Stage 2: CHALLENGE. Reads your strategy.md and ruthlessly evaluates it section by section. Rates positioning, ICP, channels, and messaging as weak/adequate/strong. Forces you to consider 2 alternative approaches you haven't explored. Scores overall readiness and suggests specific revisions. Use when: "review my…
Reviews your marketing content against your strategy before publishing. Checks brand voice consistency, messaging alignment, channel format fit, CTA clarity, and length. Rates each dimension pass/fail with specific feedback and gives an overall READY TO PUBLISH or NEEDS REVISION verdict. Use when: "review my content"…
Turns your marketing strategy into an executable content calendar. Reads strategy.md, asks about your capacity (hours/week), then produces content-calendar.md with weekly themes, channel-specific content types, cadence, and format templates for 4 weeks. Use when: "content calendar", "what should I post", "content…
Writes actual marketing content -- X threads, blog posts, emails, LinkedIn posts, and more. Reads your strategy.md and content-calendar.md, asks what piece to create, then generates channel-tailored content using your positioning, ICP, and messaging pillars. Use when: "write a thread", "create content", "write a blog…
One command, zero to published. Detects your marketing pipeline state and runs remaining stages automatically. If you have nothing, it starts from strategy. If you have strategy, it creates content. If you have content, it reviews and ships. Use when: "do marketing", "market this", "forbotsake-go", "I need to do…
Stage 4: RESEARCH (audience). Builds a deep audience profile by combining your strategy.md ICP with real web research on communities, content preferences, and daily workflows. Produces icp-profile.md with a persona narrative, daily journey map, pain points, communities, and content preferences. Use when: "who is my…
The starting point for marketing your product. Reads your codebase to understand what you built, asks 5 hard questions about positioning, audience, and channels, then produces strategy.md with your marketing strategy and first concrete move. Use when: "how should I market this", "go-to-market", "GTM", "positioning"…
Stage 8: SHIP. Two modes: POST (auto-post via Claude for Chrome) or COPY (format for copy-paste). Handles X/Twitter threads, LinkedIn posts, blog posts, and more. Logs everything for retrospective analysis. For auto-posting, the user needs the Claude for Chrome extension installed. Without it, the skill falls back to…
Stage 9: MEASURE. Reviews what you published, analyzes performance data, and produces a retro report with evidence-based recommendations. Tells you what to double down on, what to drop, and what to try next. Use when: "what worked", "marketing retro", "measure results", "review performance", "which content performed…
Stage 4.5: SHARPEN. Takes a specific outreach target (person or organization) and produces a deep execution plan with contextual research, relationship mapping, angle selection, and a multi-touch sequence. Reads your founder profile and strategy to leverage warm paths and unfair advantages. Use when: "refine this…
Stage 3: RESEARCH (competitors). Analyzes 3-5 competitors to find messaging whitespace and positioning gaps. Produces competitor-analysis.md with a messaging matrix showing what each competitor says, what's missing, and where you can win. Use when: "competitor analysis", "competitive research", "what are others…
Upgrade forbotsake to the latest version. Detects install type (git clone vs vendored), runs the upgrade, and shows what's new. Use when: "upgrade forbotsake", "update forbotsake", "get latest version", "forbotsake update".