Skill Claude CodeCodex
Generate campaign and launch starter assets — campaign brief, landing page outline, email copy, sales one-pager, FAQ, social copy — from a hub that's actually ready for it. Fires on prompts like "create a campaign brief," "generate starter launch assets," "draft a sales one-pager and FAQ," or "let's put together…
Skill Claude CodeCodex
Find and categorize competitors and alternatives for a product — the first of three competitor passes (discovery, then journey capture, then positioning/pricing; run in that order, don't skip ahead). Fires on prompts like "find competitors for this product," "map the competitive landscape," "who else would a customer…
Skill Claude CodeCodex
Capture a competitor's customer journey sequentially — what a prospect actually sees and experiences, screen by screen — before any strategic positioning analysis. Second of three competitor passes (after competitor-discovery, before competitor-positioning-pricing). Fires on prompts like "capture the competitor…
Skill Claude CodeCodex
Analyze a competitor's positioning, messaging, pricing, packaging, claims, proof points, and implied ICP — the third and final competitor pass, after competitor-discovery and competitor-journey-capture. Fires on prompts like "analyze competitor positioning," "compare pricing and packaging for these competitors,"…
Skill Claude CodeCodex
Personalize PMM Kit and/or start a new product's context hub — this is the load-bearing, run-first skill that turns the generic PMM Kit framework into something specific to a real organization and product. Use whenever the context/ folder is empty or missing key files, when starting work on a product that has no hub…
Skill Claude CodeCodex
Turn an approved positioning statement and messaging house into actual copy — headlines, subheads, taglines, CTAs, opening lines, punch-up edits of existing drafts — at the sentence level. Fires on prompts like "give me headline options," "write a tagline," "punch up this paragraph," "draft CTA copy," "tighten this…
Skill Claude CodeCodex
Map every available distribution channel — including owned assets like an existing customer base, brand portfolio, or partner network — and work out how channel realities should change messaging, assets, and launch sequencing. Fires on prompts like "build a GTM distribution plan," "map available channels for this…
Skill Claude CodeCodex
Turn messy source material — issue-tracker tickets, team chat/discussion, support tickets, sales notes, product analytics, specs, docs, product vision — into structured, labeled PMM evidence. Fires on prompts like "synthesize these docs into the context hub," "read these tickets and pull out the product marketing…
Skill Claude CodeCodex
Draft or refine the messaging house — narrative, core value proposition, message hierarchy (pillars), and audience-specific angles — built from an already-drafted positioning statement. Fires on prompts like "build a messaging house," "give me a message hierarchy," "draft audience angles for X," "what's our…
Skill Claude CodeCodex
Draft positioning (Dunford spine) — competitive alternatives, unique attributes, the value they enable, who cares most, and the market category as an explicit decision — from product vision, internal conversations, and external observations. Fires on prompts like "draft positioning from this context hub," "what's our…
Skill Claude CodeCodex
Use for a hands-on, first-time-user read of a product, demo, prototype, screenshots, or docs — captured before Product Management framing shapes the story. Fires on prompts like "walk through this product like a customer," "give me product immersion notes from these screenshots," "turn this demo into product truth…
Skill Claude CodeCodex
Prepare for stakeholder alignment across Product Management, Sales, Marketing, Support, Brand, and leadership — identify who can approve, block, dilute, or accelerate the work, what each needs to believe, and which decisions are still genuinely unresolved. Fires on prompts like "build a stakeholder alignment brief,"…
Skill Claude CodeCodex
Craft the movement-level story (Andy Raskin's strategic narrative) — name the old-game→new-game shift, the stakes (winners and losers), the object of the new game (Promised Land), the obstacles, capabilities as "magic gifts," and evidence the story comes true. Fires on prompts like "build a strategic narrative,"…
Skill Claude CodeCodex
Translate product capabilities into customer jobs, pains, desired outcomes, objections, proof needs, and value propositions — completing the JTBD chain and building the value-proposition matrix. Fires on prompts like "turn these features into customer value," "build a value proposition matrix," "identify customer jobs…
Instructions file
Claude Code instructions for kili-d/pmm-kit, covering pmm kit — technical product marketing (orchestrator), role, prime directive, context layer (personalize before doing real work) and two-axis claim discipline (non-negotiable).