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hormozi-content-copywriting

hormozi-content-copywriting is a skill for Claude Code from Wrenbjor/Hormozi-Marketing-Agent-Skills. It costs 88 tokens per session (1,946 once invoked), scanned A, original, MIT.

A guide for writing marketing content, such as video titles, emails, advertisements, social posts, landing pages, and longer articles.

In plain words
What is it for?
Use it to create hooks, headlines, stories, calls to action, sales copy, email campaigns, ad copy, and content plans.
Why use it?
It helps make content attract the intended audience, build trust, and lead readers toward an offer with clearer openings and calls to action.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the hormozi-marketing-skills plugin — 6 skills shipped together

not rated 5repo 7mo ago A scan 88 tokens original MIT

Good fit Use it to create hooks, headlines, stories, calls to action, sales copy, email campaigns, ad copy, and content plans.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting
View source ↗ Wrenbjor/Hormozi-Marketing-Agent-Skills
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Wrenbjor/Hormozi-Marketing-Agent-Skills --skill hormozi-content-copywriting
Clone the repo
git clone --depth 1 https://github.com/Wrenbjor/Hormozi-Marketing-Agent-Skills

Made for: Claude Code.

Or install hormozi-marketing-skills, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hormozi-content-copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting/github.svg)](https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting)
Your own site
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hormozi-content-copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-content-copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 88 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,946 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00088 $0.01946
Opus 5.5 $0.00035 $0.00778
Sonnet 5.5 $0.00018 $0.00389
Haiku 4.5 $0.00009 $0.00195

Measured 2mo ago against content hash 3a1f43b4c834, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

hormozi-content-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/hormozi-marketing-skills/skills/hormozi-content-copywriting/SKILL.md · 189 lines

How it starts

The opening of the file, as written. The whole thing — 189 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hormozi Content Creation & Copywriting

Core Philosophy

Content is the new cold calling. Every piece of content should do one of three things: (1) attract your ideal customer, (2) build trust and authority, (3) make an offer. The best content does all three simultaneously. Give away the secrets, sell the implementation.

The Hook Framework

The hook is the single most important element of any piece of content. If the hook fails, nothing else matters.

Hook Formulas That Work

The Contrarian Hook: Challenge a widely-held belief

  • "The reason you're not growing isn't what you think"
  • "Stop [common advice everyone gives]. Here's what actually works."

The Proof Hook: Lead with a specific result

  • "How we generated $1.2M in 90 days using a strategy nobody talks about"
  • "I went from $0 to $100K/mo in 6 months. Here's the exact playbook."

The Curiosity Gap: Open a loop the reader must close

  • "There's one number that predicts whether your business will succeed or fail"
  • "The #1 mistake I see business owners making (and how to fix it in 24 hours)"

The Direct Benefit Hook: Promise a specific outcome

  • "Watch this to get your first 5 customers this week"
  • "How to double your close rate on sales calls"

The Story Hook: Start mid-action

  • "I was $100K in debt, sleeping on a gym floor, when I discovered..."
  • "A client called me crying last week. She'd just had her first $50K month."

Hook Writing Process

  1. Write 20+ hook variations for every piece of content
  2. Pick the top 3 based on: specificity, curiosity, and relevance to your audience
  3. Test them (as titles, subject lines, or opening lines)
  4. The hook that gets the most engagement wins — save the pattern and reuse it

Content Creation Framework: Give-Give-Give-Ask

The Content Value Ladder

Level 1 — What: Tell them what to do. (Free content, social posts)

  • "You need to raise your prices"

Level 2 — How: Show them how to do it. (Long-form content, YouTube, podcasts)

  • "Here are 3 ways to raise your prices without losing customers"

Read the full file on GitHub · 189 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 189 lines · 88 tokens per session scan A 3a1f43b4c834

Subscribe to this mod's changes

hormozi-content-copywriting is a skill published in the GitHub repository Wrenbjor/Hormozi-Marketing-Agent-Skills (5 stars, last pushed 7mo ago), licensed MIT. It adds 88 tokens to every session and 1,946 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEOWriting and docsclaude-code-skillclaude-skills
Related

hormozi-content-copywriting compared with skills from other repositories

hormozi-content-copywriting next to 6 skills from other repositories
ModTypeStarsLast pushLicenceScanTokensWorks with
hormozi-content-copywritingWrenbjor/Hormozi-Marketing-Agent-SkillsSkill57mo agoMITA88Claude Code
soulaeonfun/soul.mdSkill702yesterdayMITA33Claude Code, Codex
vastai-sdkvast-ai/vast-cliSkill2302d agoMITA26Claude Code
test-driven-developmentthoughtbot/rails-consultantSkill287d agoMITA68Claude Code
anatomia-ccHainrixz/claude-anatomySkill1513d agoMITA267Claude Code
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