account-research

Account Research

Get a complete picture of any company or person before outreach. This skill always works with web search, and gets significantly better with enrichment and CRM data.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                     ACCOUNT RESEARCH                             │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Company overview: what they do, size, industry               │
│  ✓ Recent news: funding, leadership changes, announcements      │
│  ✓ Hiring signals: open roles, growth indicators                │
│  ✓ Key people: leadership team from LinkedIn                    │
│  ✓ Product/service: what they sell, who they serve              │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + Enrichment: verified emails, phone, tech stack, org chart    │
│  + CRM: prior relationship, past opportunities, contacts        │
└─────────────────────────────────────────────────────────────────┘

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Getting Started

Just tell me who to research:

• "Research Stripe"
• "Look up the CTO at Notion"
• "Intel on acme.com"
• "Who is Sarah Chen at TechCorp?"
• "Tell me about [company] before my call"

I'll run web searches immediately. If you have enrichment or CRM connected, I'll pull that data too.

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Connectors (Optional)

Connect your tools to supercharge this skill:

Connector	What It Adds
Enrichment	Verified emails, phone numbers, tech stack, org chart, funding details
CRM	Prior relationship history, past opportunities, existing contacts, notes

No connectors? No problem. Web search provides solid research for any company or person.

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Output Format

# Research: [Company or Person Name]

**Generated:** [Date]
**Sources:** Web Search [+ Enrichment] [+ CRM]

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## Quick Take

[2-3 sentences: Who they are, why they might need you, best angle for outreach]

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## Company Profile

| Field | Value |
|-------|-------|
| **Company** | [Name] |
| **Website** | [URL] |
| **Industry** | [Industry] |
| **Size** | [Employee count] |
| **Headquarters** | [Location] |
| **Founded** | [Year] |
| **Funding** | [Stage + amount if known] |
| **Revenue** | [Estimate if available] |

### What They Do
[1-2 sentence description of their business, product, and customers]

### Recent News
- **[Headline]** — [Date] — [Why it matters for your outreach]
- **[Headline]** — [Date] — [Why it matters]

### Hiring Signals
- [X] open roles in [Department]
- Notable: [Relevant roles like Engineering, Sales, AI/ML]
- Growth indicator: [Hiring velocity interpretation]

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## Key People

### [Name] — [Title]
| Field | Detail |
|-------|--------|
| **LinkedIn** | [URL] |
| **Background** | [Prior companies, education] |
| **Tenure** | [Time at company] |
| **Email** | [If enrichment connected] |

**Talking Points:**
- [Personal hook based on background]
- [Professional hook based on role]

[Repeat for relevant contacts]

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## Tech Stack [If Enrichment Connected]

| Category | Tools |
|----------|-------|
| **Cloud** | [AWS, GCP, Azure, etc.] |
| **Data** | [Snowflake, Databricks, etc.] |
| **CRM** | [e.g. Salesforce, HubSpot] |
| **Other** | [Relevant tools] |

**Integration Opportunity:** [How your product fits with their stack]

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## Prior Relationship [If CRM Connected]

| Field | Detail |
|-------|--------|
| **Status** | [New / Prior prospect / Customer / Churned] |
| **Last Contact** | [Date and type] |
| **Previous Opps** | [Won/Lost and why] |
| **Known Contacts** | [Names already in CRM] |

**History:** [Summary of past relationship]

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## Qualification Signals

### Positive Signals
- ✅ [Signal and evidence]
- ✅ [Signal and evidence]

### Potential Concerns
- ⚠️ [Concern and what to watch for]

### Unknown (Ask in Discovery)
- ❓ [Gap in understanding]

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## Recommended Approach

**Best Entry Point:** [Person and why]

**Opening Hook:** [What to lead with based on research]

**Discovery Questions:**
1. [Question about their situation]
2. [Question about pain points]
3. [Question about decision process]

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## Sources
- [Source 1](URL)
- [Source 2](URL)