meikocho1

meikocho1/alchemy-marketing-skills

Plugin Claude Code

Plugin marketplace listing 1 plugin: alchemy-marketing.

meikocho1/alchemy-marketing-skills

Plugin Claude Code

Rory Sutherland's psycho-logic as Claude skills — solve the human perception, not just the engineering or economic metric. A router skill plus a region/culture research layer (cultural-context, market-recon) and four moves: reframing, costly-signaling, counterintuitive-tests, and experience-design.

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

Why expensive, wasteful, effortful, or self-deprecating actions build trust and desire — Rory Sutherland on signalling. Use when the problem is credibility or desirability rather than meaning: the user asks 'why don't people trust us', 'how do we look more credible/committed/premium', 'is our guarantee/warranty worth…

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

Generate ideas that don't sound logical, then validate them with cheap behavioural experiments — Rory Sutherland's 'the opposite of a good idea can be a good idea' plus revealed-preference testing. Use when the obvious/logical solution is saturated and the user wants genuinely different options, asks 'what's a…

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

The perception-by-culture lens for psycho-logic — establish HOW a specific region, country, or subculture reads a signal before you send it, because perception is culturally coded and the same move can mean the opposite elsewhere. Use when adapting a product, price, message, or campaign to a new market; when the user…

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

Fix the psychologically significant moment, not the logically significant metric — Rory Sutherland on experience. Use when the outcome is fine but the journey feels bad: complaints about waiting, anxiety, uncertainty, or 'it's technically fast/cheap/correct but people still hate it'; when the user asks 'how do we…

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

The live fieldwork layer for psycho-logic — go look at the actual target market NOW instead of reasoning from your training-data stereotype of it. Use when a psycho-logic move needs grounding in a specific place: the user asks 'what do competitors in [region/country] actually do', 'what's the real price band / norm…

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

Rory Sutherland's 'psycho-logic' approach to marketing, product, and business problems — solve the human perception, not just the engineering or economic metric. Use when the obvious 'logical' fix is expensive, slow, or already done by every competitor; when the user asks 'how do we make people want X', 'the…

meikocho1/alchemy-marketing-skills

Skill Claude CodeCodex

Change what something MEANS before you change what it IS — Rory Sutherland's cheapest lever. Use when a product, price, feature, or message is objectively fine but feels cheap, generic, boring, overpriced, or unjustified; when the user says 'how do we make this feel more premium/valuable/exciting', 'people don't get…