Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Wrenbjor/Hormozi-Marketing-Agent-Skills --skill hormozi-monetization-valuegit clone --depth 1 https://github.com/Wrenbjor/Hormozi-Marketing-Agent-SkillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value)<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00077 | $0.01857 |
| Opus 5 | $0.00039 | $0.00928 |
| Sonnet 5 | $0.00015 | $0.00371 |
| Haiku 4.5 | $0.00008 | $0.00186 |
Grade A, and why
hormozi-monetization-value scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 172 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Hormozi Monetization & Value Creation
Core Philosophy
Revenue is vanity, profit is sanity. The goal is not to make more money — it's to keep more of the money you make, and to make each customer worth more over time. The most profitable businesses don't just acquire customers — they create so much value that customers never want to leave.
The Lifetime Value Framework
LTV = Average Revenue Per Customer × Average Lifespan × Gross Margin %
Every monetization decision should increase one of these three variables. LTV is the single most important number in your business because it determines how much you can afford to spend to acquire a customer (and the company that can afford to spend the most to acquire a customer, wins).
Increasing Average Revenue Per Customer
Price Increases:
- Raise prices 20% and see what happens. Most businesses undercharge.
- If you lose fewer than 20% of customers, the price increase was profitable.
- Higher prices attract better customers who value what you do and get better results.
- Announce price increases in advance to create urgency for current prospects.
Ascension Model (The Product Ladder):
Build a ladder of increasing value and price:
Level 1: Free Content → Builds awareness and trust
Level 2: Low-Ticket ($7-$97) → Book, mini-course, template → Converts audience to customers
Level 3: Mid-Ticket ($500-$2,000) → Course, workshop, group program → Delivers transformation
Level 4: High-Ticket ($3,000-$25,000) → Coaching, done-with-you → Accelerated results
Level 5: Premium ($25,000+) → Done-for-you, 1-on-1, mastermind → Maximum speed and personalization
Each level should naturally create demand for the next. The person who finishes Level 3 should be thinking "I need Level 4" without you pushing it.
Downsell and Cross-Sell:
- Downsell: When someone says no to the main offer, offer a lower-priced alternative. You already paid to get them on the call — don't waste it.
- Cross-sell: After they buy, offer complementary products. "People who buy X also get Y."
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 172 lines · 77 tokens per session scan A ecc96312994d
hormozi-monetization-value is a skill published in the GitHub repository Wrenbjor/Hormozi-Marketing-Agent-Skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 77 tokens to every session and 1,857 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
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