content-strategy

A planning guide for content marketing, the practice of creating useful material to attract, build trust with, and retain customers. It is designed for people running a one-person business.

In plain words
What is it for?
Use it to research an audience’s content needs, choose content topics and formats, plan publishing schedules, select channels, and organise content production.
Why use it?
It replaces random posting with a repeatable plan tied to a specific business goal. It helps decide what to publish, where to publish it, and how to measure the result.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/zai-org/synapse/content-strategy
Any agent
npx skills add zai-org/Synapse --skill content-strategy
Clone the repo
git clone --depth 1 https://github.com/zai-org/Synapse

Made for: Claude Code, Codex.

Per session 108 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,171 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00108 $0.02171
Opus 5 $0.00054 $0.01086
Sonnet 5 $0.00022 $0.00434
Haiku 4.5 $0.00011 $0.00217

Measured 3d ago against content hash e0245e28b060, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

content-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

.setup/skills/clawhub/skills/content-strategy/SKILL.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Strategy

Overview

Content marketing is how solopreneurs build authority, attract customers, and grow without paid ads. But random content doesn't work — you need a strategy. This playbook builds a repeatable system for creating content that actually drives business results, not just likes.


Step 1: Define Your Content Goals

Content without a goal is just noise. Before you create anything, answer: what is this content supposed to DO?

Common solopreneur content goals:

  • Generate awareness (new people discover you exist)
  • Build trust (people see you as credible and knowledgeable)
  • Drive leads (people give you their email or book a call)
  • Enable sales (content answers objections and shortens sales cycles)
  • Retain customers (existing customers stay engaged and see ongoing value)

Rule: Pick ONE primary goal per piece of content. You can have secondary benefits, but clarity on the main goal determines format, channel, and CTA.

Example: A tutorial blog post might have the primary goal of "generate awareness" (via SEO) and a secondary goal of "drive leads" (with an email signup CTA at the end).


Step 2: Research Your Audience's Content Needs

Great content solves a specific problem for a specific person. Bad content talks about what YOU want to talk about.

Research workflow (spend 2-3 hours on this before creating anything):

  1. Mine customer conversations. Go through support tickets, sales calls, discovery calls. What questions do prospects and customers ask repeatedly? Those are your content topics.

  2. Check competitor content. What are the top 3-5 players in your space publishing? Look for gaps — topics they're NOT covering or covering poorly.

  3. Keyword research (if doing SEO). Use free tools (Google autocomplete, AnswerThePublic, or "People Also Ask" in Google results) to see what people are actually searching for related to your niche.

  4. Community mining. Go to Reddit, Slack communities, Facebook groups, or forums in your space. What questions get asked over and over? Those are high-value topics.

Read the full file on GitHub · 182 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 182 lines · 108 tokens per session scan A e0245e28b060

Subscribe to this mod's changes

content-strategy is a skill published in the GitHub repository zai-org/Synapse (438 stars, last pushed 1mo ago), licensed Apache-2.0. It adds 108 tokens to every session and 2,171 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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