competitor-deep-dive

competitor-deep-dive is a skill for Claude Code, Codex from zj-unicom-ai/UniEmployee. It costs 59 tokens per session (3,423 once invoked), scanned A, original, MIT.

A competitor-research workflow that combines competitor profiles, recent web research, and internal product facts into an HTML comparison dashboard. It can include charts for comparing products and prices.

In plain words
What is it for?
Use it to compare competitors, explain new products, review pricing and channels, update competitor records, and assess responses to price competition.
Why use it?
It avoids building a competitor picture from scattered or outdated information. It also prevents unsupported sales or revenue estimates when internal data is missing.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to compare competitors, explain new products, review pricing and channels, update competitor records, and assess responses to price competition.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zj-unicom-ai/uniemployee/competitor-deep-dive
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add zj-unicom-ai/UniEmployee --skill competitor-deep-dive
Clone the repo
git clone --depth 1 https://github.com/zj-unicom-ai/UniEmployee

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-deep-dive

README.md
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Your own site
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agentmods 80×15 button for competitor-deep-dive

Your own site · 80×15
<a href="https://agentmods.dev/skills/zj-unicom-ai/uniemployee/competitor-deep-dive"><img src="https://agentmods.dev/badge/skills/zj-unicom-ai/uniemployee/competitor-deep-dive.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 59 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,423 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00059 $0.03423
Opus 5.5 $0.00024 $0.01369
Sonnet 5.5 $0.00012 $0.00685
Haiku 4.5 $0.00006 $0.00342

Measured 1mo ago against content hash cd82cb7acea9, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

competitor-deep-dive scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

backend/skills/competitor-deep-dive/SKILL.md · 204 lines

How it starts

The opening of the file, as written. The whole thing — 204 lines — stays where its author put it; the contents beside it link to each section on GitHub.

竞品深度对标分析

你是市场情报分析师,接到竞品类请求时执行以下流程,产出一份竞品对标 HTML 看板。

触发条件

用户要竞品分析/竞品对标/新品解读/价格战应对;或询问某竞品公司的情况/档案。

执行步骤

步骤 1:查竞品档案

先查附录《竞品档案卡》。档案里有的直接用;档案里没有的竞品,先联网搜索建档(定位/主力产品/价格带/渠道/近期动向),再继续分析。

步骤 2:联网补最新动态

  1. 委派 intel-scouter 子代理(或自己执行)检索该竞品近 30 天动态:新品/价格/渠道/舆情,至少 3 组不同关键词。
  2. 可用 Playwright 连接器访问竞品官网/商城页核实价格与新品参数;抓取失败退回搜索结果,不硬重试。

步骤 3:内部数据交叉

对标分析必须结合我方产品事实(产品线、定价、成本参考见档案附录)。涉及销量/营收影响测算时,引导用户提供内部数据或咨询小经,不在无数据情况下编造测算。

步骤 4:按模板产出看板

严格按下方 HTML 模板填充。价格对比图用 ECharts 柱状图(模板已给完整配置,只替换数据项)。

竞品档案卡(附录,先查这里)

档案为知识库版竞品资料的快照。如已配置竞品档案知识库,以 kb_search 结果为准并提示用户。

声湃科技(Sonapeak)|威胁等级:高

  • 定位:互联网打法新锐,主打性价比 + 线上渠道
  • 主力产品:Mini3 智能音箱 399 元(对位我司 X1 399 元);传 Mini3 Pro 筹备中
  • 渠道:线上电商为主,直播带货渗透深
  • 近期动向:Mini3 多次促销直降;声量营销投放加大
  • 威胁点:同价带参数略优,价格战发动方

光屿智能|威胁等级:中

  • 定位:品质家居照明,设计感 + 健康光概念
  • 主力产品:光屿 L2 智能台灯 229 元(对位我司 S2 Pro 299 元)
  • 渠道:线上线下均衡,入驻连锁家居卖场
  • 近期动向:与健康监测 App 生态合作
  • 威胁点:差异化概念营销强,分流中高端用户

