patrickserrano

60 mods across 1 repository, 3 stars between them.

content-strategy

25

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content…

3 yesterday A 143 tokens copy · 100% MIT

copy-editing

26

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too…

3 yesterday A 142 tokens copy · 100% MIT

copywriting

27

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value…

3 yesterday A 174 tokens copy · 100% MIT

cro

28

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve…

3 yesterday A 145 tokens copy · 100% MIT

customer-research

29

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas,"…

3 yesterday A 211 tokens copy · 100% MIT

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Product Hunt,"…

3 yesterday A 189 tokens copy · 100% MIT

emails

31

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails,"…

3 yesterday A 126 tokens copy · 100% MIT

evaluator-optimizer

32

patrickserrano/lacquer

Skill Claude CodeCodex

Generate a solution, evaluate it against explicit pass/fail criteria, refine using the feedback, repeat until it passes or a round cap is hit. Use for tasks with a clear, checkable bar and demonstrable value from iteration — a bug fix that must pass a test suite, code that must satisfy a lint/style rubric, a document…

3 yesterday A 102 tokens original MIT

events

33

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we…

3 yesterday A 200 tokens copy · 100% MIT

exploring-an-idea

34

patrickserrano/lacquer

Skill Claude CodeCodex

Use at the very start of a new product idea — before a PRD, PCD, repo, or name exists, and any time someone says "I have an idea for", "should we build", "let's scope out", or asks for a PRD/PCD from scratch. Separates what is known from what is assumed, and forces the load-bearing assumptions to be measured before…

3 yesterday A 106 tokens original MIT

free-tools

35

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free…

3 yesterday A 142 tokens copy · 100% MIT

github-ci-fix

36

patrickserrano/lacquer

Skill Claude CodeCodex

Use when PR checks fail, CI is red, or GitHub Actions workflows break - systematically inspects failing checks via gh CLI, pulls logs, checks for flakiness and scopes the breaking commit, scopes external checks, then creates fix plan using existing plan skill.

3 yesterday A 57 tokens original MIT

patrickserrano/lacquer

Skill Claude CodeCodex

Use when asked to take a GitHub issue number, implement a fix, run builds/tests, commit with a closing message, and push. End-to-end workflow using gh CLI, local code changes, and git.

3 yesterday A 50 tokens original MIT

handoff

38

patrickserrano/lacquer

Skill Claude CodeCodex

Write a structured handoff document before a session ends, before a context-heavy interruption (SSH/tmux disconnect, context running low, a worktree being handed to another worker or agent), or when explicitly asked for a handoff — captures progress, what worked/failed, and the exact next step so a fresh session can…

3 yesterday A 88 tokens original MIT

image

39

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social…

3 yesterday A 197 tokens copy · 100% MIT

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube…

3 yesterday A 184 tokens copy · 100% MIT

launch

41

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or…

3 yesterday A 124 tokens copy · 100% MIT

lead-magnets

42

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library,"…

3 yesterday A 154 tokens copy · 100% MIT

manager-loop

43

patrickserrano/lacquer

Skill Claude CodeCodex

Run a large batch of independent work items (a fleet-wide harvest, a multi-repo sync-down, an overnight backlog) as a persistent coordinator loop instead of one item at a time. Use when there are enough independent units of work that dispatch-review-merge would otherwise repeat many times in a row, or when the batch…

3 yesterday A 85 tokens original MIT

marketing-council

44

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of…

3 yesterday A 179 tokens copy · 100% MIT

marketing-ideas

45

patrickserrano/lacquer

Skill Claude CodeCodex

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market…

3 yesterday A 127 tokens copy · 100% MIT

marketing-loops

46

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,'…

3 yesterday A 158 tokens copy · 100% MIT

marketing-plan

47

patrickserrano/lacquer

Skill Claude CodeCodex

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan."…

3 yesterday A 206 tokens copy · 100% MIT

patrickserrano/lacquer

Skill Claude CodeCodex

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,'…

3 yesterday A 136 tokens copy · 100% MIT