SZcalligrapher

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Cursor rule

Use Slash Design skills for presentation, deck, visual design, and design critique work.

SZcalligrapher/slash-skills-subscription

Cursor rule

Use Slash Marketing skills for product marketing, growth, SEO, CRO, ads, lifecycle, and go-to-market work.

SZcalligrapher/slash-skills-subscription

Cursor rule

Use Slash Media skills for social cards, Xiaohongshu/Rednote, WeChat covers, creator packaging, scripts, hooks, topics, and content workflows.

SZcalligrapher/slash-skills-subscription

Cursor rule

Use Slash Product skills for App Store screenshots, product packaging, launch assets, and app presentation workflows.

SZcalligrapher/slash-skills-subscription

Plugin Claude Code

Slash design skills for visual taste, presentation design, and design critique workflows.

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

This skill encodes Emil Kowalski's philosophy on UI polish, component design, animation decisions, and the invisible details that make software feel great.

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

Reviews animation and motion code against a high craft bar derived from Emil Kowalski's design engineering philosophy. Default to flagging; approval is earned.

SZcalligrapher/slash-skills-subscription

Plugin Claude Code

Slash marketing skills for product marketing, growth strategy, conversion optimization, SEO, ads, lifecycle, and go-to-market workflows.

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this,"…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,'…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,'…

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Skill Claude CodeCodex

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,'…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too…

SZcalligrapher/slash-skills-subscription

Skill Claude CodeCodex

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value…