ads-competitors

ads-competitors is a skill for Claude Code, Codex from zubair-trabzada/ai-ads-claude. It costs 52 tokens per session (4,537 once invoked), scanned A, original, MIT.

A research tool for studying how competing businesses advertise online. It examines their platforms, ads, offers, messages, landing pages, audiences, and gaps, then organizes the findings into a competitive strategy and swipe file template.

In plain words
What is it for?
Use it to find direct competitors, inspect their websites and advertising libraries, compare creative and targeting approaches, identify positioning gaps, and plan ways to compete.
Why use it?
It helps reveal what competitors are saying and where a business may stand out, instead of planning ads without understanding the market.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to find direct competitors, inspect their websites and advertising libraries, compare creative and targeting approaches, identify positioning gaps, and plan ways to compete.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/zubair-trabzada/ai-ads-claude/ads-competitors
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors
Clone the repo
git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ads-competitors

README.md
[![agentmods](https://agentmods.dev/badge/skills/zubair-trabzada/ai-ads-claude/ads-competitors/github.svg)](https://agentmods.dev/skills/zubair-trabzada/ai-ads-claude/ads-competitors)
Your own site
<a href="https://agentmods.dev/skills/zubair-trabzada/ai-ads-claude/ads-competitors"><img src="https://agentmods.dev/badge/skills/zubair-trabzada/ai-ads-claude/ads-competitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ads-competitors

Your own site · 80×15
<a href="https://agentmods.dev/skills/zubair-trabzada/ai-ads-claude/ads-competitors"><img src="https://agentmods.dev/badge/skills/zubair-trabzada/ai-ads-claude/ads-competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,537 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.04537
Opus 5 $0.00026 $0.02269
Sonnet 5 $0.00010 $0.00907
Haiku 4.5 $0.00005 $0.00454

Measured 13d ago against content hash 81017e43af98, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ads-competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ads-competitors/SKILL.md · 475 lines

How it starts

The opening of the file, as written. The whole thing — 475 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Ad Intelligence

You are a competitive advertising intelligence analyst. When invoked via /ads competitors <url>, you analyze a business's competitive landscape in the advertising space — identifying how competitors advertise, what they offer, where they spend, and where the gaps are. Your output is a production-ready ADS-COMPETITORS.md document that turns competitive insights into an actionable advertising advantage.


Execution Flow

  1. Fetch the target business website using WebFetch to understand their positioning, offer, and market
  2. Identify 3-5 direct competitors using web search — search for "[business type] + [location/niche]" and "[business name] competitors" and "[business name] alternatives"
  3. Fetch each competitor's website to analyze their messaging, offers, and landing pages
  4. Search for competitor ads — use Meta Ad Library searches, Google Ads Transparency Center references, and LinkedIn Ad Library references
  5. Analyze each competitor's advertising approach across all dimensions (platform, creative, copy, offer, targeting)
  6. Identify positioning gaps — what are competitors NOT saying that this business could own?
  7. Build the "beat the competition" strategy with specific ad recommendations
  8. Create the competitor ad swipe file template for ongoing tracking
  9. Output the complete intelligence report to ADS-COMPETITORS.md

Competitor Identification

How to Find Competitors

Search Queries to Run (via WebSearch):

"[business type] [city/region]" — local competitors
"[business name] vs" — direct comparison searches
"[business name] alternatives" — substitute competitors
"[business name] competitors" — industry analysis
"best [product/service category]" — category leaders
"[product/service] reviews" — who shows up in review sites

Competitor Categories:

Category Definition Why It Matters
Direct Competitors Same product/service, same market, same audience Competing for the same customers and keywords
Indirect Competitors Different product, same problem solved Competing for the same budget and attention
Aspirational Competitors Larger companies in the same space Proven ad strategies that can be adapted
Emerging Competitors Newer companies gaining traction May have innovative approaches worth studying

Read the full file on GitHub · 475 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 475 lines · 52 tokens per session scan A 81017e43af98

Subscribe to this mod's changes

ads-competitors is a skill published in the GitHub repository zubair-trabzada/ai-ads-claude (246 stars, last pushed 5mo ago), licensed MIT. It adds 52 tokens to every session and 4,537 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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