social-content

social-content is a skill for Claude Code, Codex from ZJU-REAL/Easel. It costs 172 tokens per session (1,772 once invoked), scanned A, original, Apache-2.0.

A tool for drafting social media content for platforms such as Xiaohongshu, Douyin, Bilibili, Weibo, Zhihu, and X. It produces post text, hooks, calls to action, hashtags, interaction ideas, and visual directions.

In plain words
What is it for?
Create posts, short-video scripts, threads, carousels, or platform-specific versions of one topic.
Why use it?
It gives a starting point when the platform, format, or content angle is not yet fully defined.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Create posts, short-video scripts, threads, carousels, or platform-specific versions of one topic.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zju-real/easel/social-content
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ZJU-REAL/Easel --skill social-content
Clone the repo
git clone --depth 1 https://github.com/ZJU-REAL/Easel

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for social-content

README.md
[![agentmods](https://agentmods.dev/badge/skills/zju-real/easel/social-content/github.svg)](https://agentmods.dev/skills/zju-real/easel/social-content)
Your own site
<a href="https://agentmods.dev/skills/zju-real/easel/social-content"><img src="https://agentmods.dev/badge/skills/zju-real/easel/social-content/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for social-content

Your own site · 80×15
<a href="https://agentmods.dev/skills/zju-real/easel/social-content"><img src="https://agentmods.dev/badge/skills/zju-real/easel/social-content.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 172 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,772 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00172 $0.01772
Opus 5 $0.00086 $0.00886
Sonnet 5 $0.00034 $0.00354
Haiku 4.5 $0.00017 $0.00177

Measured 8d ago against content hash 6daf1c20b2c6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

social-content scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/openclaw/social-content/SKILL.md · 126 lines

How it starts

The opening of the file, as written. The whole thing — 126 lines — stays where its author put it; the contents beside it link to each section on GitHub.

社媒内容创作

跨平台通用/兜底的社媒内容生成器。为国内平台(小红书 / 抖音 / B站 / 微博 / 公众号 / 知乎)为主、出海平台(X、LinkedIn)为辅,生成原生格式的钩子文案、正文、标签策略和互动引导。

职责边界

本 SKILL 定位是跨平台通用/兜底:多平台一次成稿、快速起草、平台不确定时的默认选择。遇到下列专精场景,交给下游 SKILL 出精品:

场景 交给
小红书整套笔记(多卡片 + 去 AI 化 + caption + hashtags 全流程) xhs-note-creator
具体某条视频的分镜/口播脚本(Hook 评分、分秒计时、留存优化) video-script
落地页 / 产品页 / 详情页 / 信息流等带货转化文案(种草卖点、标题/正文/CTA + 备选) copywriting
严格套 PAS/AIDA/BAB 等框架的结构化帖子 post-formatter

本 SKILL 保留完整通用能力:用户直接调它做任意平台内容都成立,不强制转下游。

输入

用户 prompt 中提供以下信息(部分可省略,SKILL 自动补全默认值):

字段 说明 示例
平台 目标平台,可多选 小红书、抖音、B站、微博、公众号、知乎(出海兜底:X、LinkedIn)
内容类型 图文笔记、短视频脚本、长文、微博短博、thread、carousel 图文笔记
主题 帖子主题或素材 一段文本或一篇文章的 URL
目标 互动、引流、品牌、获客、种草、社区 互动
受众 关注者画像 一二线城市职场女性
调性 专业、轻松、犀利、种草、教育、励志 种草
素材 可用的图片、视频、数据

输出

为每个目标平台输出以下结构:

1. 平台帖子正文

[钩子首行]

[正文内容]

[CTA 行动引导]

[标签]

字符数:N / 平台上限

2. 互动策略

  • 最佳发布时间
  • 发布后跟进动作(回复评论、转发等)
  • 跨平台联动计划

3. 视觉方向

  • 配图/封面/配视频描述
  • 小红书图文卡片组大纲(如适用)
  • 短视频脚本钩子(如适用)

4. 变体

  • 每个平台 2-3 个帖子变体,用于 A/B 测试或分日发布。

执行步骤

  1. 收集需求 — 从用户 prompt 提取上述输入字段。缺失字段时:有 Profile 则从中补全,无 Profile 则用通用默认值。

  2. 加载平台规范 — 根据目标平台,参照 platform-specs.md 获取字符限制、图片尺寸、发布时间、平台规则。

  3. 撰写钩子 — 参照公共源 skills/shared/references/hook-title-formulas.md,为每个平台选合适的钩子公式,写出首行。钩子决定 90% 的表现。

  4. 编排内容格式 — 参照 content-formats.md,按内容类型组织正文:

    • 小红书图文笔记 → 封面钩子 + 卡片组大纲 + 正文
    • 短视频脚本(抖音/B站/视频号)→ 钩子 + 正文 + CTA
    • 公众号/知乎长文 → 标题 + 开头 + 分段主体 + 收尾
    • 微博短博 → 140 字精华 + 话题
    • 内容复用 → 从一稿拆解为多平台素材
    • (出海兜底)X thread / LinkedIn carousel
  5. 添加标签 — 参照 hashtag-strategy.md,按平台规则选择话题层级和数量。

  6. 检查合规字数用脚本校验,不靠肉眼数:把每个平台的正文喂给 python3 skills/shared/scripts/wordcount.py count(stdin 传入),读 social_count (社媒计数口径 = 中文字符 + 英文单词 + 数字串 + 标点),与 platform-specs.md 的字符上限比对,超限就据结果压缩后重数(可交给 text-condenser)。再规避违禁/限流词 (小红书/抖音尤其重要),确认话题数量符合平台规范,外链放置符合平台习惯。

Read the full file on GitHub · 126 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 126 lines · 172 tokens per session scan A 6daf1c20b2c6

Subscribe to this mod's changes

social-content is a skill published in the GitHub repository ZJU-REAL/Easel (794 stars, last pushed yesterday), licensed Apache-2.0. It adds 172 tokens to every session and 1,772 once invoked, about $0.0009 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.