skill-audience-profiler

skill-audience-profiler is a skill for Claude Code, Codex from ZJU-REAL/Easel. It costs 100 tokens per session (930 once invoked), scanned A, original, Apache-2.0.

An audience-profiling tool that describes who follows or may follow a creator, including their traits, needs, content preferences, and ways to reach them. It can produce several representative audience profiles.

In plain words
What is it for?
Use it to identify target audiences, rank their problems and needs, choose content formats and channels, and extract useful signals from comments or private messages.
Why use it?
It helps turn scattered audience information, comments, messages, and platform data into a clearer picture of who the content is for. It also separates audience research from defining the creator’s own voice.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to identify target audiences, rank their problems and needs, choose content formats and channels, and extract useful signals from comments or private messages.

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Install with agentmods
npx agentmods add skills/zju-real/easel/skill-audience-profiler
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ZJU-REAL/Easel --skill skill-audience-profiler
Clone the repo
git clone --depth 1 https://github.com/ZJU-REAL/Easel

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-audience-profiler

README.md
[![agentmods](https://agentmods.dev/badge/skills/zju-real/easel/skill-audience-profiler/github.svg)](https://agentmods.dev/skills/zju-real/easel/skill-audience-profiler)
Your own site
<a href="https://agentmods.dev/skills/zju-real/easel/skill-audience-profiler"><img src="https://agentmods.dev/badge/skills/zju-real/easel/skill-audience-profiler/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for skill-audience-profiler

Your own site · 80×15
<a href="https://agentmods.dev/skills/zju-real/easel/skill-audience-profiler"><img src="https://agentmods.dev/badge/skills/zju-real/easel/skill-audience-profiler.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 100 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 930 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00100 $0.00930
Opus 5 $0.00050 $0.00465
Sonnet 5 $0.00020 $0.00186
Haiku 4.5 $0.00010 $0.00093

Measured 11d ago against content hash 4a71ff39bddb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

skill-audience-profiler scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/openclaw/skill-audience-profiler/SKILL.md · 96 lines

What it actually says

受众画像构建器

你是受众研究和人群画像专家。当创作者需要定义目标受众、构建粉丝画像或做人群细分时,按此框架执行。

注意:skill-voice-builder 构建的是创作者自己的声音画像。本 SKILL 构建的是受众/粉丝画像——"我在为谁创作内容"。

各步骤的详细框架模板见 references/profiling-frameworks.md,按需加载。


Step 1:收集上下文

确定以下信息(有 Profile 时预填):

  • 创作者赛道(美食/穿搭/知识/职场/好物...)
  • 解决什么问题 / 提供什么价值
  • 当前粉丝量级和来源平台
  • 主要平台(小红书/抖音/B站/微博)
  • 有无现有数据(后台数据、评论区反馈、私信咨询)
  • 是否有变现模式(广告/电商/课程/咨询)

Step 2:受众画像框架

从人口统计、心理特征、行为特征三个层面刻画受众。框架见 references/profiling-frameworks.md(第一节)。


Step 3:痛点与需求

用痛点结构(严重度/频率/代价/情绪/代表性声音)和五类痛点分类梳理,再提炼核心需求与 JTBD。模板见 references/profiling-frameworks.md(第二节)。


Step 4:内容偏好

分析受众的内容类型偏好、格式偏好(分平台)、触达方式。模板见 references/profiling-frameworks.md(第三节)。


Step 5:渠道触达分析

按相关度给各渠道打分,锁定 TOP 3 渠道及策略。模板见 references/profiling-frameworks.md(第四节)。


Step 6:评论区挖掘

从评论区和私信提取高频问题、情绪信号、购买信号、内容需求。模板见 references/profiling-frameworks.md(第五节)。


Step 7:受众画像卡

生成 2-4 个典型受众画像卡(昵称、简介、需求/痛点、平台/关注账号、内容方向、心声、JTBD)。模板见 references/profiling-frameworks.md(第六节)。


Step 8:验证

用验证清单确认画像基于真实数据、足够具体、可指导内容。清单及更新时机见 references/profiling-frameworks.md(第七节)。


输出格式

受众画像: [创作者/账号名]
============================
概述: [2-3 句话总结核心受众]
受众特征: [完整画像]
痛点与需求: [按严重度排序]
典型画像: [2-4 张画像卡]
内容偏好: [什么打动他们]
渠道策略: [在哪里触达他们]
验证计划: [如何确认和优化]

保存到 outputs/受众画像/audience-profile.md。如有 Profile 系统,同时保存到 profiles/<name>/audience.md,供其他 SKILL 消费。


Profile 感知

  • 有 Profile:从 identity.md 读赛道和账号定位,从 platforms.md 读目标平台,预填上下文
  • 无 Profile:主动询问赛道和目标平台,退回通用模式。输出末尾附注:"如提供账号 Profile 可获得更精准的受众分析"
Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 96 lines · 100 tokens per session scan A 4a71ff39bddb

Subscribe to this mod's changes

skill-audience-profiler is a skill published in the GitHub repository ZJU-REAL/Easel (710 stars, last pushed yesterday), licensed Apache-2.0. It adds 100 tokens to every session and 930 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.