customer-research

customer-research is a skill for Claude Code from whawkinsiv/solo-founder-skills. It costs 99 tokens per session (2,171 once invoked), scanned A, original, MIT.

A customer-research guide for learning what users need through interviews, customer profiles, and the Jobs-to-be-Done method. Jobs-to-be-Done describes the progress someone is trying to make in a particular situation.

In plain words
What is it for?
Use it to plan interviews, identify customer needs, create behavior-based profiles, define an ideal customer, and turn research into product decisions.
Why use it?
It replaces assumptions based on basic demographics with evidence about users’ behaviors, goals, and constraints.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the solo-founder-skills plugin — 54 skills, 1 command shipped together

Good fit Use it to plan interviews, identify customer needs, create behavior-based profiles, define an ideal customer, and turn research into product decisions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/whawkinsiv/solo-founder-skills/customer-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add whawkinsiv/solo-founder-skills --skill customer-research
Clone the repo
git clone --depth 1 https://github.com/whawkinsiv/solo-founder-skills

Made for: Claude Code.

Or install solo-founder-skills, the plugin that ships this one along with the rest of its 54 skills, 1 command.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/whawkinsiv/solo-founder-skills/customer-research/github.svg)](https://agentmods.dev/skills/whawkinsiv/solo-founder-skills/customer-research)
Your own site
<a href="https://agentmods.dev/skills/whawkinsiv/solo-founder-skills/customer-research"><img src="https://agentmods.dev/badge/skills/whawkinsiv/solo-founder-skills/customer-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/whawkinsiv/solo-founder-skills/customer-research"><img src="https://agentmods.dev/badge/skills/whawkinsiv/solo-founder-skills/customer-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 99 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,171 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00099 $0.02171
Opus 5 $0.00049 $0.01086
Sonnet 5 $0.00020 $0.00434
Haiku 4.5 $0.00010 $0.00217

Measured 12d ago against content hash 615e14d11b10, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

customer-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-research/SKILL.md · 226 lines

How it starts

The opening of the file, as written. The whole thing — 226 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Research & Personas

Personas based on demographics are useless. Personas based on behaviors, goals, and constraints drive decisions. This skill helps you run interviews, apply Jobs-to-be-Done, and build personas that actually inform your product.

Core Principles

  • Personas based on demographics are useless. "34-year-old male marketer" tells you nothing about product design.
  • Personas based on behaviors, goals, and constraints drive decisions.
  • The goal of research is to discover what users DO, not what they SAY they want.
  • Five good interviews reveal 80% of usability issues.
  • Jobs-to-be-Done > traditional personas for SaaS product decisions.

Jobs-to-be-Done Framework

A "job" is the progress a user is trying to make in a specific circumstance.

Job statement format: "When I [situation], I want to [motivation], so I can [desired outcome]."

Examples:

  • "When I'm preparing for a board meeting, I want to pull together our key metrics quickly, so I can spend my time on the narrative, not the data."
  • "When a new developer joins our team, I want to get them productive on day one, so I can maintain our shipping velocity."

Discover jobs by asking:

  1. "Walk me through the last time you [did the thing]."
  2. "What were you trying to accomplish?"
  3. "What did you try first? What happened?"
  4. "What was frustrating about that?"
  5. "What would 'good enough' look like?"
  6. "What would 'amazing' look like?"

Behavioral Persona Template

## [Persona Name] — [One-line role description]

### Behavioral Segment
What behavior defines this group? (e.g., "Uses the product daily for team
coordination" or "Evaluates tools quarterly for the team")

### Primary Job
[Job statement in JTBD format]

### Context
- Role and responsibilities (relevant to product usage)
- Team size and structure
- Tools they use alongside yours
- Technical sophistication level
- Decision-making authority (buyer, influencer, user)

### Current Workflow (without your product)
Step-by-step: How do they accomplish this job today?
Where are the friction points?

### Key Pain Points
1. [Specific, observed pain — not assumed]
2. [Another specific pain]
3. [Another specific pain]

### Success Criteria
How do they measure whether the job is done well?
What would make them say "this is working"?

### Objections / Barriers to Adoption
What would prevent them from trying or buying?

### Trigger Events
What circumstances push them to seek a new solution?
(Team growth, tool sunset, new mandate, frustration peak)

Read the full file on GitHub · 226 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 226 lines · 99 tokens per session scan A 615e14d11b10

Subscribe to this mod's changes

customer-research is a skill published in the GitHub repository whawkinsiv/solo-founder-skills (243 stars, last pushed 16d ago), licensed MIT. It adds 99 tokens to every session and 2,171 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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