skill-positioning-analysis

skill-positioning-analysis is a skill for Claude Code, Codex from ZJU-REAL/Easel. It costs 118 tokens per session (1,127 once invoked), scanned A, original, Apache-2.0.

A strategic analysis workflow for finding a distinctive position for an account or brand. It compares the creator with competitors, looks for underserved audiences or situations, and turns the findings into a clear positioning statement.

In plain words
What is it for?
It helps map a market, compare competitors, identify differentiation in audience, use case, value, format, or persona, and apply the position to content and visuals.
Why use it?
It helps when many accounts in the same field look alike and the creator is unsure how to stand out. It also distinguishes a real opportunity from a gap that exists simply because nobody wants it.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps map a market, compare competitors, identify differentiation in audience, use case, value, format, or persona, and apply the position to content and visuals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zju-real/easel/skill-positioning-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ZJU-REAL/Easel --skill skill-positioning-analysis
Clone the repo
git clone --depth 1 https://github.com/ZJU-REAL/Easel

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-positioning-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/zju-real/easel/skill-positioning-analysis/github.svg)](https://agentmods.dev/skills/zju-real/easel/skill-positioning-analysis)
Your own site
<a href="https://agentmods.dev/skills/zju-real/easel/skill-positioning-analysis"><img src="https://agentmods.dev/badge/skills/zju-real/easel/skill-positioning-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for skill-positioning-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/zju-real/easel/skill-positioning-analysis"><img src="https://agentmods.dev/badge/skills/zju-real/easel/skill-positioning-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 118 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,127 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00118 $0.01127
Opus 5 $0.00059 $0.00563
Sonnet 5 $0.00024 $0.00225
Haiku 4.5 $0.00012 $0.00113

Measured 8d ago against content hash 5514307c88bb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

skill-positioning-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/openclaw/skill-positioning-analysis/SKILL.md · 61 lines

What it actually says

差异化定位分析(positioning-analysis)

找到"我和别人不一样、且用户需要"的位置。领域方法在 references/positioning-frameworks.md, 本文件只讲流程。定义方法与模型,不套具体案例。

竞品拆解见 skill-competitor-analysis(数据/爆款);人设声音见 skill-voice-builder; 本 SKILL 专做差异化定位的分析与凝练(competitor-analysis 偏数据,本 SKILL 偏战略定位)。

输入

字段 必填 说明
自己账号 赛道、内容、受众、优势(有 Profile 直接读)
竞品/对标 推荐 3-5 个对标账号及其特点(没有则据赛道常识推演,并说明是推演)
目标 可选 想主打的方向(涨粉/带货/专业影响力等)

执行步骤

  1. 赛道扫描:明确所在细分赛道、主流玩家的共性打法(读 references/positioning-frameworks.md 「一、赛道扫描」),找出这个赛道"大家都在做什么"。
  2. 竞品定位坐标:按「二、定位坐标法」选两个关键维度(如 专业↔娱乐 / 高端↔平价 / 硬核↔日常) 画二维坐标,把竞品摆上去,看聚集区与空白区。
  3. 识别空白机会:按「三、蓝海机会识别」找 需求存在但供给不足 的位置(人群空白/场景空白/ 价值空白/形式空白),排除伪空白(没人做是因为没需求)。
  4. 多维差异化:按「四、差异化五维」逐维找差异点——人群细分 / 使用场景 / 核心价值 / 内容形式 / 人设风格,选 1-2 个最可持续、最难被模仿的作为主差异点。
  5. 凝练一句话定位:按「五、一句话定位公式」输出 为[人群]在[场景]提供[独特价值]的[品类/角色], 要求具体、可记、可验证。
  6. 落地建议:定位如何体现在 选题/风格/视觉/人设 上(差异点要在内容里持续可感知), 并给"如何验证定位是否成立"的信号。
  7. 输出:赛道共性 → 定位坐标(竞品分布+空白)→ 差异化主张(多维)→ 一句话定位 → 落地建议 → 风险。

Profile 感知

  • 有 Profile:自己账号信息直接读 identity.md/audience.md/style.md;定位建议与既有优势/受众一致, 不给"推倒重来"式脱离现状的定位;差异点落到 style.md 可执行。
  • 无 Profile:先让用户给赛道+对标+优势,或据赛道常识推演并明确标注为推演,末尾提示补 Profile 精化。

规则

  1. 差异化 = 不同 且 有需求 且 你能持续做到,三者缺一不可(只不同不叫定位,叫小众自嗨)。
  2. 定位坐标至少用两个能区分竞品的维度,避免选无区分度的维度。
  3. 一句话定位必须具体可验证,拒绝"更好/更专业/更用心"这类无差异空话。
  4. 差异点要能在内容中被用户持续感知,否则是纸面定位。
  5. 尊重账号现状与优势,给"从现有基础差异化"的路径,不空谈理想定位。

参考来源

沉淀自定位理论(差异化、心智占位)、蓝海战略(价值曲线/空白机会)、用户细分(人群-场景-价值) 等通用方法,落地到内容账号定位。框架化为可复用模型,不绑定具体品牌案例。

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 61 lines · 118 tokens per session scan A 5514307c88bb

Subscribe to this mod's changes

skill-positioning-analysis is a skill published in the GitHub repository ZJU-REAL/Easel (794 stars, last pushed yesterday), licensed Apache-2.0. It adds 118 tokens to every session and 1,127 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.