A guide for choosing how a product reaches potential customers. It compares seven approaches, including content, direct sales, paid advertising, communities, partners, account-based marketing, and product-led growth.

Use it to compare inbound and outbound strategies, select marketing tools, build a marketing technology stack, evaluate product-led growth, and plan campaigns across several channels.

It helps you choose marketing channels and avoid planning campaigns without a clear sales or customer-acquisition approach.

gtm-motions — Skill for Claude Code by yuusakuri/agent-skills

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add yuusakuri/agent-skills --skill gtm-motions

Clone the repo

git clone --depth 1 https://github.com/yuusakuri/agent-skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/yuusakuri/agent-skills/gtm-motions/github.svg)](https://agentmods.dev/skills/yuusakuri/agent-skills/gtm-motions)

Your own site

<a href="https://agentmods.dev/skills/yuusakuri/agent-skills/gtm-motions"><img src="https://agentmods.dev/badge/skills/yuusakuri/agent-skills/gtm-motions/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/yuusakuri/agent-skills/gtm-motions"><img src="https://agentmods.dev/badge/skills/yuusakuri/agent-skills/gtm-motions.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 58 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 1,623 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00058	$0.01623
Opus 5.5	$0.00023	$0.00649
Sonnet 5.5	$0.00012	$0.00325
Haiku 4.5	$0.00006	$0.00162

Measured 2mo ago against content hash b26db17f9eee, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

gtm-motions scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to gtm-motions — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/gtm-motions/SKILL.md · 156 lines

How it starts

The opening of the file, as written. The whole thing — 156 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Motions

Overview

Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

When to Use

Selecting marketing channels for your product
Choosing between inbound vs outbound strategy
Building your GTM toolkit and tech stack
Evaluating PLG vs traditional sales motion
Planning cross-channel marketing campaigns

The 7 GTM Motions

1. Inbound Marketing

Attract customers through valuable content and thought leadership.

Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
Best For: B2B SaaS, technical products, long sales cycles
Strength: Builds brand authority and attracts high-intent prospects
Challenge: Requires consistent content creation; slower to show results

2. Outbound Sales

Proactively reach target prospects through direct engagement.

Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
Tactics: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
Best For: Enterprise sales, high-value contracts, niche markets
Strength: Predictable pipeline generation; control over target selection
Challenge: Low response rates; resource-intensive; requires skilled sales team

3. Paid Digital Advertising

Reach target audiences through paid channels with precision targeting.

Tools: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
Tactics: Search ads, display advertising, social ads, video advertising, retargeting
Best For: Products with clear target demographics, competitive keywords
Strength: Fast results; scalable; measurable ROI; precise targeting
Challenge: Can be expensive; requires continuous optimization; competitive

4. Community Marketing

Build engaged communities where customers help each other and spread the word.

Tools: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
Tactics: Community forums, user groups, events, mentorship, ambassador programs
Best For: Developer products, communities of practice, loyal user bases
Strength: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
Challenge: Requires active moderation; time to build critical mass

Read the full file on GitHub · 156 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 156 lines · 58 tokens per session scan A b26db17f9eee

Subscribe to this mod's changes

gtm-motions is a skill published in the GitHub repository yuusakuri/agent-skills (2 stars, last pushed 14d ago), licensed MIT. It adds 58 tokens to every session and 1,623 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to gtm-motions, differing in 0 lines, and is treated as a copy.

Marketing and SEO

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