IrrealityLabs

IrrealityLabs/persona-plugin

Plugin Claude Code

Plugin marketplace listing 1 plugin: persona-plugin.

IrrealityLabs/persona-plugin

Plugin Claude Code

Run market research with simulated persona panels — review marketing assets, run interviews / surveys / focus groups / A-B tests / Van Westendorp / conjoint / MaxDiff / TURF / brand tracking / ethnographic / grounded theory and more. Personas live as .md files in a local .personas/ folder; build them via interview…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

A/B (or A/B/C/D) test variants of an asset with the personas — each persona sees all variants, picks the one that would convert them, and explains why. Outputs per-variant vote tally, dominant rationales, and per-persona-segment splits. Use when the user says "/persona-ab-test", "A/B test these", "which of these…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Ask a single persona a question and get their grounded, referenced response. Use when the user says "ask ", "what would think", "get 's take", "what would say about this", "/persona-ask ", or otherwise wants one specific persona's perspective on a question, idea, or asset. Resolves the persona slug against…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run a collaborative ideation session where personas generate ideas and build on each other's across rounds (yes-and, not critique) — output is a deduped, clustered, ranked idea set, not a consensus or a verdict. Use when the user says "/persona-brainstorm", "brainstorm X with the personas", "have the personas generate…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run brand-tracking research with the personas — measure aided and unaided recall, brand associations, NPS-style intent, and category awareness. Designed to be re-run periodically to track shifts over time. Use when the user says "/persona-brand-tracking", "measure brand awareness", "unaided recall", "what comes to…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Validate a product, feature, or positioning concept with the personas before building it — describe the concept in a short brief, get reactions on appeal, believability, differentiation, and willingness to use/pay. Use when the user says "/persona-concept-test", "concept test this", "before I build this, what would…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run conjoint analysis with the personas — estimate the relative importance of product attributes (price, features, support level, brand, etc.) by having personas choose between bundled profiles. Outputs part-worth utilities per attribute level and importance rankings. Use when the user says "/persona-conjoint", "do a…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Generate a synthetic population of personas that statistically matches real survey data, using a Gaussian copula (the SYNC / SynC method). Feed it survey microdata (one row per respondent, columns = variables) and it fits the marginal distribution of every variable plus the dependence/correlation between them, samples…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Correct a persona when it answers something wrong (or you know it would). Records the right answer as a {context, question, answer} turn in ./.personas/assets/ /corrections.jsonl (immutable, append-only) and does a light refresh that pins it into the persona's ## Examples so the persona stops making that mistake. Use…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Convene an adversarial council of personas to pressure-test an idea — personas take positions, then debate each other across rounds, with a moderator synthesizing where they converge and where genuine disagreement remains. Use when the user says "/persona-council", "convene a council", "have the personas debate X"…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Create personas for the persona-review / persona-research family — the best-practice walkthrough for building a high-quality, research-grounded persona doc. Supports four modes — (1) interview the user about their target audience, (2) bulk-import from a survey-response spreadsheet (one row per persona, one column per…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run a diary study with a persona — they "log" observations across multiple simulated days, capturing the temporal pattern of how a behavior, decision, or product use unfolds over time rather than a single snapshot. Use when the user says "/persona-diary-study", "run a diary study", "track 's behavior over time", "what…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Build a persona by distilling real data — Slack messages, X/Twitter posts, web research, or any combination — into the same persona doc format that persona-review consumes. Use when the user says "distill a persona from ", "/persona-distill", "build a persona from this person's tweets", "make a persona from our.

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Simulate how your personas would respond to an email — would they reply, would they reply right away, what would they say, and what tone. Email is 1:1 (or small CC) and has no scroll-past option — recipients have to decide actively how to respond. Outputs per-persona response plus an analysis of response shape. Use…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run an ethnographic-style narrative study with a persona — ask them to walk through a typical day, a complete workflow, or how they currently solve a problem end-to-end. Derive insights from the narrative, including pain points, workarounds, and unmet needs the persona might not state directly. Use when the user says…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run a multi-round focus group with personas that can see each other's prior answers — simulates a group discussion where positions evolve as participants react to peers. Up to 4 rounds, round-robin. Use when the user says "/persona-focus-group", "run a focus group on X", "what would the personas say if they could see…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Closed-loop optimization of a creative or asset against one or more personas, driven by the native goal feature in Claude Code and Codex (both supported). Each round runs the persona panel, scores how the asset lands, applies the highest-leverage changes, keeps the best version, and re-scores — stopping when the panel…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run grounded theory analysis with the personas — iterate data collection and analysis through open / axial / selective coding to build a theory from the bottom up rather than testing a hypothesis. The persona panel serves as the source of "interview transcripts"; the skill orchestrates theoretical sampling, constant…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Start-here orientation for this plugin and for personas in general — what a persona is, how the plugin is structured and where personas are stored, what you can use personas for, and what makes a persona good. Use whenever the user asks a question about this plugin or how it works ("how does this plugin work", "where…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Simulate a Hacker News comment thread from your personas — submit a title and link/post, have each persona post a top-level comment in the HN voice (technical, opinionated, often skeptical), then optionally simulate one round of replies. Outputs an HN-style threaded transcript plus an analysis of where the thread…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

A divergent-thinking method — prompt each persona to respond as if they're in an altered state (stoned, drunk, tripping on mushrooms, dosed on ayahuasca, etc.), randomizing the substance per persona to maximize cognitive diversity. The goal is idea generation, not analysis — surface off-the-wall, free-associative…

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Conduct a deep 1:1 qualitative interview with a single persona — 5–10 questions with adaptive follow-ups, in the style of a real customer interview. Use when the user says "interview ", "do a deep interview with ", "/persona-interview ", or wants narrative depth on one viewpoint rather than breadth across many.

IrrealityLabs/persona-plugin

Skill Claude CodeCodex

Run a Jobs-to-be-Done switch interview with a persona — reconstruct the moment they hired (or fired) a product, the forces pushing them, and the anxieties holding them back. Use when the user says "JTBD interview ", "/persona-jtbd-interview ", "run a switch interview", or wants the Bob Moesta–style timeline of a…