TheMattBerman

TheMattBerman/meta-ads-kit

Instructions file CodexOpenCode

Instructions for TheMattBerman/meta-ads-kit, covering agents.md — meta ads copilot, first run, your role, available skills and workflow.

TheMattBerman/meta-ads-kit

Skill Claude CodeCodex

Generate high-converting Meta ad copy matched to specific image creatives. Analyzes visuals, writes copy that reinforces the image, cross-references account performance data through the official Ads CLI adapter when available, and outputs payload-ready variants.

TheMattBerman/meta-ads-kit

Skill Claude CodeCodex

Track creative performance over time and detect fatigue before it kills ROAS. Monitors CTR decay, frequency creep, and CPC inflation at the ad level.

TheMattBerman/meta-ads-kit

Skill Claude CodeCodex

Prepare and upload Meta ad copy/images with official Ads CLI-first workflows where supported. Builds payloads, enforces dry-run/PAUSED-only guardrails, and creates or refreshes ads only after approval. Downstream of ad-copy-generator.

TheMattBerman/meta-ads-kit

Skill Claude CodeCodex

Analyze spend efficiency across campaigns and adsets. Recommends budget shifts from underperformers to winners.

TheMattBerman/meta-ads-kit

Skill Claude CodeCodex

Meta Ads management and reporting — daily checks, campaign performance, creative fatigue, bleeders, winners. Uses a local adapter over Meta Ads CLI in mock/read-only/live-approved modes.

TheMattBerman/meta-ads-kit

Skill Claude CodeCodex

Meta Pixel + Conversions API (CAPI) setup, audit, testing, and EMQ optimization. Covers browser pixel installation, server-side CAPI implementation, deduplication, advanced matching, and Event Match Quality scoring across all major platforms.

TheMattBerman/google-ads-copilot

Agent

Specialist agent for query interpretation, intent clustering, and Intent Map generation.

TheMattBerman/google-ads-copilot

Agent

Specialist agent for landing page → conversion path diagnosis. Separates tracking problems from UX/path problems.

TheMattBerman/google-ads-copilot

Agent

Specialist agent for campaign/ad group architecture, intent mixing, routing, and structure cleanup.

TheMattBerman/google-ads-copilot

Agent

Specialist agent for conversion trust, duplicate-counting risk, firing health, and value quality.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Google Ads operator system for search-term analysis, intent mapping, wasted spend control, account structure decisions, tracking diagnostics, RSA generation, budget review, account planning, and full-account audits. Supports live API data (connected mode via google-ads-mcp) or manual exports (export mode). Produces…

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Execute approved draft actions in Google Ads accounts. Supports four safe mutation types plus bounded budget writes: add campaign-level negatives, add ad-group-level negatives, pause keywords, pause ad groups, and set campaign daily budgets through an Apply Manifest. Requires human confirmation via dry-run → approve →…

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Full Google Ads review that synthesizes tracking, search terms, intent mapping, negatives, structure, RSAs, budget decisions, and PMax context into a single operator read. Pulls live data via MCP or works with manual exports. Produces a prioritized batch of action drafts.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health. Pulls live data via MCP or works with manual exports. Produces budget reallocation drafts.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Connected-mode onboarding, health check, and customer selection for Google Ads Copilot. Verifies MCP server availability, discovers accessible accounts, helps the operator select the right customer ID, and writes the selection to workspace memory. Run this before any other skill when using connected mode for the first…

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Daily operator review for Google Ads. Surfaces what changed, where waste is showing up, where signal is emerging, what is ready to scale, and what should be left alone. Pulls live data via MCP or works with manual exports.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Summarize all pending drafts across accounts. Produces a single prioritized view of what needs review, sorted by impact, risk, and apply order. Surfaces dependency chains, blocked actions, and the optimal implementation sequence. Use before review sessions or when returning to an account after time away.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Build or update a Google Ads Intent Map from search terms, campaign data, and account context. Pulls live data via MCP or works with manual exports. Produces structure drafts when intent classes need separation.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Diagnose landing page → conversion path problems for Google Ads traffic. Separates tracking failures from UX/path failures — the two most commonly confused sources of "low conversion rate." Pulls ad and campaign data via MCP, then reviews landing pages via browser or URL fetch to assess message match, load issues…

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Recommend negative keywords for Google Ads with the right match type, scope, and caution. Pulls live data via MCP or works with manual exports. Always produces a negative keyword draft for human review.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic. Pulls live data via MCP (for rebuilds) or works from scratch (for new accounts).

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Analyze Performance Max through the lens of intent contamination, cannibalization, weak control surfaces, and what can still be learned despite PMax opacity. Pulls live data via MCP or works with manual exports.

TheMattBerman/google-ads-copilot

Skill Claude CodeCodex

Generate or refine Google Ads RSA recommendations using real buyer language from search terms, intent clusters, and winning modifiers. Pulls live data via MCP or works with manual exports. Produces RSA refresh drafts.