What is market-research?

A tool for studying markets, customers, competitors, market size, surveys, and industry trends to support business decisions.

Use it to compare competitors, define customer groups, estimate market opportunity, design surveys, and evaluate trends.

It brings different kinds of market information into one analysis instead of relying only on assumptions.

market-research — Skill for Claude Code and Codex by w95

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add w95/awesome-claude-corporate-skills --skill market-research

Clone the repo

git clone --depth 1 https://github.com/w95/awesome-claude-corporate-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/w95/awesome-claude-corporate-skills/market-research/github.svg)](https://agentmods.dev/skills/w95/awesome-claude-corporate-skills/market-research)

Your own site

<a href="https://agentmods.dev/skills/w95/awesome-claude-corporate-skills/market-research"><img src="https://agentmods.dev/badge/skills/w95/awesome-claude-corporate-skills/market-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/w95/awesome-claude-corporate-skills/market-research"><img src="https://agentmods.dev/badge/skills/w95/awesome-claude-corporate-skills/market-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 41 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 3,137 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00041	$0.03137
Opus 5	$0.00020	$0.01569
Sonnet 5	$0.00008	$0.00627
Haiku 4.5	$0.00004	$0.00314

Measured 9d ago against content hash 0e6a163d2236, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

04-marketing/market-research/SKILL.md · 415 lines

How it starts

The opening of the file, as written. The whole thing — 415 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Market Research

Overview

The Market Research skill enables marketers to gather, analyze, and synthesize data about markets, competitors, customers, and trends. It provides frameworks for understanding market opportunity, competitive positioning, and customer needs to inform strategy.

When to Use This Skill

Evaluating new market or product opportunity
Developing customer personas and segments
Understanding competitive landscape
Sizing market opportunity
Validating customer assumptions
Planning product positioning and messaging
Understanding industry trends and shifts

Competitive Analysis Framework

Competitive Landscape Mapping

Step 1: Identify Competitors

Direct Competitors (Same product, same market)

Head-to-head competition
Similar feature sets and pricing
Fighting for same customers
Example: "Slack vs. Microsoft Teams"

Indirect Competitors (Different product, same need)

Alternative solutions to same problem
Different approach or technology
Broader competitive threat
Example: "Slack vs. email"

Emerging Competitors (New/growing threats)

Recently funded startups
Companies entering your space
Potential disruption risk
Example: "AI-powered alternatives"

Substitutes (Workarounds)

DIY solutions
Generic tools repurposed
Lower-cost alternatives
Example: "Slack vs. WhatsApp groups"

Competitive Positioning Matrix

Competitor	Price	Features	Ease of Use	Customer Support	Market Position
[Competitor 1]	$$$$	★★★★	★★	★★★	Premium
[Competitor 2]	$$	★★★	★★★★	★★	Value
[Competitor 3]	$	★★	★★★	★★★★	Budget
Our Product	$$$	★★★★★	★★★★	★★★★	[Target]

Detailed Competitor Analysis Template

Competitor Name: [Company]

Company Overview:

Founded: [Year]
Headquarters: [Location]
Funding: [Total raised, stage]
Team size: [Number]
Website traffic: [Estimate]

Read the full file on GitHub · 415 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

9d ago First seen · 415 lines · 41 tokens per session scan A 0e6a163d2236

Subscribe to this mod's changes

market-research is a skill published in the GitHub repository w95/awesome-claude-corporate-skills (198 stars, last pushed 6mo ago), licensed MIT. It adds 41 tokens to every session and 3,137 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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