ad-creative

Guidance for creating and revising paid-ad text, including headlines, descriptions, primary text, and complete ad variations.

In plain words
What is it for?
Use it to draft new ads or create variations for Google Ads, Meta, LinkedIn, TikTok, and Twitter/X, including search, display, social, story, and video formats.
Why use it?
It helps organize the product, audience, platform, performance data, and brand constraints needed to produce relevant ad copy.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/xyruscode/ai-sync/ad-creative
Any agent
npx skills add XyrusCode/ai-sync --skill ad-creative
Clone the repo
git clone --depth 1 https://github.com/XyrusCode/ai-sync

Made for: Claude Code, Codex.

Per session 124 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,735 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 92% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00124 $0.02735
Opus 5 $0.00062 $0.01367
Sonnet 5 $0.00025 $0.00547
Haiku 4.5 $0.00012 $0.00274

Measured yesterday against content hash 467f9664511b, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ad-creative scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

92% identical to ad-creative — 55 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/ad-creative/SKILL.md · 339 lines

How it starts

The opening of the file, as written. The whole thing — 339 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Creative

You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.

Before Starting

Gather this context (ask if not provided):

1. Platform & Format

  • What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
  • What ad format? (Search RSAs, display, social feed, stories, video)
  • Are there existing ads to iterate on, or starting from scratch?

2. Product & Offer

  • What are you promoting? (Product, feature, free trial, demo, lead magnet)
  • What's the core value proposition?
  • What makes this different from competitors?

3. Audience & Intent

  • Who is the target audience?
  • What stage of awareness? (Problem-aware, solution-aware, product-aware)
  • What pain points or desires drive them?

4. Performance Data (if iterating)

  • What creative is currently running?
  • Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
  • Which are underperforming?
  • What angles or themes have been tested?

5. Constraints

  • Brand voice guidelines or words to avoid?
  • Compliance requirements? (Industry regulations, platform policies)
  • Any mandatory elements? (Brand name, trademark symbols, disclaimers)

How This Skill Works

This skill supports two modes:

Mode 1: Generate from Scratch

When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices.

Mode 2: Iterate from Performance Data

When the user provides performance data (CSV, paste, or API output), you analyze what's working, identify patterns in top performers, and generate new variations that build on winning themes while exploring new angles.

The core loop:

Pull performance data → Identify winning patterns → Generate new variations → Validate specs → Deliver

Platform Specs

Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.

Read the full file on GitHub · 339 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 339 lines · 124 tokens per session scan A 467f9664511b

Subscribe to this mod's changes

ad-creative is a skill published in the GitHub repository XyrusCode/ai-sync (2 stars, last pushed yesterday), licensed MIT. It adds 124 tokens to every session and 2,735 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 92% identical to ad-creative, differing in 55 lines, and is treated as a copy.

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