pricing-psychology-guide

pricing-psychology-guide is a skill for Claude Code, Codex from wentorai/research-plugins. It costs 15 tokens per session (2,567 once invoked), scanned A, original, MIT.

A guide to how behavioural biases influence prices and buying decisions. It covers pricing experiments, willingness to pay, and how people respond to reference points and the way prices are presented.

In plain words
What is it for?
Use it to study price sensitivity, measure willingness to pay, design pricing experiments, and analyse consumer responses to price framing.
Why use it?
It helps explain why customers do not always evaluate prices rationally. It supports more careful analysis of pricing decisions and consumer behaviour.

Skill for Claude CodeCodex

Which agent this was written for is unclear — built for openclaw. Also seen: positional $N argument; built for openclaw.

Good fit Use it to study price sensitivity, measure willingness to pay, design pricing experiments, and analyse consumer responses to price framing.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/wentorai/research-plugins/pricing-psychology-guide
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add wentorai/research-plugins --skill pricing-psychology-guide
Clone the repo
git clone --depth 1 https://github.com/wentorai/research-plugins

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pricing-psychology-guide

README.md
[![agentmods](https://agentmods.dev/badge/skills/wentorai/research-plugins/pricing-psychology-guide/github.svg)](https://agentmods.dev/skills/wentorai/research-plugins/pricing-psychology-guide)
Your own site
<a href="https://agentmods.dev/skills/wentorai/research-plugins/pricing-psychology-guide"><img src="https://agentmods.dev/badge/skills/wentorai/research-plugins/pricing-psychology-guide/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pricing-psychology-guide

Your own site · 80×15
<a href="https://agentmods.dev/skills/wentorai/research-plugins/pricing-psychology-guide"><img src="https://agentmods.dev/badge/skills/wentorai/research-plugins/pricing-psychology-guide.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 15 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,567 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00015 $0.02567
Opus 5 $0.00008 $0.01283
Sonnet 5 $0.00003 $0.00513
Haiku 4.5 $0.00002 $0.00257

Measured 7d ago against content hash 8c4cf43bc8fe, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

pricing-psychology-guide scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/domains/economics/pricing-psychology-guide/SKILL.md · 274 lines

How it starts

The opening of the file, as written. The whole thing — 274 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Pricing Psychology Guide

Overview

Pricing psychology sits at the intersection of behavioral economics, marketing science, and consumer research. Classical economics assumes consumers evaluate prices rationally -- comparing marginal utility to marginal cost. Decades of experimental evidence show this is wrong. Consumers use heuristics, are influenced by reference points, respond to framing, and systematically deviate from rational price evaluation.

Understanding these deviations is both scientifically important (they reveal how human cognition processes economic information) and practically consequential (pricing is one of the highest-leverage decisions firms make). This guide covers the key psychological mechanisms in pricing, experimental methods for studying them, and the analytical tools researchers use to measure willingness to pay and price sensitivity.

The focus is on academic rigor: well-identified causal effects, incentive-compatible elicitation methods, and results that replicate. The field has been significantly impacted by the replication crisis, and this guide emphasizes methodological best practices that meet current standards.

Core Psychological Mechanisms

Anchoring and Price Perception

Anchoring in pricing (Tversky & Kahneman, 1974):

MECHANISM:
- Initial price exposure creates a reference point
- Subsequent judgments are adjusted (insufficiently) from that anchor
- Effect persists even when the anchor is clearly irrelevant

EXPERIMENTAL EVIDENCE:
1. Ariely et al. (2003): Social security number → WTP for wine
   - Students with higher SS numbers bid more for identical wine
   - Effect size: r = 0.33-0.52 across product categories

2. Northcraft & Neale (1987): Real estate anchoring
   - Listing price influenced expert appraisers
   - Experts denied being influenced (unaware of the effect)

3. Nunes & Boatwright (2004): Incidental anchors in retail
   - Adjacent product prices influence focal product evaluation
   - Even when products are in different categories

RESEARCH DESIGN:
- Random anchor assignment is critical for causal identification
- Include manipulation check: "Were you influenced by the initial number?"
- Pre-register the anchor-WTP relationship hypothesis

Read the full file on GitHub · 274 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 274 lines · 15 tokens per session scan A 8c4cf43bc8fe

Subscribe to this mod's changes

pricing-psychology-guide is a skill published in the GitHub repository wentorai/research-plugins (291 stars, last pushed 2mo ago), licensed MIT. It adds 15 tokens to every session and 2,567 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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