewrite.

BAD (company-centric):
  "We built an innovative AI platform that revolutionizes..."
  "Our product features include..."
  "We are excited to announce..."

GOOD (customer-centric):
  "CTOs at seed-stage startups waste 10h/week on manual reporting.
   [Product] cuts that to 30 minutes."
  "Your sales team closes 3x more demos when..."
  "Imagine opening your dashboard Monday morning and seeing..."

Inflated Language Filter

Detect and replace hollow superlatives with concrete value:

Inflated Replace With
"Revolutionary" Specific improvement: "reduces report time from 10h to 30min"
"Game-changing" Concrete outcome: "3x demo close rate"
"Best-in-class" Comparative data: "28% response vs 8% industry avg"
"Cutting-edge" Specific capability: "processes 10K leads in under 2 min"
"Innovative" What it actually does differently
"World-class" Specific benchmark or achievement
"Seamless" Describe the actual experience
"Powerful" Quantify the capability

Rule: If you can't replace the adjective with a number or specific outcome, the claim is hollow. Remove it.

Precision Targeting

Content must target a specific persona. Never "everyone."

BAD: "Perfect for businesses of all sizes"
GOOD: "Built for CTOs at 10-50 person B2B SaaS companies
       who don't have a dedicated data team"

Test: Can you name 3 specific people who fit this description? If not, the targeting is too vague.

Sell Results, Not Products

Frame all messaging around customer outcomes, never product features.

Read the full file on GitHub · 135 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 135 lines · 56 tokens per session scan A 9a01f8598b45

Subscribe to this mod's changes

content-rules is a skill published in the GitHub repository VoxTechnologies/anty-framework (6 stars, last pushed 4mo ago), licensed MIT. It adds 56 tokens to every session and 1,153 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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