maxschottke-spec

maxschottke-spec/seo-survival-kit

Plugin Claude Code

Plugin marketplace listing 1 plugin: seo-rescue.

maxschottke-spec/seo-survival-kit

Instructions file

Instructions for maxschottke-spec/seo-survival-kit, covering seo-survival-kit: project instructions for claude code, what this repository is, architecture, routing and skill-naming convention.

maxschottke-spec/seo-survival-kit

Plugin Claude Code

SEO recovery skills + orchestrator. Type /seo-rescue:rescue for the routing table. NEW in v0.5.4: Recovery Hardening — spec/schema/script reconciliation (score engine now matches its spec), stage state machine + quiet-death detection + pre-hit baseline selection (experimental N=1), knocking-at-the-door cohort finder…

maxschottke-spec/seo-survival-kit

Command

Audit all SEO changes made to a domain within a given period. Read-only auditonly mode.

maxschottke-spec/seo-survival-kit

Command

Screaming Frog crawl with technical SEO issue classification including Shopware-specific patterns.

maxschottke-spec/seo-survival-kit

Command

Automatic domain diagnosis: Core Update impact, VI drop, keyword losses, backlink profile.

maxschottke-spec/seo-survival-kit

Command

Full recovery workflow: diagnose -> crawl -> audit -> plan -> monitor. Respects Change Governor mode.

maxschottke-spec/seo-survival-kit

Command

Weekly recovery tracking with VI, keyword data, and Change History effect tracking.

maxschottke-spec/seo-survival-kit

Command

Generate prioritized action plan from diagnosis and crawl issues with Change Governor risk points.

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when you need to measure (not just describe) brand citation frequency across AI search surfaces over time. Runs a configurable brand-mention prompt set weekly against ChatGPT (OpenAI API), Perplexity (Sonar API), and optionally Google AI Mode / AI Overviews / Bing Copilot / Claude.ai (manual workflow). Stores…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when a site has lost visibility in AI search surfaces (Google AI Overviews, Google AI Mode, ChatGPT citations, Perplexity citations) or wants to systematically work toward being cited rather than just ranked. Trigger phrases include "AI Overviews recovery", "ChatGPT zitiert uns nicht mehr", "wir sind aus den AI…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when an e-commerce business sells across multiple channels (own shop, Amazon, OTTO, eBay, Etsy, Zalando, etc.) and wants to know which channel is actually profitable vs which is bleeding money — e.g. "which channel makes money?", "is OTTO/Amazon worth it?", "channel break-even calculation", "marketplace…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when an e-commerce or content site wants to deeply understand WHO their organic competitors are (often surprising — not the brands they think) and WHERE the competitors outrank them — e.g. "competitor analysis", "keyword gap analysis", "who outranks me", "Wettbewerber-Lücken", "wo verlieren wir gegen die…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when the user wants Google Search Console data pulled directly into the session instead of manually screenshotting / CSV-exporting from search.google.com. Pulls top queries, top pages, coverage status, manual actions, security issues, and Core Web Vitals field data via the GSC API in one call. Triggers from "pull…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when a website experienced a sudden visibility/ranking drop that correlates with a published Google Core Update — symptoms include broad ranking loss across many keywords in a short window (1–6 weeks), Sistrix VI dropping 30 %+ from peak, sales/leads falling despite no technical changes, the owner saying "we used…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when setting up automated weekly PageSpeed Insights tracking for a set of URLs — to catch performance regressions before users notice, or to validate that performance optimizations actually stuck over time. Triggers from "weekly PSI tracking", "PageSpeed monitoring", "Core Web Vitals over time", "PSI cron"…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Audits all SEO changes made to a domain within a given period (read-only). Reconstructs change history from cache, Shopware updatedAt fields and crawl diffs when logs are missing. Detects Settlement-Gate-triggering Major Batches, writes recovery-gate.json, and emits the hypothesisregistry that recovery-plan needs for…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Screaming Frog MCP crawl + issue classification. Crawls up to 500 URLs, extracts broken links, redirect chains, missing H1s, canonical errors, and missing meta descriptions. Classifies issues by severity with upgrade rules. Outputs structured issues.json to cache.

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Automatic domain diagnosis for Core Update recovery. Calls Sistrix + DataForSEO MCP, quantifies VI drop, identifies keyword losses, scans backlink profile, correlates with known Core Update dates. Outputs structured befund.json to cache. Use when starting recovery analysis for a domain. Data-driven: requires…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Full recovery workflow orchestrator. Chains recovery-diagnose, recovery-crawl, recovery-audit, recovery-plan, and recovery-monitor in sequence. One command for complete domain recovery analysis from diagnosis to monitoring setup. Gracefully degrades if individual steps fail.

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Weekly recovery tracking. Fetches current VI + keyword positions, computes 0-100 recovery score, appends to NDJSON history, outputs delta report. Run weekly or on-demand to track recovery progress over time. API-driven (Sistrix/DataForSEO MCP) — for the CSV-only weekly review without any API access use…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Generates a prioritized recovery action plan from diagnosis + crawl data. Determines recovery phase (R1-R5), builds Do-Not-Touch list for stable keywords, prioritizes actions by Impact x Effort x Risk, enforces batch-change limits. Requires recovery-diagnose to have run first.

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Orchestrator and entry point for the seo-rescue plugin. Routes to the specialized sub-skills and recovery commands covering SEO rescue work after Google Core Updates: free-tier audit, recovery framework, decision-maker PDF reports, channel economics, competitor gap analysis, weekly PSI tracking, AI search rescue, AI…

maxschottke-spec/seo-survival-kit

Skill Claude CodeCodex

Use when the user wants a basic SEO health check on a domain WITHOUT paying for any SEO tools — e.g. "kostenloser SEO-Check", "SEO ohne Sistrix", "ich habe nur Google Search Console und nichts anderes", "Anfänger-Audit", "wo fange ich beim SEO an", "billiges SEO" oder als Vorstufe vor dem entscheidet ob die…