wp-audit-seo-standards

SEO Standards — Rank Math Reference

This skill defines the SEO configuration standards, schema templates, and seeding commands for WordPress sites using Rank Math SEO as the primary SEO plugin. $WP throughout is the WP-CLI wrapper from the project's .wp-create.json (wp_cli.wrapper).

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Reference files

Rules, keys and gotchas stay in this file. Templates and scripts live in references/, under the same section numbers they carry here:

• references/schema-templates.md — §5 JSON-LD templates and the §11 FAQ generator. Read when emitting or checking structured data.
• references/seeding-commands.md — WP-CLI blocks for §3 options, §4 post meta, §6 title templates and §7 meta descriptions. Read when seeding SEO data.
• references/llms-and-robots.md — §8 llms.txt and §9 robots.txt: the classic robots block, and why neither file is written from here. Read before touching either file.
• references/breadcrumbs.md — §10 prefix_breadcrumbs(), its CSS and the Rank Math switch. Read when adding breadcrumbs to a theme.
• references/audit-gotchas.md — §13 to §17: the link-text and meta-description traps, the category-noindex gate, the sitemap failure modes and their validator, duplicate JSON-LD detection, and the length check. Read before reporting an SEO finding fixed, or when validating the sitemap or the schema.
• references/woocommerce-seo.md — §18, the store-only checks SEO-064 to SEO-068. Read only when site.commerce is woocommerce.

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1. Rank Math Plugin Detection

// Plugin slug: seo-by-rank-math
// Detection: defined('RANK_MATH_VERSION') or class_exists('RankMath')
// WP-CLI install: $WP plugin install seo-by-rank-math --activate

Before running any Rank Math commands, verify the plugin is active:

$WP eval "
if (defined('RANK_MATH_VERSION')) {
    echo 'Rank Math v' . RANK_MATH_VERSION . ' is active.';
} else {
    echo 'Rank Math is NOT active.';
}
"