copywriting

copywriting is a skill for Claude Code from ZachArticulateV/designer-pro-and-seo. It costs 89 tokens per session (669 once invoked), scanned A, original, MIT.

A writing workflow for creating or revising copy for a page section, such as a headline, value statement, feature block, or call to action. It keeps the wording tied to one audience, offer, problem, and desired action.

In plain words
What is it for?
Use it to write or rewrite landing-page copy, headlines, subheads, benefits, calls to action, and small interface messages.
Why use it?
It prevents vague feature lists by focusing each line on the result the reader wants and the evidence that supports it. It also provides a consistent process for matching tone and page purpose.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the designer-pro-and-seo plugin — 41 skills, 14 agents, 1 MCP server shipped together

Good fit Use it to write or rewrite landing-page copy, headlines, subheads, benefits, calls to action, and small interface messages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zacharticulatev/designer-pro-and-seo/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ZachArticulateV/designer-pro-and-seo --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/ZachArticulateV/designer-pro-and-seo

Made for: Claude Code.

Or install designer-pro-and-seo, the plugin that ships this one along with the rest of its 41 skills, 14 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/zacharticulatev/designer-pro-and-seo/copywriting/github.svg)](https://agentmods.dev/skills/zacharticulatev/designer-pro-and-seo/copywriting)
Your own site
<a href="https://agentmods.dev/skills/zacharticulatev/designer-pro-and-seo/copywriting"><img src="https://agentmods.dev/badge/skills/zacharticulatev/designer-pro-and-seo/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/zacharticulatev/designer-pro-and-seo/copywriting"><img src="https://agentmods.dev/badge/skills/zacharticulatev/designer-pro-and-seo/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 89 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 669 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00089 $0.00669
Opus 5 $0.00044 $0.00334
Sonnet 5 $0.00018 $0.00134
Haiku 4.5 $0.00009 $0.00067

Measured 12d ago against content hash 823a705d4d90, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/copywriting/SKILL.md · 67 lines

How it starts

The opening of the file, as written. The whole thing — 67 lines — stays where its author put it; the contents beside it link to each section on GitHub.

copywriting

Family: content-and-data Status: Stable

Purpose

Produce conversion copy that earns the click — the words a page needs, not a critique of them. Fills the hole between design-cro (which reviews copy) and the build (which needs copy to exist). Anchors every line to one audience and one offer so it sounds specific, not generic.

Triggers

  • "write copy" / "hero copy" / "rewrite this section"
  • "headline" / "subhead"
  • "value proposition" / "CTA copy"
  • "make this convert"

Inputs

  • Audience (who, and the problem they have) and the offer/product
  • Page/section type (hero, features, pricing, CTA band, about)
  • Desired tone (or pull from a design system / brand voice)
  • Primary conversion action

Steps

  1. Anchor. State the one audience, their core pain, and the single desired action. All copy serves these three.
  2. Lead with outcome, not feature. Draft the headline as the result the user gets; the subhead earns belief; the body proves it.
  3. Write the set for the section type:
    • Hero: headline + subhead + primary CTA (+ optional risk-reducer microcopy).
    • Features: benefit-led blocks (benefit → how → proof), not feature lists.
    • CTA band: a verb-first button label + one friction-reducing line.
  4. Apply the rules: one primary CTA, benefit before feature, concrete over vague, no jargon, headline readable in ~3 seconds, match search/ad intent.
  5. Offer 2–3 headline variants at different angles (outcome / objection / curiosity) so the user can A/B later.
  6. Pass to design-cro to pressure-test the result, or hand into a build brief (blast-prompt Blueprint section).

Outputs

  • Section-ready copy (headline, subhead, body, CTA, microcopy)
  • 2–3 headline variants tagged by angle
  • Notes on any claim that needs proof/substantiation before publishing

Dependencies

  • None required (pure method).

Notes

Related skills: design-cro (pressure-tests the copy), blast-prompt (carries the copy into a build brief), design-system-gen (tone) — composed, not hard-depended (one-directional graph; keeps the copywriting↔design-cro edge out of Dependencies).

Read the full file on GitHub · 67 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 67 lines · 89 tokens per session scan A 823a705d4d90

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository ZachArticulateV/designer-pro-and-seo (8 stars, last pushed 2mo ago), licensed MIT. It adds 89 tokens to every session and 669 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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