jgerton

17 mods across 2 repositories, 61 stars between them.

brand-toolkit

01

jgerton/brand-toolkit

Plugin Claude Code

Methodology-grounded brand building toolkit. Positioning, messaging, voice, visual identity, audit, and competitive analysis powered by Dunford, Miller, Neumeier, and NN/g frameworks.

59 4mo ago A tokens not measured original MIT

brand-auditor

02

jgerton/brand-toolkit

Agent

Scans a codebase for brand assets (colors, fonts, logos, copy, metadata) without loading the full codebase into the main conversation context. Dispatched by brand-audit skill.

59 4mo ago A 44 tokens original MIT

brand-sync

03

jgerton/brand-toolkit

Command

Sync brand-brief.md between project directory and an external vault (Obsidian, plain directory, etc.). Handles conflict detection and resolution.

59 4mo ago A 31 tokens original MIT

brand-ad-copy

04

jgerton/brand-toolkit

Skill Claude CodeCodex

Generate platform-specific ad copy (Google Ads, social, email) from brand voice and messaging. Handles character limits, platform conventions, and A/B variants. Triggers when someone needs ad copy, social media copy, email campaigns, or platform-specific marketing content.

59 4mo ago A 56 tokens original MIT

brand-audit

05

jgerton/brand-toolkit

Skill Claude CodeCodex

Discover and assess existing brand assets for cohesion, gaps, and inconsistencies. Scans codebases, websites, and social presence. Triggers when someone wants to evaluate their current brand, find brand gaps, or assess brand consistency.

59 4mo ago A 50 tokens original MIT

jgerton/brand-toolkit

Skill Claude CodeCodex

Analyze competitor brands through all framework lenses (positioning, messaging, voice, visual). Score competitors and identify positioning white space. Triggers when someone wants to analyze competitors, find market gaps, or benchmark their brand.

59 4mo ago A 50 tokens original MIT

brand-landing-page

07

jgerton/brand-toolkit

Skill Claude CodeCodex

Design conversion-focused landing pages consuming the full brand brief. Adapts to business type (lead gen, signup, purchase). Uses StoryBrand structure for page flow and brand voice for copy. Triggers when someone needs a landing page, homepage, or conversion page.

59 4mo ago A 58 tokens original MIT

brand-messaging

08

jgerton/brand-toolkit

Skill Claude CodeCodex

Build brand messaging using Donald Miller's StoryBrand 7-element BrandScript. Produces BrandScript, tagline, and Neumeier's trueline. Requires positioning to be at least draft status. Triggers when someone needs messaging, a tagline, brand story, or "what should we say" answers.

59 4mo ago A 66 tokens original MIT

brand-positioning

09

jgerton/brand-toolkit

Skill Claude CodeCodex

Establish brand positioning using April Dunford's 5-component framework and Marty Neumeier's Onliness test. Research-assisted discovery for users without market knowledge. Triggers when someone needs positioning, differentiation, or "why should my brand exist" answers.

59 4mo ago A 55 tokens original MIT

brand-radar

10

jgerton/brand-toolkit

Skill Claude CodeCodex

Capture competitive and brand intelligence. Can be invoked actively to analyze a competitor or inspiration brand. Logs findings to brand-brief intelligence section. Triggers when someone says "I saw an interesting competitor", "check out this brand", "analyze this company", or wants to track competitive moves.

59 4mo ago A 62 tokens original MIT

jgerton/brand-toolkit

Skill Claude CodeCodex

Design visual brand identity using Chris Do's Stylescapes methodology. Produces 3 contrasting visual directions with color, typography, and imagery rationale. Triggers when someone needs visual identity, colors, fonts, logo direction, or "how should my brand look" answers.

59 4mo ago A 60 tokens original MIT

brand-voice

12

jgerton/brand-toolkit

Skill Claude CodeCodex

Define brand voice using NN/g four dimensions, Aaker brand personality, and Jung archetypes. Produces scored voice dimensions, vocabulary lists, and on-brand vs off-brand examples. Triggers when someone needs voice guidelines, tone of voice, "how should we sound", or writing style guidance.

59 4mo ago A 63 tokens original MIT

start

13

jgerton/brand-toolkit

Skill Claude CodeCodex

Brand toolkit onboarding. Detects user context, finds or creates brand-brief smart manifest, and routes to the right skill. Use when someone says "help me with my brand", "I need brand assets", "where do I start with branding", "brand toolkit", or invokes /brand-toolkit:start.

59 4mo ago A 64 tokens original MIT

visual-identity

14

jgerton/visual-identity

Plugin Claude Code

Visual identity diagnosis and direction for brand designers. Linear pipeline from client intake through design briefs, powered by Dunford, Neumeier, Aaker, Jung, and Miller frameworks with anti-slop validation.

2 4mo ago A tokens not measured

diagnosis

15

jgerton/visual-identity

Skill Claude CodeCodex

Strategic brand diagnosis for visual identity projects. Analyzes positioning, personality, audience problem, competitive landscape, chromatic territory, and visual territories. Triggers when a designer has a brand-brief.md from intake and needs the analytical foundation before visual direction.

2 4mo ago A 55 tokens

dossier

16

jgerton/visual-identity

Skill Claude CodeCodex

Converts a diagnosed brand-brief.md into a readable narrative dossier document. Pure reorganization — preserves all information, adds no new content. The dossier serves as a human-readable companion to brand-brief.md for downstream skills and designer review.

2 4mo ago A 51 tokens

visual-direction

17

jgerton/visual-identity

Skill Claude CodeCodex

Produces client-facing presentation text from a diagnosed brand-brief. Extracts and compresses diagnosis into 5 slides within character limits, synthesizes brand DNA keywords, and provides mood board direction with internal central concept. Triggers when a designer has a diagnosed brand-brief.md and needs to prepare a…

2 4mo ago A 65 tokens