market-skill

Market Skill

Settings

Adjust these three dials (1–10) before generating any asset:

BRAND_INTENSITY = 8       // How distinct and ownable is the visual identity?
                          // 1-3: Minimal, almost invisible branding
                          // 4-7: Balanced — clear brand without being loud
                          // 8-10: Strong, immediately recognisable. Every pixel serves the brand.

MOTION_DRAMA = 7          // How cinematic and choreographed is the motion?
                          // 1-3: Almost no animation. Typography does the work.
                          // 4-7: Purposeful motion. Each element earns its entrance.
                          // 8-10: Choreographed sequences. Apple-level timing precision.

COPY_DIRECTNESS = 8       // How confident and direct is the language?
                          // 1-3: Soft, benefit-focused, descriptive
                          // 4-7: Confident but approachable
                          // 8-10: Blunt, specific, zero hedging. No adjectives without proof.

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Visual Identity Standards

Color

The most common mistake: using more than one accent color.

• Pick one accent. Use it as a signal, not decoration.
• The background is not #000000. Use deep, slightly-tinted darks: #080810, #0c0c14, #0a0f0f.
• Never use the generic "AI gradient" — purple-to-blue linear gradient. It signals you ran out of ideas.
• White is not #ffffff for body text. Use rgba(255,255,255,0.80) or rgba(255,255,255,0.65). Pure white on dark backgrounds is harsh.
• Tint your shadows. If background is #080810, shadows should be rgba(0,0,0,0.6) with a slight blue tint — not pure black.
• Glow should be subtle. rgba(accent, 0.12) in a radial gradient at the top. Not a lighthouse.
• Build a palette of 4 values: background, surface, accent, and muted text. Nothing else.

Typography

• Display text (48px+) gets letter-spacing: -2px to -4px. Tight headlines look considered.
• Body text gets letter-spacing: 0 or very slightly positive (0.1px max).
• Never mix more than two typefaces in one asset.
• Mono fonts for technical labels, file paths, version numbers, and metadata. Not for body copy.
• Line-height for headlines: 1.0 to 1.08. Tight. Marketing is not a blog post.
• Line-height for body: 1.5 to 1.6. Breathing room.
• Font weights: use 400 (body), 500 (sub-labels), 700 (emphasis), 800 (display). Skip 600 for display — it looks indecisive.
• All caps labels: only in mono, only for metadata-level information (version tags, dates, categories). Never all-caps for headings.