gtm-skills
01Plugin Claude Code
206 production go-to-market skills for AI agents. Artifact-first GTM playbooks across 24 categories.
Plugin Claude Code
206 production go-to-market skills for AI agents. Artifact-first GTM playbooks across 24 categories.
Plugin Claude Code
206 production go-to-market skills for AI agents across 24 categories.
Instructions file CodexOpenCode
Instructions for LeadMagic/gtm-skills, covering gtm-skills — agent skills index, install, repository contract, categories and quality standard.
Instructions file
Instructions for LeadMagic/gtm-skills, covering gtm skills, install, operating model, top authority signals and skills index.
Skill Claude CodeCodex
Execute Strategic ABM (1-to-1) for 5-15 high-value accounts — custom microsites, executive engagement, direct mail, board-level connections, custom content. Triggers on: "1-to-1 ABM", "strategic ABM", "custom ABM", "key account marketing", "named account".
Skill Claude CodeCodex
Execute ABM at Scale (1-to-few) for 15-50 clustered accounts — semi-custom campaigns, industry-specific content, persona-based plays. Triggers on: "1-to-few ABM", "ABM scale", "cluster ABM", "industry ABM".
Skill Claude CodeCodex
Execute Programmatic ABM (1-to-many) for 50-200+ accounts — automated personalization, scaled outbound, lookalike expansion. Triggers on: "1-to-many ABM", "programmatic ABM", "scaled ABM", "automated ABM".
Skill Claude CodeCodex
Design and execute Account-Based Marketing strategy — tier selection, account scoring, channel orchestration, BDR alignment, measurement framework. Triggers on: "ABM strategy", "account based marketing", "ABM playbook", "design ABM", "target accounts", "ABSD", "account based sales development", "Lars Nilsson".
Skill Claude CodeCodex
Select and prioritize target accounts for ABM programs — scoring models, tier assignment, TAM segmentation. Triggers on: "account selection", "target account list", "tier accounts", "prioritize accounts", "TAM segmentation".
Skill Claude CodeCodex
Orchestrate multi-threaded ABM engagement across buying committee members — stakeholder mapping, parallel plays, ghost node detection. Triggers on: "multi-thread", "stakeholder map", "buying committee", "deal mapping".
Skill Claude CodeCodex
Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending executive gifts, direct mail, Sendoso campaigns, or designing gift plays for target accounts. Triggers on: "Sendoso", "Giftology"…
Skill Claude CodeCodex
Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up tracking, implementing pixels, building attribution, or preparing for privacy-first measurement.…
Skill Claude CodeCodex
Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion. Produces hypothesis, sample-size logic, success metrics, test plan, analysis method, and scale/stop/kill recommendation. Use when planning A/B tests, split tests, or experiment roadmaps.
Skill Claude CodeCodex
Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model comparison, UTM governance, source-of-truth rules, and channel ROI view. Use when marketing and sales disagree on source or ROI.
Skill Claude CodeCodex
Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs, pipeline, CAC, and payback. Produces diagnostic scorecard, root-cause analysis, benchmark comparison, and next-action plan. Use when deciding whether to scale, fix, or kill campaigns.
Skill Claude CodeCodex
Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard spec, weekly QA checklist, and remediation playbook. Use when inboxing drops, bounce rates rise, campaigns underperform, or new infrastructure launches.
Skill Claude CodeCodex
Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers event taxonomy design, tracking implementation, event-driven workflows, and unified customer views. Use when implementing event tracking, building a…
Skill Claude CodeCodex
Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation program, running growth sprints, prioritizing tests, or establishing a data-driven growth culture. Triggers on: "experimentation", "growth…
Skill Claude CodeCodex
Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when creating metrics dashboards, board reports, revenue reviews, operating cadence, or diagnosing growth constraints.
Skill Claude CodeCodex
Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from scratch, auditing an existing one, or aligning teams around a unified revenue architecture. Triggers on: "GTM system", "revenue…
Skill Claude CodeCodex
Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget, designing multi-channel campaigns, or creating a marketing operating system. Triggers on: "marketing…
Skill Claude CodeCodex
Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid campaigns, allocating ad budget, selecting platforms, or optimizing paid acquisition. Triggers on: "paid ads", "LinkedIn ads", "Google Ads"…
Skill Claude CodeCodex
Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pipeline health, detecting buying signals, or setting up automated notifications for GTM teams. Triggers on: "alerts", "notifications", "pipeline…
Skill Claude CodeCodex
Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment, Rudderstack), product analytics (Amplitude, Mixpanel, PostHog), CRM tracking (HubSpot, Salesforce), and analytics infrastructure design. Use…