hormozi-monetization-value

hormozi-monetization-value is a skill for Claude Code from Wrenbjor/Hormozi-Marketing-Agent-Skills. It costs 77 tokens per session (1,857 once invoked), scanned A, original, MIT.

A guide for making more profit from existing customers through pricing, repeat purchases, customer retention, and basic business financial measures.

In plain words
What is it for?
Use it to review pricing, plan upgrades and subscriptions, reduce customers leaving, monetize an audience, and assess customer lifetime value—the total profit a customer may generate over time.
Why use it?
It helps identify whether growth should come from charging more, selling more often, keeping customers longer, or improving profit per sale.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the hormozi-marketing-skills plugin — 6 skills shipped together

Good fit Use it to review pricing, plan upgrades and subscriptions, reduce customers leaving, monetize an audience, and assess customer lifetime value—the total profit a customer may generate over time.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Wrenbjor/Hormozi-Marketing-Agent-Skills --skill hormozi-monetization-value
Clone the repo
git clone --depth 1 https://github.com/Wrenbjor/Hormozi-Marketing-Agent-Skills

Made for: Claude Code.

Or install hormozi-marketing-skills, the plugin that ships this one along with the rest of its 6 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for hormozi-monetization-value

README.md
[![agentmods](https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value/github.svg)](https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value)
Your own site
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for hormozi-monetization-value

Your own site · 80×15
<a href="https://agentmods.dev/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value"><img src="https://agentmods.dev/badge/skills/wrenbjor/hormozi-marketing-agent-skills/hormozi-monetization-value.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,857 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.01857
Opus 5 $0.00039 $0.00928
Sonnet 5 $0.00015 $0.00371
Haiku 4.5 $0.00008 $0.00186

Measured 12d ago against content hash ecc96312994d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

hormozi-monetization-value scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/hormozi-marketing-skills/skills/hormozi-monetization-value/SKILL.md · 172 lines

How it starts

The opening of the file, as written. The whole thing — 172 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Hormozi Monetization & Value Creation

Core Philosophy

Revenue is vanity, profit is sanity. The goal is not to make more money — it's to keep more of the money you make, and to make each customer worth more over time. The most profitable businesses don't just acquire customers — they create so much value that customers never want to leave.

The Lifetime Value Framework

LTV = Average Revenue Per Customer × Average Lifespan × Gross Margin %

Every monetization decision should increase one of these three variables. LTV is the single most important number in your business because it determines how much you can afford to spend to acquire a customer (and the company that can afford to spend the most to acquire a customer, wins).

Increasing Average Revenue Per Customer

Price Increases:

  • Raise prices 20% and see what happens. Most businesses undercharge.
  • If you lose fewer than 20% of customers, the price increase was profitable.
  • Higher prices attract better customers who value what you do and get better results.
  • Announce price increases in advance to create urgency for current prospects.

Ascension Model (The Product Ladder):

Build a ladder of increasing value and price:

Level 1: Free Content → Builds awareness and trust
Level 2: Low-Ticket ($7-$97) → Book, mini-course, template → Converts audience to customers
Level 3: Mid-Ticket ($500-$2,000) → Course, workshop, group program → Delivers transformation
Level 4: High-Ticket ($3,000-$25,000) → Coaching, done-with-you → Accelerated results
Level 5: Premium ($25,000+) → Done-for-you, 1-on-1, mastermind → Maximum speed and personalization

Each level should naturally create demand for the next. The person who finishes Level 3 should be thinking "I need Level 4" without you pushing it.

Downsell and Cross-Sell:

  • Downsell: When someone says no to the main offer, offer a lower-priced alternative. You already paid to get them on the call — don't waste it.
  • Cross-sell: After they buy, offer complementary products. "People who buy X also get Y."

Read the full file on GitHub · 172 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 172 lines · 77 tokens per session scan A ecc96312994d

Subscribe to this mod's changes

hormozi-monetization-value is a skill published in the GitHub repository Wrenbjor/Hormozi-Marketing-Agent-Skills (5 stars, last pushed 5mo ago), licensed MIT. It adds 77 tokens to every session and 1,857 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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