run-first-campaign

run-first-campaign is a skill for Claude Code from Zevenue/headless-gtm. It costs 210 tokens per session (1,470 once invoked), scanned A, original, MIT.

A supervised workflow for taking a business with no contact list, customer database, or outbound history to a proposed cold-email campaign plan.

In plain words
What is it for?
Use it to define the target buyers, choose a public source for contacts, create a three-email sequence, and produce an owner-readable campaign sheet plus a HubSpot-shaped CSV. It does not send email.
Why use it?
It organizes the research and drafting work, while requiring the owner to approve the business context and final campaign before use.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the headless-gtm plugin — 17 skills shipped together

Good fit Use it to define the target buyers, choose a public source for contacts, create a three-email sequence, and produce an owner-readable campaign sheet plus a HubSpot-shaped CSV. It does not send email.

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Install with agentmods
npx agentmods add skills/zevenue/headless-gtm/run-first-campaign
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Zevenue/headless-gtm --skill run-first-campaign
Clone the repo
git clone --depth 1 https://github.com/Zevenue/headless-gtm

Made for: Claude Code.

Or install headless-gtm, the plugin that ships this one along with the rest of its 17 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for run-first-campaign

README.md
[![agentmods](https://agentmods.dev/badge/skills/zevenue/headless-gtm/run-first-campaign/github.svg)](https://agentmods.dev/skills/zevenue/headless-gtm/run-first-campaign)
Your own site
<a href="https://agentmods.dev/skills/zevenue/headless-gtm/run-first-campaign"><img src="https://agentmods.dev/badge/skills/zevenue/headless-gtm/run-first-campaign/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for run-first-campaign

Your own site · 80×15
<a href="https://agentmods.dev/skills/zevenue/headless-gtm/run-first-campaign"><img src="https://agentmods.dev/badge/skills/zevenue/headless-gtm/run-first-campaign.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 210 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,470 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00210 $0.01470
Opus 5 $0.00105 $0.00735
Sonnet 5 $0.00042 $0.00294
Haiku 4.5 $0.00021 $0.00147

Measured 12d ago against content hash d31745a7894c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

run-first-campaign scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/run-first-campaign/SKILL.md · 124 lines

How it starts

The opening of the file, as written. The whole thing — 124 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Run your first campaign

The cold-start workflow: an owner or founder with no list, no CRM, and no campaign history, taken from "here's my business" to an approved campaign sheet. It chains existing skills in a fixed order with an explicit owner approval between steps. Nothing in this repo sends email - the end state is a drafted 3-email sequence plus a campaign sheet (owner-readable Markdown and a HubSpot-import-shaped CSV) the owner approves on screen.

Chain mechanics follow the router's conventions: each component skill runs by its own SKILL.md, writes into ./runs/ under its own step-prefixed run-id, and hands records.jsonl to the next step by explicit path.

Step 1 - Business context

Check for context/offer.md and context/icp.md. If both exist, summarize them in two sentences and confirm they still describe the business. If either is missing, offer two paths: the closest vertical preset from reference/presets/ (fastest - adopt the archetype, then adjust it together) or the full gtm-context interview. Write the result to context/. Wait for the owner to confirm the context before anything else runs.

Step 2 - Source of record

Where these buyers are already listed depends on the ICP. Read the confirmed context and propose the matching source, by name:

  • Local, licensed, or physical-presence businesses (contractors, clinics, dealerships, brokerages, restaurants) live in a public directory - a licensing registry, a professional college, a trade-association "find a member" directory, a marketplace, with 02-apify-maps-discover as the fallback when no structured source exists. These extract via 03 (below).
  • Firmographic B2B (software, agencies, funded or hiring companies) has no directory to scrape - the buyer is defined by what the company is. Pull the list instead: 01-prospeo-discover for an ICP-filtered pull, 01-prospeo-lookalike when the owner can name a few good-fit companies, or 04-theirstack-jobs when a hiring signal defines the buyer.

Read the full file on GitHub · 124 lines

Files

What ships with it

7 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 124 lines · 210 tokens per session scan A d31745a7894c

Subscribe to this mod's changes

run-first-campaign is a skill published in the GitHub repository Zevenue/headless-gtm (28 stars, last pushed 1mo ago), licensed MIT. It adds 210 tokens to every session and 1,470 once invoked, about $0.0011 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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