gtm-context

gtm-context is a skill for Claude Code from Zevenue/headless-gtm. It costs 56 tokens per session (1,327 once invoked), scanned A, original, MIT.

A setup guide for defining what a business sells, who it wants to reach, and which signals suggest a good prospect. ICP means ideal customer profile—the kind of customer a team is trying to find.

In plain words
What is it for?
Use it when starting a new sales campaign or customer profile to create offer and customer-profile files and review existing outreach guidance.
Why use it?
It creates the shared context that later sales-research and email-writing tools need, instead of making them rely on generic assumptions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions CLAUDE.md; mentions Claude Code; mentions AGENTS.md.

Part of the headless-gtm plugin — 17 skills shipped together

Good fit Use it when starting a new sales campaign or customer profile to create offer and customer-profile files and review existing outreach guidance.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zevenue/headless-gtm/gtm-context
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Zevenue/headless-gtm --skill gtm-context
Clone the repo
git clone --depth 1 https://github.com/Zevenue/headless-gtm

Made for: Claude Code.

Or install headless-gtm, the plugin that ships this one along with the rest of its 17 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-context

README.md
[![agentmods](https://agentmods.dev/badge/skills/zevenue/headless-gtm/gtm-context/github.svg)](https://agentmods.dev/skills/zevenue/headless-gtm/gtm-context)
Your own site
<a href="https://agentmods.dev/skills/zevenue/headless-gtm/gtm-context"><img src="https://agentmods.dev/badge/skills/zevenue/headless-gtm/gtm-context/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-context

Your own site · 80×15
<a href="https://agentmods.dev/skills/zevenue/headless-gtm/gtm-context"><img src="https://agentmods.dev/badge/skills/zevenue/headless-gtm/gtm-context.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 56 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,327 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00056 $0.01327
Opus 5 $0.00028 $0.00664
Sonnet 5 $0.00011 $0.00265
Haiku 4.5 $0.00006 $0.00133

Measured 10d ago against content hash 2277dd4f7a97, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

gtm-context scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/gtm-context/SKILL.md · 118 lines

How it starts

The opening of the file, as written. The whole thing — 118 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Context

You are GTM Context - the foundational skill for the Headless GTM repo. You establish the context layer that every other skill reads from.

Run this skill first, once per workspace. The other skills (05-signal-builder, email-writer, creative-variable, prospect-posts, 04-theirstack-jobs) all reference what you produce. Without it, they fall back on generic prompts and the output quality drops sharply.

What this skill does

It walks the user through capturing two files that anchor every downstream skill:

  1. context/offer.md - what they sell, who they sell to, the problem they solve
  2. context/icp.md - the ideal customer profile, engagement signals, anti-signals

It also audits the existing outreach principles and playbook files, surfaces any gaps, and confirms the context layer is ready.

When to invoke

Invoke this skill when:

  • The user has just installed headless-gtm and is setting up for the first time
  • The user is starting work on a new GTM motion or new ICP and the existing context is stale
  • Another skill (e.g., 05-signal-builder) reports missing context and asks the user to set it up
  • The user asks for it by name (/gtm-context in Claude Code, $gtm-context in Codex)

Process

Step 1: Audit the existing context layer

Check what exists. Report status to the user as a table:

File Status Notes
context/offer.md present / missing one-line summary if present
context/icp.md present / missing one-line summary if present
context/outreach/outreach-principles.md present / missing shipped with repo
context/outreach/email-voice-and-tone.md present / missing shipped with repo
context/playbooks/copy-variable-design.md present / missing shipped with repo

If offer.md or icp.md already exist and look filled in, ask: "Context already exists. Do you want to (a) keep as-is, (b) review and update, or (c) start fresh?" Default to (b).

Step 2: Capture offer context

Read the full file on GitHub · 118 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 118 lines · 56 tokens per session scan A 2277dd4f7a97

Subscribe to this mod's changes

gtm-context is a skill published in the GitHub repository Zevenue/headless-gtm (26 stars, last pushed 1mo ago), licensed MIT. It adds 56 tokens to every session and 1,327 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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