Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Zoominfo/zoominfo-mcp-plugin --skill why-nowgit clone --depth 1 https://github.com/Zoominfo/zoominfo-mcp-pluginWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/zoominfo/zoominfo-mcp-plugin/why-now)<a href="https://agentmods.dev/skills/zoominfo/zoominfo-mcp-plugin/why-now"><img src="https://agentmods.dev/badge/skills/zoominfo/zoominfo-mcp-plugin/why-now/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/zoominfo/zoominfo-mcp-plugin/why-now"><img src="https://agentmods.dev/badge/skills/zoominfo/zoominfo-mcp-plugin/why-now.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00129 | $0.00789 |
| Opus 5 | $0.00064 | $0.00394 |
| Sonnet 5 | $0.00026 | $0.00158 |
| Haiku 4.5 | $0.00013 | $0.00079 |
Grade A, and why
why-now scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 44 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Why Now
Answer the question a seller actually has before reaching out: why this account, why now, and what to lead with.
Prerequisites
enrich_company_signals charges data credits — each signal returned counts as a record, but companies already under management (enriched within the last 12 months by your organization) are free. account_research consumes AI credits. get_gtm_context and WebSearch are free. Intent, news, and scoop availability depends on your ZoomInfo package; if a signal type is empty, work with what is available rather than treating it as "nothing happening".
Input
Provided via $ARGUMENTS:
- Company (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via
search_companies. If none is supplied, ask which company. - Your angle (optional) — what you sell into them, or the play you are running. Sharpens the hooks.
Workflow
- Anchor on your side. Call
get_gtm_context(free) for offerings, ICP, competitors, and priorities. The "why now" only matters relative to what you sell. - Resolve the company. Use the ZoomInfo ID directly, or resolve a name/domain via
search_companies. - Pull the signals and context. Run
enrich_company_signalsfor the company withsignalTypes: ["INTENT", "NEWS", "SCOOP"](or omitsignalTypesentirely, which returns all three) andaccount_researchfor deal/relationship and firmographic context, in parallel. - Corroborate and extend with web research. Use
WebSearchfor recent public developments that ZoomInfo may not carry (announcements, initiatives, leadership statements, funding) and to confirm anything time-sensitive. Capture URLs. Cross-check anything that looks stale. - Synthesize the case. Identify the strongest timing reasons — a signal that maps to one of your offerings or to a named risk/initiative. Build the thesis, then derive specific hooks. Ground every hook in a real signal with a date and source. If the signals are thin, say the timing case is weak rather than manufacturing urgency.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 10d ago First seen · 44 lines · 129 tokens per session scan A 64b8b0e51503
why-now is a skill published in the GitHub repository Zoominfo/zoominfo-mcp-plugin (7 stars, last pushed 5d ago), licensed MIT. It adds 129 tokens to every session and 789 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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