hormozi-business-scaling

hormozi-business-scaling is a skill for Claude Code from Wrenbjor/Hormozi-Marketing-Agent-Skills. It costs 99 tokens per session (1,880 once invoked), scanned A, original, MIT.

A guide for growing a business by getting more customers, increasing customer spending, and encouraging more frequent purchases.

In plain words
What is it for?
Use it to assess growth options, plan upsells and subscriptions, improve team responsibilities, and build systems that reduce dependence on the founder.
Why use it?
It helps locate growth bottlenecks and organize decisions around the main ways revenue increases, including hiring and repeatable operating processes.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the hormozi-marketing-skills plugin — 6 skills shipped together

Good fit Use it to assess growth options, plan upsells and subscriptions, improve team responsibilities, and build systems that reduce dependence on the founder.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Wrenbjor/Hormozi-Marketing-Agent-Skills --skill hormozi-business-scaling
Clone the repo
git clone --depth 1 https://github.com/Wrenbjor/Hormozi-Marketing-Agent-Skills

Made for: Claude Code.

Or install hormozi-marketing-skills, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hormozi-business-scaling

README.md
[![agentmods](https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling/github.svg)](https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling)
Your own site
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hormozi-business-scaling

Your own site · 80×15
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-business-scaling.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 99 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,880 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00099 $0.01880
Opus 5 $0.00049 $0.00940
Sonnet 5 $0.00020 $0.00376
Haiku 4.5 $0.00010 $0.00188

Measured 12d ago against content hash 7133773f328e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

hormozi-business-scaling scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/hormozi-marketing-skills/skills/hormozi-business-scaling/SKILL.md · 202 lines

How it starts

The opening of the file, as written. The whole thing — 202 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hormozi Business Growth & Scaling

Core Philosophy

Business growth is simple math. There are only three ways to grow: get more customers, increase how much they spend, and increase how often they buy. Everything else is a tactic that feeds into one of these three. The goal is to build a business that grows without you, not because of you.

The 3 Growth Levers

Every business grows through exactly three variables:

Revenue = Customers × Average Revenue Per Customer × Purchase Frequency

Lever 1: Get More Customers

Increase the number of people who buy. This is the most common lever entrepreneurs pull, but it's often the most expensive. See Lead Generation skill.

Lever 2: Increase Average Revenue Per Customer

Charge more or sell more to each customer:

  • Raise prices (the simplest and most profitable growth lever)
  • Upsells — offer a premium version at point of sale
  • Cross-sells — offer complementary products/services
  • Bundles — combine offers at a higher total price
  • Premium tiers — create a "done-for-you" or VIP level

Lever 3: Increase Purchase Frequency

Get customers to buy more often:

  • Subscriptions/memberships — recurring revenue models
  • Consumables — products that need replenishment
  • Sequential programs — Level 1, Level 2, Level 3
  • Retention systems — reduce churn, extend lifetime
  • Reactivation campaigns — bring back past customers

The order matters: Price increase → Frequency → New customers. Raising prices costs nothing and flows straight to profit. New customer acquisition is the most expensive lever.

The 4 Types of Leverage

Hormozi's framework for scaling beyond personal effort:

1. Labor Leverage (Other People's Work)

Hire people to do what you do. One person can manage 5-7 direct reports effectively. Build layers.

Hiring framework:

  • Hire for the role you're currently doing that you shouldn't be
  • The first hire should free up your highest-dollar-per-hour activities
  • Use the "$X/hour test": If a task can be done by someone at $20/hour, and you're worth $200/hour, delegate it immediately
  • Hire slow, fire fast. But "slow" means 2 weeks with a clear scorecard, not 6 months of deliberation.

Read the full file on GitHub · 202 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 202 lines · 99 tokens per session scan A 7133773f328e

Subscribe to this mod's changes

hormozi-business-scaling is a skill published in the GitHub repository Wrenbjor/Hormozi-Marketing-Agent-Skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 99 tokens to every session and 1,880 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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