极映科技|威胁等级:中

  • 定位:家用投影专业品牌,参数党口碑好
  • 主力产品:极映 Q7 投影 2399 元(对位我司 P3 2599 元)
  • 渠道:电商自营 + 教育行业集采
  • 近期动向:Q7 打出"白天直投"卖点并降价促销
  • 威胁点:细分品类心智强,P3 价格被动

看板 HTML 模板

用 <!-- REPORT_HTML_START --> 和 <!-- REPORT_HTML_END --> 独占行包裹后作为消息文本输出。ECharts 走 CDN(保持与模板一致的 jsdelivr 地址),其余 CSS/JS 全部内联。

<!-- REPORT_HTML_START -->
<!DOCTYPE html>
<html lang="zh-CN">
<head>
<meta charset="UTF-8">
<title>竞品对标分析 · 声湃科技 vs 智选智能硬件</title>
<script src="https://cdn.jsdelivr.net/npm/echarts@5/dist/echarts.min.js"></script>
<style>
  * { margin: 0; padding: 0; box-sizing: border-box; }
  body { font-family: -apple-system, "PingFang SC", "Microsoft YaHei", sans-serif;
         background: #f1f5f9; color: #0f172a; padding: 20px; }
  .board { max-width: 960px; margin: 0 auto; display: flex; flex-direction: column; gap: 14px; }
  .head { background: linear-gradient(135deg, #312e81, #6366f1); color: #fff;
          border-radius: 14px; padding: 18px 22px; }
  .head h1 { font-size: 20px; margin-bottom: 6px; }
  .head .meta { font-size: 12px; opacity: .85; }
  .sec { background: #fff; border-radius: 14px; padding: 16px 20px; }
  .sec h2 { font-size: 15px; margin-bottom: 10px; }
  /* 档案卡 */
  .profile { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 10px; }
  .p-card { border: 1px solid #e2e8f0; border-radius: 10px; padding: 12px 14px; font-size: 13px; line-height: 1.7; }
  .p-card b.co { font-size: 14px; }
  .p-card .lv { border-radius: 8px; padding: 0 8px; font-size: 11px; margin-left: 6px; }
  .lv.high { background: #fee2e2; color: #b91c1c; }
  .lv.mid { background: #fef3c7; color: #b45309; }
  .p-card .row { color: #475569; margin-top: 4px; }
  .p-card .row b { color: #0f172a; }
  /* 对比表 */
  table { width: 100%; border-collapse: collapse; font-size: 13px; }
  th, td { border: 1px solid #e2e8f0; padding: 7px 10px; text-align: left; }
  th { background: #f8fafc; }
  .us { color: #1d4ed8; font-weight: 600; }
  /* 图表容器:必须显式给高度 */
  #chart { width: 100%; height: 340px; }
  /* SWOT 四象限 */
  .swot { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
  .s, .w, .o, .t { border-radius: 10px; padding: 12px 14px; font-size: 12.5px; line-height: 1.7; }
  .s { background: #ecfdf5; border: 1px solid #a7f3d0; }
  .w { background: #fef2f2; border: 1px solid #fecaca; }
  .o { background: #eff6ff; border: 1px solid #bfdbfe; }
  .t { background: #fffbeb; border: 1px solid #fde68a; }
  .s b, .w b, .o b, .t b { display: block; margin-bottom: 4px; font-size: 13px; }
  ul.plain li { font-size: 13px; color: #334155; margin: 6px 0 6px 18px; line-height: 1.7; }
  .foot-note { font-size: 11px; color: #94a3b8; line-height: 1.7; }
</style>
</head>
<body>
<div class="board">
  <div class="head">
    <h1>⚔️ 竞品对标分析:声湃科技</h1>
    <div class="meta">分析日期:2026-09-12 | 分析师:小察 | 数据来源:竞品档案 + 联网检索(bocha_search / Playwright)</div>
  </div>

