A business-analysis skill that breaks a changing metric down by dimensions such as channel, device, region, or product. It scans dimensions, combines related ones, and drills through parent-and-child levels to find the values driving the change.
A tool for describing how numeric data is spread across groups, such as countries or customer types. It calculates averages, standard deviation, median, largest groups, shares, and cumulative-share buckets.
A conversion-funnel analysis guide for measuring how people move through a sequence of steps, such as visiting a page, adding an item to a cart, and paying.
A method for estimating customer lifetime value, meaning the revenue or profit a customer or customer group is expected to generate over its relationship with a business.
A foundation step for observing business metrics: it gathers the source data, chooses the comparison period, calculates the metric correctly, and prepares breakdown tables by dimension.
An analysis of new values in a business dimension, such as a new marketing channel, product category, or feature, and their performance on a main business metric.
A calculation of user retention: the share of people who first use a product or complete a key action and are still active after a chosen number of days.
An analysis that separates a change in a total metric between two periods into structural changes, ongoing trends, and the effects of events such as holidays or campaigns.
A set of rules for writing and running read-only MaxCompute, also called ODPS, SQL queries. MaxCompute is a cloud data-warehouse service; the workflow covers query structure, partitions, filtering, joins, performance, and recovery from failures.
A guide to a collection of data-analysis skills and the rules for choosing and using them. It covers the path from understanding a question and getting data to calculating results and producing a report.
A plan builder that turns a business-data question into a structured analysis plan. It fills in missing context, selects suitable analysis methods, and confirms the plan when needed.
A router that identifies what kind of data request someone made and sends it to the matching workflow, such as a lookup, business analysis, data exploration, calculation, report, or non-data task.
A set of rules for how an agent should move through a task and communicate with the user, with action as the default and questions only when progress is not possible.
A cohort analysis workflow that groups users who share a starting point, such as registration week or acquisition channel, and compares what happens to each group later. Cohort analysis is used to study differences in retention, conversion, customer value, or repeat purchases over time.
A complete analysis of conversion: the percentage of people who move from a starting action, such as visiting, to a target action, such as registering, buying, or paying.
A business-intelligence analysis workflow for observing a metric, detecting unusual changes, and investigating their causes across dimensions such as channel, product, or customer group. Business intelligence means using data to understand how a business is performing.
A workflow for measuring user retention, meaning how many users return or repeat a chosen activity after an initial event such as registration or first use.
Builds end-to-end predictive modeling pipelines on tabular datasets—data exploration, preprocessing, baseline modeling, and mandatory optimization—producing valid saved predictions in the required output format. Use for any supervised machine learning or data modeling task, including classification and regression on…
Computes a numeric or categorical answer to a quantitative data-science question by cleaning and analyzing local data files (CSV, Excel, TSV, and scientific formats .npz/.fits/.h5) with pandas, numpy, and scipy. Use whenever a task ships its own dataset (in whatever local directory it provides) and asks you to derive…
A workflow that turns a plain-language request for business data into a database query, runs it in a data warehouse or lake, and returns the results for analysis.