hormozi-lead-generation

hormozi-lead-generation is a skill for Claude Code from Wrenbjor/Hormozi-Marketing-Agent-Skills. It costs 79 tokens per session (2,066 once invoked), scanned A, original, MIT.

A lead-generation guide based on Alex Hormozi's $100M Leads framework. A lead is a person or business that has shown interest in what you sell.

In plain words
What is it for?
Use it to plan warm or cold outreach, content, paid advertising, and lead magnets—useful materials offered in exchange for contact details.
Why use it?
It gives a business a structured way to find potential customers instead of relying on occasional inquiries.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the hormozi-marketing-skills plugin — 6 skills shipped together

Good fit Use it to plan warm or cold outreach, content, paid advertising, and lead magnets—useful materials offered in exchange for contact details.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Wrenbjor/Hormozi-Marketing-Agent-Skills --skill hormozi-lead-generation
Clone the repo
git clone --depth 1 https://github.com/Wrenbjor/Hormozi-Marketing-Agent-Skills

Made for: Claude Code.

Or install hormozi-marketing-skills, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hormozi-lead-generation

README.md
[![agentmods](https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation/github.svg)](https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation)
Your own site
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hormozi-lead-generation

Your own site · 80×15
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-lead-generation.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 79 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,066 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00079 $0.02066
Opus 5 $0.00039 $0.01033
Sonnet 5 $0.00016 $0.00413
Haiku 4.5 $0.00008 $0.00207

Measured 12d ago against content hash 3910daafdff9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

hormozi-lead-generation scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/hormozi-marketing-skills/skills/hormozi-lead-generation/SKILL.md · 186 lines

How it starts

The opening of the file, as written. The whole thing — 186 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hormozi Lead Generation & Advertising

Core Philosophy

There are only two problems in business: (1) not enough leads, or (2) not enough conversions. This skill solves #1. A "lead" is anyone who has shown interest. The goal is to create systems that generate leads predictably, not rely on hope or luck.

The Core Four: Lead Generation Channels

Every business generates leads through exactly four methods. Two are one-to-one, two are one-to-many. Two use your audience (warm), two use other people's audiences (cold).

                    | YOUR AUDIENCE (Warm) | OTHER'S AUDIENCE (Cold)
--------------------|----------------------|------------------------
ONE-TO-ONE          | Warm Outreach        | Cold Outreach
ONE-TO-MANY         | Content (Posting)    | Paid Ads (Running Ads)

Channel 1: Warm Outreach (1-to-1, Warm)

Reach out directly to people who already know you exist.

Who to reach out to:

  • Past customers and clients
  • People who inquired but didn't buy
  • Your personal network (friends, family, colleagues)
  • Social media followers and connections
  • Email subscribers
  • Referral sources

The 100 Reach-Out Method: Contact 100 people per day using this template:

  1. Personalized opener (reference something specific about them)
  2. "I'm working on [project/offer] that helps [avatar] get [result]"
  3. "Do you know anyone who might be interested?"

The "do you know anyone" framing removes pressure. They'll often self-identify: "Actually, I might be interested."

Warm Outreach Scripts:

  • For past clients: "Hey [name], I've got something new that builds on [what you did together]. Thought of you. Worth a quick chat?"
  • For network: "Hey [name] — quick question. I'm helping [type of person] get [result]. Know anyone who'd be a fit?"
  • For social followers: Reply to their content first. Build rapport. Then transition to a genuine offer conversation.

Channel 2: Content / Posting (1-to-Many, Warm)

Create content that attracts your ideal customer to you. See Content Creation skill for the full framework.

Read the full file on GitHub · 186 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 186 lines · 79 tokens per session scan A 3910daafdff9

Subscribe to this mod's changes

hormozi-lead-generation is a skill published in the GitHub repository Wrenbjor/Hormozi-Marketing-Agent-Skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 79 tokens to every session and 2,066 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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