Audience Persona Builder

Audience Persona Builder is a skill for Claude Code, Codex from zubair-trabzada/ai-ads-claude. It costs 39 tokens per session (3,607 once invoked), scanned A, original, MIT.

A tool that builds five to seven detailed profiles of likely customers from a business website. Each profile covers traits, motivations, problems, buying triggers, objections, platform use, targeting details, relevance, and people to exclude.

In plain words
What is it for?
Use it to research audiences from a URL, define customer profiles, identify targeting settings and negative audiences, and account for existing customer data, location, or budget.
Why use it?
It helps replace a vague idea of the target customer with specific groups and reasons they may buy. The results can guide campaign setup on platforms such as Meta, Google, LinkedIn, TikTok, and Pinterest.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: mentions subagents.

Good fit Use it to research audiences from a URL, define customer profiles, identify targeting settings and negative audiences, and account for existing customer data, location, or budget.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zubair-trabzada/ai-ads-claude/ads-audience
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add zubair-trabzada/ai-ads-claude --skill ads-audience
Clone the repo
git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for Audience Persona Builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/zubair-trabzada/ai-ads-claude/ads-audience/github.svg)](https://agentmods.dev/skills/zubair-trabzada/ai-ads-claude/ads-audience)
Your own site
<a href="https://agentmods.dev/skills/zubair-trabzada/ai-ads-claude/ads-audience"><img src="https://agentmods.dev/badge/skills/zubair-trabzada/ai-ads-claude/ads-audience/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for Audience Persona Builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/zubair-trabzada/ai-ads-claude/ads-audience"><img src="https://agentmods.dev/badge/skills/zubair-trabzada/ai-ads-claude/ads-audience.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,607 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.03607
Opus 5 $0.00019 $0.01803
Sonnet 5 $0.00008 $0.00721
Haiku 4.5 $0.00004 $0.00361

Measured 13d ago against content hash 8da328b137fc, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

Audience Persona Builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ads-audience/SKILL.md · 371 lines

How it starts

The opening of the file, as written. The whole thing — 371 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audience Persona Builder

Skill Purpose

Build 5-7 hyper-detailed audience personas from a business URL. Each persona goes far beyond basic demographics — it maps psychographic profiles, buying triggers, objections, content consumption habits, platform presence, and ready-to-use targeting parameters for Meta, Google, LinkedIn, TikTok, and Pinterest. Includes persona relevance scoring (1-5) and a negative audience section defining who NOT to target. Produces a single, copy-paste-ready deliverable that an ad buyer can immediately use to build campaigns.

When to Use

  • User runs /ads audience <url>
  • User asks to build audience personas, customer profiles, or targeting research
  • Called as a subagent from /ads strategy (the main orchestrator)
  • User wants to know "who should I target?" for a business
  • User needs platform-specific targeting parameters for campaign setup

Input Requirements

  • Required: A business URL to analyze
  • Optional: Industry context, existing customer data, geographic focus, budget range

How to Execute

Step 1: Business Intelligence Gathering

Fetch the business URL using WebFetch and extract:

Data Point Where to Find
Business name Page title, logo, about page
Industry/category Services offered, product types
Value proposition Hero section, tagline, about page
Price positioning Pricing page, product prices, "starting at" language
Geographic focus Service areas, locations, shipping info
Current customers Testimonials, case studies, reviews
Product/service types Product pages, service descriptions
Brand tone Copy style, imagery, color palette
Trust signals Certifications, awards, years in business, client logos
Content topics Blog posts, resources, FAQ sections

Run supplementary searches:

WebSearch: "[Business Name]" reviews
WebSearch: "[Business Name]" customers testimonials
WebSearch: "[Industry]" target audience demographics
WebSearch: "[Industry]" buyer persona research 2025
WebSearch: "[Competitor]" "who buys" OR "target market" OR "customer profile"

Read the full file on GitHub · 371 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 371 lines · 39 tokens per session scan A 8da328b137fc

Subscribe to this mod's changes

Audience Persona Builder is a skill published in the GitHub repository zubair-trabzada/ai-ads-claude (246 stars, last pushed 5mo ago), licensed MIT. It adds 39 tokens to every session and 3,607 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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