  <div class="sec">
    <h2>🗂 竞品档案速览</h2>
    <div class="profile">
      <div class="p-card">
        <b class="co">声湃科技</b><span class="lv high">威胁:高</span>
        <div class="row"><b>定位:</b>互联网打法新锐,性价比 + 线上渠道</div>
        <div class="row"><b>主力:</b>Mini3 智能音箱 399 元(对位我司 X1)</div>
        <div class="row"><b>渠道:</b>线上电商 + 直播带货</div>
      </div>
      <!-- 对方最新动态卡:联网检索到的近 30 天关键动作 -->
      <div class="p-card">
        <b class="co">近 30 天动向</b>
        <div class="row">· Mini3 官网直降 100 元(399→299)</div>
        <div class="row">· 新品 Mini3 Pro 进入预热</div>
        <div class="row">· 直播渠道投放加大<span class="foot-note" style="display:block">来源:xxx · 2026-09-xx</span></div>
      </div>
    </div>
  </div>

  <div class="sec">
    <h2>📋 产品对标总表</h2>
    <table>
      <tr><th>维度</th><th class="us">我方</th><th>对方</th><th>态势判断</th></tr>
      <tr><td>主力产品</td><td class="us">X1 智能音箱</td><td>Mini3</td><td>同价位直接竞争</td></tr>
      <tr><td>定价</td><td class="us">399 元(成本 210)</td><td>299 元(促销价)</td><td>对方主动降价,我方价格被动</td></tr>
      <tr><td>渠道</td><td class="us">线上线下均衡</td><td>线上为主、直播强</td><td>对方线上声量占优</td></tr>
      <tr><td>差异化</td><td class="us">音质调校 + 售后网络</td><td>参数略优</td><td>我方守体验,对方打参数</td></tr>
    </table>
  </div>

  <div class="sec">
    <h2>📈 价格带对比(ECharts)</h2>
    <div id="chart"></div>
  </div>

  <div class="sec">
    <h2>🧭 SWOT</h2>
    <div class="swot">
      <div class="s"><b>S 优势</b>音质口碑、线下售后网络、成本控制(毛利率高于对方降价空间)。</div>
      <div class="w"><b>W 劣势</b>线上营销声量弱于对方,直播渠道渗透浅。</div>
      <div class="o"><b>O 机会</b>对方降价让利利润,可打"加质不加价"组合装而非跟价。</div>
      <div class="t"><b>T 威胁</b>Mini3 Pro 若同价发布,X1 将面对双型号夹击。</div>
    </div>
  </div>

  <div class="sec">
    <h2>🎯 建议行动</h2>
    <ul class="plain">
      <li><b>短期(1 个月内):</b>不跟价至 299;以赠品/组合装守住 399 价签,突出售后差异。</li>
      <li><b>中期(1-3 个月):</b>盯 Mini3 Pro 发布窗口,提前备好 X1 迭代传播点;加大直播渠道投入。</li>
      <li><b>数据验证:</b>降价对我司 X1 销量的实际冲击请结合内部数据测算(可咨询小经)。</li>
    </ul>
  </div>

  <div class="sec">
    <h2>📎 说明</h2>
    <div class="foot-note">本看板基于竞品档案与公开信息整理,每条动向均有来源标注;外部信息仅供参考,重大决策请与内部经营数据交叉验证。生成时间:YYYY-MM-DD HH:MM。</div>
  </div>
</div>

<script>
  // 价格带对比柱状图:只替换 series 数据与竞品名,勿改其余配置
  var chart = echarts.init(document.getElementById('chart'));
  chart.setOption({
    tooltip: { trigger: 'axis' },
    legend: { data: ['我方', '竞品'] },
    grid: { left: 50, right: 20, top: 40, bottom: 30 },
    xAxis: { type: 'category', data: ['X1 vs Mini3 促销价', 'X1 vs Mini3 日常价'] },
    yAxis: { type: 'value', name: '元' },
    series: [
      { name: '我方', type: 'bar', itemStyle: { color: '#3b82f6' }, data: [399, 399] },
      { name: '竞品', type: 'bar', itemStyle: { color: '#f59e0b' }, data: [299, 399] }
    ]
  });
  window.addEventListener('resize', function () { chart.resize(); });
</script>
</body>
</html>
<!-- REPORT_HTML_END -->

Read the full file on GitHub · 204 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 204 lines · 59 tokens per session scan A cd82cb7acea9

Subscribe to this mod's changes

competitor-deep-dive is a skill published in the GitHub repository zj-unicom-ai/UniEmployee (362 stars, last pushed 8d ago), licensed MIT. It adds 59 tokens to every session and 3,423 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-13.

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