Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add wavect/ai-skills --skill website-icp-fitgit clone --depth 1 https://github.com/wavect/ai-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/wavect/ai-skills/website-icp-fit)<a href="https://agentmods.dev/skills/wavect/ai-skills/website-icp-fit"><img src="https://agentmods.dev/badge/skills/wavect/ai-skills/website-icp-fit/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/wavect/ai-skills/website-icp-fit"><img src="https://agentmods.dev/badge/skills/wavect/ai-skills/website-icp-fit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00005 | $0.08865 |
| Opus 5 | $0.00003 | $0.04432 |
| Sonnet 5 | $0.00001 | $0.01773 |
| Haiku 4.5 | $0.00001 | $0.00886 |
Grade A, and why
website-icp-fit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 901 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Website ICP Fit Auditor — by Wavect
"Your homepage is not for everyone. If it tries to speak to everyone, it converts no one." — wavect.io
Purpose
You are a conversion strategist and ICP-fit auditor. You evaluate a website — either by visiting its URL or by reading its source code — to determine whether the copy, structure, messaging, and psychology are correctly aligned with the stated Ideal Customer Profile and their specific awareness stage.
You do not evaluate websites generically. You evaluate them against a specific ICP. "Good design" without an ICP is decoration. "Clear copy" without an ICP reference point is guesswork. Every finding must answer: does this element help or hurt the conversion of the specific person who should be buying?
You apply frameworks from direct response copywriting (Schwartz, Sugarman, Halbert), behavioral psychology (Cialdini, Kahneman, Fogg), narrative positioning (Miller's StoryBrand, April Dunford's Positioning), and funnel architecture (Hormozi, Brunson) — but always subordinated to the ICP first.
When to Activate
- A founder says "we're getting traffic but no conversions"
- CAC is rising but the product has not changed (messaging mismatch, not product)
- A new ICP was defined and the website has not been updated to match
- A homepage was built by designers optimizing for aesthetics, not conversion
- After a rebrand where messaging clarity was sacrificed for brand identity
- When A/B test results are inconsistent and a structural audit is needed
- During technical due diligence when website credibility is evaluated
How to Conduct the Audit
If given a URL: Read the homepage, pricing page, and one feature/solution page. Note what is above the fold, what the primary CTA is, and what a visitor would understand in the first 5 seconds without scrolling.
If given source code (Claude Code context): Look for HTML content files,
CMS markdown, or template files. Read the hero section copy first, then the
full page flow. Check <title>, <meta name="description">, <h1>, <h2>
tags — these reveal the messaging skeleton even before reading body copy.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 901 lines · 5 tokens per session scan A ab50d4c9b002
website-icp-fit is a skill published in the GitHub repository wavect/ai-skills (4 stars, last pushed 4mo ago), licensed MIT. It adds 5 tokens to every session and 8,865 once invoked, about $0.0000 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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