GTM-Strategist/gtm-strategist-skills
Plugin Claude Code
12 GTM skills based on the GTM Strategist methodology by Maja Voje. Covers the complete go-to-market journey from foundations to scaling sales — 100 tasks across 12 phases.
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to choose marketing channels, plan their launch newsletter, set a GTM budget, collect social proof, or build their communication strategy. Phase 8 of 12: interactive guided workflow for choosing GTM motions, narrowing channels, projecting funnels, drafting social posts, launching…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user has already launched and wants to build repeatable growth systems, set up a CRM, create SOPs, or run growth experiments. Phase 10 of 12: interactive guided workflow for launch retrospective, CRM setup, GTM motions, roadmap creation, growth sprints, CRO experimentation, growth loops, SOPs…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user needs to define their MVP, create a product roadmap, plan metrics and tracking, refine their value proposition with JTBD, or run usability tests. Phase 4 of 12: interactive guided workflow for JTBD value proposition refinement, product roadmap, MVP definition, metrics and tracking plans…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to research competitors, plan customer interviews, conduct market research, or understand their competitive landscape. Phase 2 of 12: interactive guided workflow for beachhead segment identification, Market-Problem Map, customer discovery interviews, surveys, competitor analysis…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to position their product in the market, craft messaging, define their UVP/USP, or build a visual identity. Phase 6 of 12: interactive guided workflow for market positioning (April Dunford framework), UVP/USP differentiation, messaging v01 template, minimum viable visual identity…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user is preparing to launch, wants to set up a war room, build a launch support network, write launch emails, or plan launch day activities. Phase 9 of 12: interactive guided workflow for building a support network (50+ allies), UTM tracking setup, launch email writing, war room setup, launch…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to build their sales engine — sales deck, case studies, outbound campaigns, partnership programs, or ABM strategy. Phase 12 of 12: interactive guided workflow for sales deck, one-pager, case studies, outbound campaigns, partnership programs, dream client lists, video selling, ABM…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to start their go-to-market strategy, build a strategic foundation, or asks about SWOT analysis, value proposition canvas, 90-day GTM plan, analytics setup, or getting started with GTM. Phase 1 of 12: interactive guided workflow through One-Page Endgame (OPE) canvas, GTM Power Hour…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user needs to build launch assets like a website, pitch deck, press release, product demo, or media kit. Phase 7 of 12: interactive guided workflow for building a 1.0 website, recording a product demo, creating a media kit, preparing a pitch deck, drafting a press release, and setting up legal…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to build an ongoing marketing engine, create a content strategy, set up social media publishing, plan influencer partnerships, or run email and paid ad campaigns. Phase 11 of 12: interactive guided workflow for strategic narrative, content strategy, social media publishing, AI…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user asks about pricing strategy, how to price their product, willingness-to-pay research, or business model design. Phase 5 of 12: interactive guided workflow for competition-based pricing research, value metric identification, Van Westendorp / Gabor-Granger WTP research, business model…
GTM-Strategist/gtm-strategist-skills
Skill Claude CodeCodex
Use this skill when the user wants to validate their customer assumptions, test their ICP, design experiments, or create customer personas from evidence. Phase 3 of 12: interactive guided workflow for assumption mapping, MVI (minimum viable idea) testing, alpha tests, community launches, archetype creation, and…
GTM-Strategist/gtm-strategist-skills
Instructions file
Instructions for GTM-Strategist/gtm-strategist-skills, covering gtm strategist — claude code skills, core rules, the gtm journey, output format and about.