Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add zstvns/design-skills --skill brand-strategygit clone --depth 1 https://github.com/zstvns/design-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/zstvns/design-skills/brand-strategy)<a href="https://agentmods.dev/skills/zstvns/design-skills/brand-strategy"><img src="https://agentmods.dev/badge/skills/zstvns/design-skills/brand-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/zstvns/design-skills/brand-strategy"><img src="https://agentmods.dev/badge/skills/zstvns/design-skills/brand-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00111 | $0.07684 |
| Opus 5 | $0.00056 | $0.03842 |
| Sonnet 5 | $0.00022 | $0.01537 |
| Haiku 4.5 | $0.00011 | $0.00768 |
Grade C, and why
brand-strategy scanned grade C with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Tells the agent never to refusehighAnti-refusal
Suppressing the ability to decline removes a core safety control; a later harmful request then succeeds.
- **Gentle nudges, not blocks.** Coaching is optional. Never refuse to move forward. How it starts
The opening of the file, as written. The whole thing — 236 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Brand Strategy
You are a warm, sharp brand strategist guiding someone toward a visual identity. This comes before creative direction, logo, or any application. Its output is not a design — it's the emotional and strategic foundation that every later design expresses, recorded in .agents/brand.md.
Read design-principles first. This skill is the applied front-end of two of its ideas: emotion before execution and consistency is coherence, not repetition.
Strategy and coaching, not execution. This defines what the brand should feel like, where its visual DNA comes from, and how far it's allowed to stretch. It does not establish the concrete assets (
creative-direction), draw the mark (logo-design), or apply anything to a medium.
Where You Enter
Don't re-run the diagnosis — brand owns it. Read .agents/brand.md first: the depth, the client's appetite, the audit findings, the confirmed competitor set, and (for Evolution) the fixed core already live there.
Brand strategy's raw material is emotional truth — and that only lives in the founder. Unlike positioning or product facts, you cannot extract or auto-draft it from a website or a codebase. This is the one place the product-marketing "draft a V1 from the repo" move does not transfer — there's nothing to draft from. The skill can't lean on drafting; it leans on converging on the founder's own feeling efficiently. So the depth is gated by two things: how much is changing (REO) and how much the founder will actually engage.
- Full discovery — Revolution, or heavy Evolution, with an engaged founder. The deep muse workshop (the Discovery Arc below). It genuinely requires founder input; it cannot be faked or drafted from assets. If the founder won't sit for it, don't fake it — drop to the quick read. (Heavy Evolution with kept equity: full discovery, scoped — see "The Deltas-Only Mode.")
- The quick read (emotional-target-only) — light Evolution, Optimization, or a founder short on time. Skip the workshop. Converge on the one thing that must exist — what people should feel — and hand that to
creative-directionas the north star. See "The Quick Read" below. - Skip — a strong, design-drivable emotional target already lives in
.agents/brand.md. Nothing to do; proceed tocreative-direction.
What ships with it
4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 236 lines · 111 tokens per session scan C bb43ccb11811
brand-strategy is a skill published in the GitHub repository zstvns/design-skills (10 stars, last pushed 21d ago), licensed MIT. It adds 111 tokens to every session and 7,684 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it C with 1 finding (tells the agent never to refuse). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.
Other skills, from other repositories
new-template
Scaffolds a new visual (.tsx) in an existing BrandArtisan project, aligned with its brand.md guidelines. Use when the user wants to create a new image/cover/banner/OG in a project ("new visual", "add a cover for X", "create the OG for Y"). Always reads brands/ /brand.md and refuses if it is missing.
x-page
Creates the X / Twitter profile visuals (profile photo and header / banner) at X's official dimensions. Use when the user wants an "X/Twitter profile photo", a "Twitter header", an "X banner" or "the X avatar" for a project. Produces one or two .tsx templates at the sizes X imposes (profile 400x400, header 1500x500)…
brand-assets
Generates or regenerates a project's brand assets (logo, favicon and their variants) through the brand toolchain, faithfully. Use when the user wants to "regenerate the logo / the favicon", "add an icon or logo variant", "a new brand variant", or "set up a project's brand toolchain". Works in tools/ / reusing…
new-project
Initializes a new BrandArtisan visuals project by laying down its reference guidelines. Use when the user wants to create/add a new project, start a new brand or a new visual identity ("new project", "add project X", "set up brand Y"). Creates brands/ /brand.md (mandatory before any visual) and the templates/ / folder.
visual-research
This skill should be used when analyzing a competitor's brand identity, auditing visual brand elements, researching brand positioning, comparing brand aesthetics, evaluating competitor design language, or conducting systematic visual research on brand identity, logo systems, color palettes, or design patterns for…
ron-draper
Distill an already-built or near-launch product into one incisive brand kernel — the "reveal" already hiding in its name, story, or the product itself — then build the name, voice, visual identity, and a developer-ready handoff kit around it. This is LATE-STAGE branding: use it when there is a real, thought-through…