Run the full content pipeline end-to-end: Virlo → Content Radar → The Forge → deliver a weekly pack of ready-to-post concepts. Use when: user asks for 'monday drop', 'run the content pipeline', 'generate my weekly content', 'what should I post this week', or wants a full content briefing with forged concepts. Outputs…
Turn source patterns into brand-native, ready-to-post content concepts with visible lineage to the original outlier. Runs input through three psychology frameworks (Puppet Strings, Scroll Traps, and Care To Click) plus pattern transfer and brand voice translation. Use when: you have a pattern report, outlier analysis…
Pull raw performance signal from TikTok, Instagram, and YouTube using your saved Virlo comet. Fetch top videos, creator outliers, and ads for a niche. Use when: user asks what is performing, wants top videos, wants breakout creators, wants creator outliers, wants raw Virlo data, wants ads, needs a comet set up, or…
Build or refine a reusable creator voice profile for this repo. Turn writing samples into a practical voice guide that downstream skills can actually use.
Claude Code instructions for TheMattBerman/brand-shoot-kit, covering claude.md, what this repo is, common commands, environment + sanity check and deterministic eval harness (no spend, no api).
Turn a product URL or product image into a brand-aware ecommerce shoot plan: brand read, visual gap audit, shoot strategy, shot list, GPT Image-ready prompts, QA rubric, and export map. Use for PDP/lifestyle/model/seasonal product photography systems. Do not use for ad spying, competitor ad intelligence, paid-social…
Extract brand/product evidence from an ecommerce product URL before any Brand Shoot Kit planning or generation. Use for PDP scouting, source evidence capture, product image URL collection, degraded-mode notes, and scout.json creation. Do not use for ad spying or competitor ad research.
Package approved Brand Shoot Kit assets into channel-specific ecommerce export folders and manifests. Use for PDP/social/email/marketplace maps, naming, export manifests, and handoff-ready asset organization.
Create the immutable product truth and preservation brief for Brand Shoot Kit outputs. Use when product shape, packaging, label text, claims, variants, compliance, or distortion risk must be protected before image generation.
Write GPT Image-ready ecommerce product photography prompts from a Brand Shoot Kit shot list and product preservation brief. Use for prompt packs, negative constraints, reroll instructions, and category-aware generation guidance.
Turn Brand Shoot Kit evidence and gaps into a focused ecommerce shoot strategy and 12-shot production plan. Use for creative direction, set/model choices, channel ratios, and production sequencing.
Audit an ecommerce product page's missing visual assets for Brand Shoot Kit. Use for PDP/lifestyle/model/detail/marketplace/social/email gap matrices and conversion-priority shot recommendations.
Instructions for TheMattBerman/creator-breakout-kit, covering claude.md, what this repo is, common commands, setup / check connector env and all test commands must be run from the repo root.
Convert brand inputs, landing pages, product context, buyer desires, objections, and source material into a decision-ready Creator Breakout Kit brand snapshot. Use inside the Creator Breakout Kit workflow when buyer psychology, product truth, brand language, source coverage, and confidence notes are needed before…
Research repeatable breakout content patterns for a Creator Breakout Kit using post-level outlier behavior, creator baselines, platform focus, and category fit. Use when the workflow needs hook styles, source posts, outlier evidence, confidence scores, or an honest quick-pass/brand-pass/pending-data/outlier-pass label…
Map Creator Breakout Kit breakout patterns and brand buyer psychology to creator archetypes, funnel roles, and honest reference comps. Use after brand snapshot and breakout pattern research when the workflow needs creator types, pattern-to-archetype reasoning, use-case recommendations, and guardrails that avoid…
Run the full Creator Breakout Kit workflow when the user asks for creator strategy or direction — things like "what creator concepts should we test," "what content angles would you start with," or "what is breaking out in this category." Use when the user needs the creator angles, hooks, and concept directions most…
Generate a Creator Breakout Kit concept slate from brand snapshot, breakout pattern evidence, buyer objections/desires, platform focus, and creator archetype fit. Use when the workflow needs 3 default creator/content concepts, hooks, filming beats, breakout rationales, and a concrete first-test recommendation.
Format Creator Breakout Kit structured output into the shareable Creator Breakout Brief plus internal research notes. Use after concept generation when the workflow needs creator-breakout-brief.md, internalnotes.md, optional JSON output, claim-safety checks, consistent brief/internal framing, and the shared Creator…
Turn a completed Creator Breakout Kit into honest follow-up handoff copy — short email or DM language, a one-line kit explanation, and a CTA sequence. Use only after a Creator Breakout Brief exists and the user needs messaging that bridges into managed creator sourcing, briefing, and execution without claiming…