Optimize a specific PAGE for AI-answer citability — answer-first structure, question-shaped headings, standalone definitions, quotable sourced statements, FAQ/HowTo schema, freshness and author signals. Use when asked to "make this page citable by AI", "optimize a page for ChatGPT/Perplexity/AI Overviews", "AEO for…
Assess a domain's link profile health and growth, surface link-building targets, and find reclaim opportunities. Use when asked for "backlink analysis", "link profile", "referring domains", "who links to us", "link building targets", "link prospects", "broken link building", "link gap vs ", or "are our backlinks…
Build fact-checked "us vs competitor" comparison pages and a comparison hub that capture high-intent and AI-citable demand. Use when asked for a "comparison page", "X vs Y page", an "alternatives page", a "comparison hub", "vs competitor pages", an "honest comparison", or pages built to earn "AI citations" / answer…
Competitor gap analysis — find where rivals beat us and where to attack. Use when asked for "competitor analysis", a "competitive gap", "who are we competing with", "keyword gap vs ", "compare us to ", "backlink gap", "content gap vs ", "what is ranking for that we aren't", or "where can we win against ". Produces a…
Produce a writer-ready content brief for a target keyword or cluster — intent, required subtopics/entities, FAQ questions, target length, internal links, and E-E-A-T signals, plus GEO citability guidance. Use when asked to "write a content brief", "make a brief for ", "create an outline for an article", "what should…
Detect and prioritize content decay, then produce a refresh plan that decides SHIP / FIX / BLOCK per page. Use when asked about "content decay", "refresh old content", "declining pages", "traffic dropping on a page", "update stale content", "which posts to update", "content audit for refresh", or "why did this page…
Mine real customer language, pains, jobs, and triggers from research assets and public communities to ground positioning, briefs, and pages in voice-of-customer. Use when asked to "do customer research", "voice of customer", "VOC mining", "what do customers actually say", "build personas", "mine reviews / G2 /…
Audit a brand's visibility, citation, and accuracy inside AI search (ChatGPT, Perplexity, Google AI Overviews / AI Mode, Claude, Copilot) using Ahrefs Brand Radar as the measurement engine, then produce a prioritized GEO fix list. Use when asked to "run a GEO audit", check "AI search visibility", ask "are we cited by…
Audit and generate hreflang + international-SEO setup with full-mesh return-tag validation. Use when asked about "hreflang", "international SEO", "multilingual SEO", "multi-language site", "x-default", "language targeting", "locale targeting", "why is the wrong language ranking", "duplicate content across languages"…
Seed → expansion → intent clustering → prioritization. Build a keyword map that tells the client which pages to create or strengthen. Use when asked to "do keyword research", "find keywords", "what keywords should we target", "build a keyword map", "expand this seed list", or "size the search opportunity" for a…
Define a client's KPI tree and track it over time — visibility (rankings, SoV, GEO SoV), traffic (organic sessions/clicks), conversion (leads, CAC), and authority (DR, referring domains). Use when asked to "set up a KPI dashboard", "track KPIs", "set up metrics", "build a growth dashboard", "what should we measure"…
Local SEO and Google Business Profile optimization — GBP, NAP/citation consistency, local landing pages, reviews strategy, and map-pack rank tracking. Use when asked about "local SEO", "Google Business Profile", "GBP", "the map pack", "rank in ", "local citations", "NAP consistency", or "get more reviews". Produces a…
Size a market and frame the opportunity so discovery-audit and proposal-builder can act on it. Use when asked to "size the market", "TAM SAM SOM", "market opportunity", "is there product-market fit", "market sizing for the proposal", or "competitive landscape map". Produces a TAM/SAM/SOM (top-down AND bottom-up), a…
Build a client's positioning and messaging architecture from named frameworks (April Dunford, Geoffrey Moore, StoryBrand SB7, Andy Raskin, Osterwalder VPC, Messaging House). Use when asked to "nail our positioning", "build a messaging framework", "what's our value prop", "write our one-liner / tagline / elevator pitch…
Plan and generate bulk templated pages at scale from one template × a data set (e.g. {service} × {city}), with a hard QA gate against thin content. Use when asked for "programmatic SEO", to "generate hundreds of pages" or "bulk pages", to build a "page template at scale", or for "[X] in [city] pages" / location or…
Produce a polished, branded growth-proposal PDF (the 3-pillar deck style) for a client — executive summary, pillars, roadmap, scenario projections, KPI targets, charts. Use when asked to "write a growth proposal", "build a pitch deck / proposal", "create a growth plan", "put together a proposal for ", or to turn…
Track keyword positions over time and report movers — gained/lost rankings, SERP-feature presence, and competitor position deltas. Use when asked for "rank tracking", "keyword positions", "are we ranking for X", "track rankings", "position changes", "did we move up", "what dropped", or "how are we ranking vs ".…
Produce a branded weekly or monthly client report PDF from live data — headline-KPI scorecards, rank movers, traffic/SoV trends, a narrative of what changed, and next actions. Use when asked for a "weekly report", "monthly report", "client report", "SEO report", "progress report", "send the client an update", or "how…
Structured data / JSON-LD — detect existing schema, recommend the right types, generate ready-to-paste JSON-LD, and validate it. Use when asked about "schema markup", "structured data", "JSON-LD", "rich results / rich snippets", "FAQ schema", "Product schema", "Organization schema", or "add schema to this page".…
Meta-router that turns a vague client ask into an ordered, multi-skill workflow with ready-to-run handoff prompts. Use when the user says "where do I start", "what should we do for this client", "which skill for X", "plan the engagement", "how do I approach this", or hands over a broad multi-skill goal with no obvious…
On-site technical SEO audit — crawlability, indexation, sitemaps/robots, structured data, internal linking, and page experience. Use when asked to "run a technical SEO audit", "do a site audit", "find crawl errors", "fix indexation issues", "why isn't this page indexed", or "fix technical SEO". Produces a…